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\u7136\u800c\uff0c\u5bf9\u4e8e\u8bb8\u591a\u521a\u521a\u8e0f\u5165\u4e9a\u9a6c\u900a\u9886\u57df\u7684\u5356\u5bb6\u6765\u8bf4\uff0c\u7433\u7405\u6ee1\u76ee\u7684\u5e7f\u544a\u7c7b\u578b\u548c\u590d\u6742\u7684\u5e7f\u544a\u7b56\u7565\uff0c\u65e0\u7591\u662f\u4e00\u9053\u96be\u4ee5\u903e\u8d8a\u7684\u5c4f\u969c\u3002\u4ed6\u4eec\u5e38\u5e38\u611f\u5230\u56f0\u60d1\uff1a\u5e94\u8be5\u9009\u62e9\u54ea\u79cd\u5e7f\u544a\u7c7b\u578b\uff1f\u5982\u4f55\u8bbe\u7f6e\u5408\u9002\u7684\u5173\u952e\u8bcd\uff1f\u5982\u4f55\u4f18\u5316\u5e7f\u544a\u9884\u7b97\uff1f\u5982\u4f55\u5728\u6fc0\u70c8\u7684\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\uff1f<\/p>\n\n\n\n

\u672c\u6587\u5c06\u6df1\u5165\u5256\u6790\u4e9a\u9a6c\u900a\u7684\u4e3b\u8981\u5e7f\u544a\u7c7b\u578b\uff0c\u4ece\u5165\u95e8\u5230\u7cbe\u901a\uff0c\u5e2e\u52a9\u5356\u5bb6\u5168\u9762\u4e86\u89e3\u4e9a\u9a6c\u900a\u5e7f\u544a\u7684\u8fd0\u4f5c\u673a\u5236\uff0c\u638c\u63e1\u6838\u5fc3\u7684\u5e7f\u544a\u7b56\u7565\uff0c\u6700\u7ec8\u5b9e\u73b0\u9500\u91cf\u7684\u98de\u8dc3\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

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\u4e9a\u9a6c\u900a\u5e7f\u544a\u5e76\u975e\u5355\u4e00\u7684\u4ea7\u54c1\uff0c\u800c\u662f\u4e00\u4e2a\u7531\u591a\u79cd\u5e7f\u544a\u7c7b\u578b\u7ec4\u6210\u7684\u751f\u6001\u7cfb\u7edf\uff0c\u6bcf\u79cd\u7c7b\u578b\u90fd\u6709\u5176\u72ec\u7279\u7684\u7279\u70b9\u548c\u4f18\u52bf\uff0c\u9002\u7528\u4e8e\u4e0d\u540c\u7684\u63a8\u5e7f\u76ee\u6807\u548c\u8425\u9500\u573a\u666f\u3002\u4e86\u89e3\u8fd9\u4e9b\u5e7f\u544a\u7c7b\u578b\u7684\u5dee\u5f02\uff0c\u662f\u5236\u5b9a\u6709\u6548\u5e7f\u544a\u7b56\u7565\u7684\u7b2c\u4e00\u6b65\u3002\u6838\u5fc3\u7684\u5e7f\u544a\u7c7b\u578b\u5305\u62ec\uff1a\u5546\u54c1\u63a8\u5e7f\u5e7f\u544a (SP)\u3001\u54c1\u724c\u63a8\u5e7f\u5e7f\u544a (SB) \u548c\u5c55\u793a\u578b\u63a8\u5e7f\u5e7f\u544a (SD)\uff0c\u4ee5\u53ca\u66f4\u9ad8\u7ea7\u7684\u4e9a\u9a6c\u900a DSP \u5e7f\u544a\u3002<\/p>\n\n\n\n

