{"id":104546,"date":"2025-01-29T10:58:08","date_gmt":"2025-01-29T02:58:08","guid":{"rendered":"https:\/\/www.073980.com\/?p=104546"},"modified":"2025-01-18T11:04:24","modified_gmt":"2025-01-18T03:04:24","slug":"%e6%8e%98%e9%87%91tiktok%ef%bc%9a%e8%ae%a9%e4%bd%a0%e7%9a%84%e5%b9%bf%e5%91%8a%e6%8a%95%e6%b5%81%e6%9b%b4%e9%ab%98%e6%95%88","status":"publish","type":"post","link":"https:\/\/www.073980.com\/104546.html","title":{"rendered":"\u6398\u91d1TikTok\uff1a\u8ba9\u4f60\u7684\u5e7f\u544a\u6295\u6d41\u66f4\u9ad8\u6548"},"content":{"rendered":"\n<p>\u5728\u8fd9\u4e2a\u4fe1\u606f\u7206\u70b8\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u51fa\u6d77\u5df2\u6210\u4e3a\u4f01\u4e1a\u5bfb\u6c42\u589e\u957f\u7684\u5fc5\u7ecf\u4e4b\u8def\u3002\u800c\u5750\u62e5\u8d85\u8fc715\u4ebf\u65e5\u6d3b\u8dc3\u7528\u6237\u7684TikTok\uff0c\u65e0\u7591\u662f\u8fd9\u7247\u84dd\u6d77\u4e2d\u6700\u8000\u773c\u7684\u660e\u73e0\u3002\u7136\u800c\uff0c\u5982\u4f55\u5728TikTok\u7684\u6d6a\u6f6e\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u8ba9\u54c1\u724c\u7684\u58f0\u97f3\u88ab\u4e16\u754c\u542c\u89c1\uff1f\u7b54\u6848\u5c31\u5728\u4e8e\uff1a\u5e7f\u544a\u6295\u6d41\u3002\u4f46\u95ee\u9898\u4e5f\u968f\u4e4b\u800c\u6765\uff0c\u5982\u4f55\u5728TikTok\u4e0a\u6295\u6d41\uff0c\u624d\u80fd\u8ba9\u6bcf\u4e00\u5206\u94b1\u90fd\u82b1\u5728\u5200\u5203\u4e0a\u5462\uff1f<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"647\" height=\"340\" src=\"https:\/\/img.073980.com\/uploads\/2025\/01\/20250118030158133.png\" alt=\"\" class=\"wp-image-104547\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48\u8981\u5728TikTok\u4e0a\u6295\u6d41?<\/h2>\n\n\n\n<p>\u4f20\u7edf\u5e7f\u544a\u5f80\u5f80\u662f\u5355\u5411\u704c\u8f93\uff0c\u4f46\u5728TikTok\uff0c\u54c1\u724c\u4fe1\u606f\u53ef\u4ee5\u81ea\u7136\u878d\u5165\u7528\u6237\u7684\u5174\u8da3\u6d41\uff0c\u5b9e\u73b0\u4ece\u201c\u6253\u6270\u201d\u5230\u201c\u5438\u5f15\u201d\u7684\u8f6c\u53d8\u3002TikTok\u57fa\u4e8e\u5174\u8da3\u548c\u7b97\u6cd5\u63a8\u8350\u5185\u5bb9\uff0c\u7528\u6237\u770b\u5230\u7684\u5e76\u975e\u5f3a\u63a8\u7684\u5e7f\u544a\uff0c\u800c\u662f\u4e0e\u4ed6\u4eec\u5174\u8da3\u76f8\u7b26\u3001\u80fd\u5f15\u53d1\u5171\u9e23\