\u5546\u54c1\u63a8\u5e7f\u5e7f\u544a (SP)<\/strong>\uff1a \u8fd9\u662f\u4e9a\u9a6c\u900a\u6700\u57fa\u7840\u3001\u4e5f\u662f\u6700\u5e38\u7528\u7684\u5e7f\u544a\u7c7b\u578b\uff0c\u4ee5\u5173\u952e\u8bcd\u548cASIN\u4e3a\u76ee\u6807\uff0c\u91c7\u7528\u6309\u70b9\u51fb\u4ed8\u8d39 (CPC) \u7684\u6a21\u5f0f\u3002SP\u5e7f\u544a\u5206\u4e3a\u81ea\u52a8\u5e7f\u544a\u548c\u624b\u52a8\u5e7f\u544a\uff0c\u65b0\u624b\u5356\u5bb6\u53ef\u4ee5\u4ece\u81ea\u52a8\u5e7f\u544a\u5165\u624b\uff0c\u7701\u65f6\u7701\u529b;\u6709\u7ecf\u9a8c\u7684\u5356\u5bb6\u5219\u53ef\u9009\u62e9\u624b\u52a8\u5e7f\u544a\uff0c\u81ea\u5b9a\u4e49\u5173\u952e\u8bcd\uff0c\u5b9e\u73b0\u66f4\u7cbe\u51c6\u7684\u63a7\u5236\u3002 SP\u5e7f\u544a\u7684\u6838\u5fc3\u5728\u4e8e\u5173\u952e\u8bcd\u7684\u9009\u62e9\u548c\u4f18\u5316\uff0c\u9700\u8981\u6df1\u5165\u4e86\u89e3\u76ee\u6807\u5ba2\u6237\u7684\u641c\u7d22\u4e60\u60ef\u548c\u9700\u6c42\uff0c\u6316\u6398\u51fa\u4e0e\u4ea7\u54c1\u76f8\u5173\u7684\u5404\u79cd\u5173\u952e\u8bcd\u3002<\/p>\n\n\n\n

\u54c1\u724c\u63a8\u5e7f\u5e7f\u544a (SB)<\/strong>\uff1a SB\u5e7f\u544a\u4e0d\u4ec5\u4ec5\u53ef\u4ee5\u63a8\u5e7f\u5355\u4e2a\u5546\u54c1\uff0c\u8fd8\u53ef\u4ee5\u5c55\u793a\u54c1\u724cLogo\u3001\u6807\u9898\u548c\u591a\u4e2a\u5546\u54c1\uff0c\u5168\u65b9\u4f4d\u63d0\u5347\u54c1\u724c\u66dd\u5149\u548c\u5e26\u52a8\u591a\u4ea7\u54c1\u9500\u91cf\u3002SB\u5e7f\u544a\u901a\u5e38\u4ee5\u6a2a\u5e45\u7684\u5f62\u5f0f\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u9875\u9762\u7684\u9876\u90e8\uff0c\u89c6\u89c9\u51b2\u51fb\u529b\u5f3a\u3002 SB\u5e7f\u544a\u6709\u5546\u54c1\u96c6\u3001\u54c1\u724c\u65d7\u8230\u5e97\u7126\u70b9\u548c\u89c6\u9891\u5e7f\u544a\u4e09\u79cd\u5f62\u5f0f\uff0c\u53ef\u4ee5\u6839\u636e\u4e0d\u540c\u7684\u63a8\u5e7f\u76ee\u6807\u8fdb\u884c\u9009\u62e9\u3002 \u54c1\u724c\u65d7\u8230\u5e97\u662f\u5c55\u793a\u54c1\u724c\u5f62\u8c61\u548c\u4ea7\u54c1\u7684\u6700\u4f73\u573a\u6240\uff0c\u800c\u5546\u54c1\u96c6\u5219\u53ef\u4ee5\u63a8\u5e7f\u591a\u4e2a\u5546\u54c1\uff0c\u63d0\u9ad8\u5ba2\u5355\u4ef7\u548c\u9500\u91cf\uff0c\u89c6\u9891\u5e7f\u544a\u5219\u662f\u4e00\u79cd\u6781\u5177\u5438\u5f15\u529b\u7684\u5e7f\u544a\u5f62\u5f0f\u3002<\/p>\n\n\n\n

\u5c55\u793a\u578b\u63a8\u5e7f\u5e7f\u544a (SD)<\/strong>\uff1a SD\u5e7f\u544a\u5219\u662f\u4e00\u4f4d\u7cbe\u660e\u7684\u730e\u624b\uff0c\u5b83\u901a\u8fc7\u5206\u6790\u7528\u6237\u7684\u6d4f\u89c8\u884c\u4e3a\u548c\u8d2d\u4e70\u8bb0\u5f55\uff0c\u5c06\u5e7f\u544a\u7cbe\u51c6\u5730\u6295\u653e\u7ed9\u90a3\u4e9b\u53ef\u80fd\u5bf9\u4f60\u7684\u4ea7\u54c1\u611f\u5174\u8da3\u7684\u6f5c\u5728\u5ba2\u6237\u3002SD\u5e7f\u544a\u53ef\u4ee5\u5c55\u793a\u5728\u4e9a\u9a6c\u900a\u7ad9\u5185\u548c\u7ad9\u5916\uff0c\u8986\u76d6\u8303\u56f4\u5e7f\uff0c\u80fd\u591f\u6709\u6548\u5730\u6269\u5927\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u89e6\u8fbe\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n\n\n\n