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\uff0c\u4e00\u4e2a\u7f8e\u5986\u54c1\u724c\u60f3\u63a8\u5e7f\u65b0\u54c1\u53e3\u7ea2\uff0c\u5728TikTok\u4e0a\u53ef\u4ee5\u4e0e\u7f8e\u5986\u8fbe\u4eba\u5408\u4f5c\uff0c\u8ba9\u4ed6\u4eec\u5728\u89c6\u9891\u4e2d\u4f7f\u7528\u53e3\u7ea2\u5e76\u5206\u4eab\u4f53\u9a8c\u3002\u8fd9\u79cd\u5185\u5bb9\u771f\u5b9e\u5b9e\u7528\uff0c\u66f4\u5bb9\u6613\u5438\u5f15\u7528\u6237\u5173\u6ce8\uff0c\u6fc0\u53d1\u8d2d\u4e70\u6b32\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"168\" src=\"https:\/\/img.073980.com\/uploads\/2025\/01\/20250118030218320.png\" alt=\"\" class=\"wp-image-104548\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u6398\u91d1TikTok\uff1a\u7cbe\u51c6\u6295\u6d41\u4e09\u90e8\u66f2<\/h2>\n\n\n\n<p>\u8ba4\u8bc6\u5230TikTok\u5e7f\u544a\u6295\u6d41\u7684\u4ef7\u503c\u540e\uff0c\u6211\u4eec\u8be5\u5982\u4f55\u5177\u4f53\u64cd\u4f5c\u5462?\u4ee5\u4e0b\u4e09\u4e2a\u5173\u952e\u6b65\u9aa4\uff0c\u5c06\u5e2e\u52a9\u4f60\u5236\u5b9a\u7cbe\u51c6\u9ad8\u6548\u7684\u6295\u6d41\u7b56\u7565\u3002<\/p>\n\n\n\n<p><strong>1. \u9009\u5bf9\u201c\u6218\u573a\u201d\uff1a\u73a9\u8f6cTikTok\u591a\u6837\u5316\u7684\u5e7f\u544a\u5f62\u5f0f<\/strong><\/p>\n\n\n\n<p>TikTok\u63d0\u4f9b\u4e86\u591a\u79cd\u5e7f\u544a\u5f62\u5f0f\uff0c\u6bcf\u4e00\u79cd\u90fd\u6709\u5176\u72ec\u7279\u7684\u4f18\u52bf\u548c\u9002\u7528\u573a\u666f\u3002\u54c1\u724c\u9700\u8981\u6839\u636e\u81ea\u8eab\u7684\u8425\u9500\u76ee\u6807\u548c\u76ee\u6807\u53d7\u4f17\uff0c\u9009\u62e9\u5408\u9002\u7684\u201c\u6218\u573a\u201d\u3002<\/p>\n\n\n\n<p>\u4fe1\u606f\u6d41\u5e7f\u544a (In-Feed Ads): \u8fd9\u662f\u6700\u5e38\u89c1\u7684\u4e00\u79cd\u5e7f\u544a\u5f62\u5f0f\uff0c\u5b83\u4f1a\u5c06\u4f60\u7684\u5e7f\u544a\u81ea\u7136\u5730\u878d\u5165\u7528\u6237\u7684\u4fe1\u606f\u6d41\u4e2d\uff0c\u5c31\u50cf\u4e00\u6761\u666e\u901a\u7684TikTok\u89c6\u9891\u4e00\u6837\u3002\u7528\u6237\u53ef\u4ee5\u50cf\u5bf9\u5f85\u5176\u4ed6\u89c6\u9891\u4e00\u6837\uff0c\u5bf9\u4f60\u7684\u5e7f\u544a\u8fdb\u884c\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u5206\u4eab\u7b49\u64cd\u4f5c\u3002\u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u4e92\u52a8\u6027\u5f3a\uff0c\u975e\u5e38\u9002\u5408\u7535\u5546\u63a8\u5e7f\uff0c\u53ef\u4ee5\u901a\u8fc7\u5f15\u5bfc\u7528\u6237\u70b9\u51fb\u94fe\u63a5\uff0c\u76f4\u63a5\u8df3\u8f6c\u5230\u4ea7\u54c1\u8d2d\u4e70\u9875\u9762\u3002<\/p>\n\n\n\n<p>\u6807\u7b7e\u6311\u6218\u8d5b (Hashtag Challenge): \u54c1\u724c\u53ef\u4ee5\u53d1\u8d77\u4e00\u4e2a\u5e26\u6709\u7279\u5b9a\u6807\u7b7e\u7684\u6311\u6218\u8d5b\uff0c\u9080\u8bf7\u7528\u6237\u53c2\u4e0e\u521b\u4f5c\u548c\u5206\u4eab\u76f8\u5173\u5185\u5bb9\u3002\u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u80fd\u591f\u6fc0\u53d1\u7528\u6237\u7684\u53c2\u4e0e\u70ed\u60c5\uff0c\u8fc5\u901f\u63d0\u5347\u54c1\u724c\u7684\u66dd\u5149\u5ea6\u548c\u8bdd\u9898\u5ea6\u3002\u4f8b\u5982\uff0cGucci\u53d1\u8d77\u7684#GucciModelChallenge\uff0c\u5c31\u901a\u8fc7\u9f13\u52b1\u7528\u6237\u62cd\u6444\u81ea\u5df1\u5fc3\u76ee\u4e2d\u7684Gucci\u6a21\u7279\u5f62\u8c61\uff0c\u6210\u529f\u5438\u5f15\u4e86\u5927\u91cf\u5e74\u8f7b\u7528\u6237\u7684\u5173\u6ce8\uff0c\u5e76\u5f15\u53d1\u4e86\u75c5\u6bd2\u5f0f\u4f20\u64ad\u3002<\/p>\n\n\n\n<p>\u5f00\u5c4f\u5e7f\u544a (Brand Takeover Ads): \u5f53\u7528\u6237\u6253\u5f00TikTok\u65f6\uff0c\u9996\u5148\u770b\u5230\u7684\u5e7f\u544a\u5c31\u662f\u5f00\u5c4f\u5e7f\u544a\u3002\u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u5177\u6709\u6781\u9ad8\u7684\u66dd\u5149\u5ea6\uff0c\u4f46\u6210\u672c\u4e5f\u76f8\u5bf9\u8f83\u9ad8\uff0c\u9002\u5408\u7528\u4e8e\u91cd\u5927\u6d3b\u52a8\u6216\u65b0\u54c1\u53d1\u5e03\u3002\u4f8b\u5982\uff0c\u5728\u65b0\u54c1\u53d1\u5e03\u65f6\u4f7f\u7528\u5f00\u5c4f\u5e7f\u544a\uff0c\u53ef\u4ee5\u8ba9\u7528\u6237\u5728\u7b2c\u4e00\u65f6\u95f4\u4e86\u89e3\u5230\u65b0\u54c1\u4fe1\u606f\uff0c\u8fc5\u901f\u63d0\u5347\u65b0\u54c1\u7684\u77e5\u540d\u5ea6\u3002<\/p>\n\n\n\n<p>\u9664\u4e86\u4ee5\u4e0a\u4e09\u79cd\u4e3b\u8981\u7684\u5e7f\u544a\u5f62\u5f0f\uff0cTikTok\u8fd8\u63d0\u4f9b\u4e86\u5176\u4ed6\u4e00\u4e9b\u5e7f\u544a\u5f62\u5f0f\uff0c\u4f8b\u5982TopView Ads\u3001Branded