\u4e9a\u9a6c\u900aDSP (Demand Side Platform)<\/strong>\uff1a \u4e9a\u9a6c\u900aDSP \u5e7f\u544a\u662f\u9ad8\u7ea7\u73a9\u5bb6\u7684\u9009\u62e9\uff0c \u5b83\u5229\u7528\u4e9a\u9a6c\u900a\u5f3a\u5927\u7684\u6570\u636e\u5206\u6790\u80fd\u529b\uff0c\u5b9e\u73b0\u66f4\u7cbe\u51c6\u7684\u5e7f\u544a\u6295\u653e\uff0c\u9002\u5408\u5927\u578b\u5356\u5bb6\u6216\u54c1\u724c\u5546\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

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\u5173\u952e\u8bcd\u4f18\u5316<\/strong>\uff1a \u5173\u952e\u8bcd\u7814\u7a76\u662fSP\u5e7f\u544a\u6210\u529f\u7684\u5173\u952e\u3002\u53ef\u4ee5\u4f7f\u7528\u4e9a\u9a6c\u900a\u7684\u5173\u952e\u8bcd\u5de5\u5177\u3001Google Keyword Planner\u7b49\u5de5\u5177\u8fdb\u884c\u5173\u952e\u8bcd\u7814\u7a76\uff0c\u5e76\u5173\u6ce8\u7ade\u4e89\u5bf9\u624b\u7684\u5173\u952e\u8bcd\u7b56\u7565\u3002\u5c06\u5173\u952e\u8bcd\u6309\u7167\u76f8\u5173\u6027\u3001\u6d41\u91cf\u5927\u5c0f\u3001\u7ade\u4e89\u7a0b\u5ea6\u7b49\u56e0\u7d20\u8fdb\u884c\u5206\u7c7b\uff0c\u53ef\u4ee5\u66f4\u597d\u5730\u7ba1\u7406\u548c\u4f18\u5316\u5173\u952e\u8bcd\u3002\u540c\u65f6\uff0c\u8981\u8bbe\u7f6e\u5426\u5b9a\u5173\u952e\u8bcd\uff0c\u6392\u9664\u90a3\u4e9b\u4e0e\u4f60\u7684\u4ea7\u54c1\u4e0d\u76f8\u5173\u7684\u641c\u7d22\u8bcd\uff0c\u907f\u514d\u6d6a\u8d39\u5e7f\u544a\u9884\u7b97\u3002 A\/B \u6d4b\u8bd5\u4e5f\u662f\u975e\u5e38\u91cd\u8981\u7684\uff0c\u901a\u8fc7\u6bd4\u8f83\u4e0d\u540c\u5173\u952e\u8bcd\u3001\u4e0d\u540c\u5e7f\u544a\u6587\u6848\u7684\u6548\u679c\uff0c\u627e\u51fa\u6700\u4f73\u7684\u5e7f\u544a\u7b56\u7565\u3002<\/p>\n\n\n\n

\u54c1\u724c\u5f62\u8c61\u5851\u9020<\/strong>\uff1a SB\u5e7f\u544a\u662f\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u5851\u9020\u54c1\u724c\u5f62\u8c61\u7684\u91cd\u8981\u5de5\u5177\u3002\u7cbe\u5fc3\u8bbe\u8ba1\u54c1\u724c\u65d7\u8230\u5e97\uff0c\u53ef\u4ee5\u5c55\u793a\u54c1\u724c\u6545\u4e8b\u3001\u4ea7\u54c1\u7279\u8272\u3001\u7528\u6237\u8bc4\u4ef7\u7b49\u4fe1\u606f\uff0c\u63d0\u5347\u7528\u6237\u7684\u4fe1\u4efb\u611f\u548c\u8d2d\u4e70\u610f\u613f\u3002<\/p>\n\n\n\n

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