Effects\u7b49\uff0c\u54c1\u724c\u53ef\u4ee5\u6839\u636e\u81ea\u8eab\u9700\u6c42\u8fdb\u884c\u9009\u62e9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"651\" height=\"428\" src=\"https:\/\/img.073980.com\/uploads\/2025\/01\/20250118030239389.png\" alt=\"\" class=\"wp-image-104549\"\/><\/figure>\n\n\n\n<p><strong>2. \u201c\u5165\u4e61\u968f\u4fd7\u201d\uff1a\u5185\u5bb9\u672c\u571f\u5316\uff0c\u4e0e\u76ee\u6807\u53d7\u4f17\u540c\u9891\u5171\u632f<\/strong><\/p>\n\n\n\n<p>\u9009\u62e9\u4e86\u5408\u9002\u7684\u5e7f\u544a\u5f62\u5f0f\u540e\uff0c\u63a5\u4e0b\u6765\u8981\u8003\u8651\u7684\u5c31\u662f\u5185\u5bb9\u3002\u5728TikTok\u4e0a\uff0c\u5185\u5bb9\u4e3a\u738b\uff0c\u53ea\u6709\u771f\u6b63\u80fd\u591f\u5438\u5f15\u7528\u6237\u7684\u5185\u5bb9\uff0c\u624d\u80fd\u4ea7\u751f\u826f\u597d\u7684\u5e7f\u544a\u6548\u679c\u3002\u800c\u8981\u60f3\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u5185\u5bb9\u672c\u571f\u5316\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u5185\u5bb9\u672c\u571f\u5316\u4e0d\u4ec5\u4ec5\u662f\u8bed\u8a00\u7684\u7ffb\u8bd1\uff0c\u66f4\u662f\u6587\u5316\u5c42\u9762\u7684\u9002\u5e94\u3002\u54c1\u724c\u9700\u8981\u6df1\u5165\u4e86\u89e3\u76ee\u6807\u5e02\u573a\u7684\u6587\u5316\u80cc\u666f\u3001\u98ce\u4fd7\u4e60\u60ef\u3001\u5174\u8da3\u7231\u597d\u7b49\uff0c\u5e76\u5c06\u8fd9\u4e9b\u5143\u7d20\u878d\u5165\u5230\u5e7f\u544a\u5185\u5bb9\u4e2d\u3002\u4f8b\u5982\uff0c\u9488\u5bf9\u4e1c\u5357\u4e9a\u5e02\u573a\u6295\u653e\u5e7f\u544a\u65f6\uff0c\u53ef\u4ee5\u7ed3\u5408\u5f53\u5730\u7684\u8282\u5e86\u5143\u7d20\uff0c\u5236\u4f5c\u4e00\u4e9b\u5177\u6709\u8282\u65e5\u6c1b\u56f4\u7684\u5e7f\u544a\u5185\u5bb9;\u9488\u5bf9\u6b27\u7f8e\u5e02\u573a\u6295\u653e\u5e7f\u544a\u65f6\uff0c\u5219\u53ef\u4ee5\u91c7\u7528\u66f4\u52a0\u5e7d\u9ed8\u3001\u5a31\u4e50\u5316\u7684\u98ce\u683c\uff0c\u4ee5\u5438\u5f15\u5e74\u8f7b\u7528\u6237\u7684\u5173\u6ce8\u3002<\/p>\n\n\n\n<p>\u4ee5\u62a4\u80a4\u54c1\u724cRevolution Beauty\u4e3a\u4f8b\uff0c\u4ed6\u4eec\u5728\u8fdb\u5165\u6b27\u7f8e\u5e02\u573a\u65f6\uff0c\u5e76\u6ca1\u6709\u91c7\u7528\u4f20\u7edf\u7684\u5e7f\u544a\u5ba3\u4f20\u65b9\u5f0f\uff0c\u800c\u662f\u9009\u62e9\u5728TikTok\u4e0a\u8fdb\u884c\u7cbe\u51c6\u6295\u6d41\u3002\u4ed6\u4eec\u9501\u5b9a\u4e86\u201c\u7f8e\u5986\u7231\u597d\u8005\u201d\u7684\u5174\u8da3\u6807\u7b7e\uff0c\u63a8\u51fa\u4e86\u4e00\u7cfb\u5217\u6a21\u4effUGC(\u7528\u6237\u751f\u6210\u5185\u5bb9)\u7684\u77ed\u89c6\u9891\uff0c\u8fd9\u4e9b\u89c6\u9891\u5185\u5bb9\u771f\u5b9e\u81ea\u7136\uff0c\u8d34\u8fd1\u7528\u6237\u7684\u65e5\u5e38\u751f\u6d3b\uff0c\u8fc5\u901f\u83b7\u5f97\u4e86\u7528\u6237\u7684\u8ba4\u53ef\uff0c\u5e76\u572830\u5929\u5185\u5438\u5f15\u4e86\u8d85\u8fc750\u4e07\u65b0\u7528\u6237\u8bbf\u95ee\u5b98\u7f51\uff0c\u76f4\u63a5\u5e26\u6765\u4e86\u8d85\u8fc730%\u7684\u9500\u552e\u589e\u957f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"358\" src=\"https:\/\/img.073980.com\/uploads\/2025\/01\/20250118030249820.png\" alt=\"\" class=\"wp-image-104550\"\/><\/figure>\n\n\n\n<p><strong>3. \u201c\u7cbe\u6253\u7ec6\u7b97\u201d\uff1a\u6570\u636e\u9a71\u52a8\u4f18\u5316\uff0c\u6301\u7eed\u63d0\u5347ROI<\/strong><\/p>\n\n\n\n<p>TikTok\u5e7f\u544a\u6295\u6d41\u4e0d\u662f\u201c\u4e00\u9524\u5b50\u4e70\u5356\u201d\uff0c\u800c\u662f\u4e00\u4e2a\u6301\u7eed\u4f18\u5316\u7684\u8fc7\u7a0b\u3002\u54c1\u724c\u9700\u8981\u5bc6\u5207\u5173\u6ce8\u5e7f\u544a\u6295\u653e\u540e\u7684\u6570\u636e\u8868\u73b0\uff0c\u5e76\u6839\u636e\u6570\u636e\u53cd\u9988\u53ca\u65f6\u8c03\u6574\u4f18\u5316\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u51e0\u4e2a\u5173\u952e\u6307\u6807\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4f60\u8bc4\u4f30\u5e7f\u544a\u6548\u679c\uff1a<\/p>\n\n\n\n<p>\u70b9\u51fb\u7387 (CTR): \u53cd\u6620\u4e86\u5e7f\u544a\u5185\u5bb9\u7684\u5438\u5f15\u529b\u3002\u5982\u679cCTR\u4f4e\u4e8e1%\uff0c\u8bf4\u660e\u4f60\u7684\u5e7f\u544a\u521b\u610f\u6216\u6587\u6848\u9700\u8981\u4f18\u5316\uff0c\u4f8b\u5982\u66f4\u6362\u66f4\u5438\u5f15\u4eba\u7684\u56fe\u7247\u6216\u89c6\u9891\uff0c\u6216\u8005\u4fee\u6539\u6587\u6848\u4f7f\u5176\u66f4\u5177\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n<p>\u5343\u6b21\u5c55\u793a\u6210\u672c (CPM): \u53cd\u6620\u4e86\u5e7f\u544a\u7684\u6295\u653e\u6210\u672c\u3002\u5982\u679cCPM\u8fc7\u9ad8\uff0c\u8bf4\u660e\u4f60\u7684\u53d7\u4f17\u5b9a\u4f4d\u53ef\u80fd\u8fc7\u4e8e\u72ed\u7a84\uff0c\u53ef\u4ee5\u9002\u5f53\u6269\u5927\u76ee\u6807\u4eba\u7fa4\u8303\u56f4\uff0c\u6216\u8005\u5c1d\u8bd5\u4e0d\u540c\u7684\u6295\u653e\u65f6\u6bb5\u3002<\/p>\n\n\n\n<p>\u8f6c\u5316\u7387 (CVR): 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