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\u53ca\u65f6\u7b5b\u67e5\u5e76\u5f00\u542f\u56e0\u4ed8\u6b3e\u5ef6\u8fdf\u5bfc\u81f4\u7684\u8bef\u5173\u7684\u8ba1\u5212;<\/p>\n<p>04. \u8dd1\u91cf\u9ad8\u4f46\u5df2\u8870\u9000\u7684\u7684\u5173\u505c\u8ba1\u5212\uff0c\u53ef\u91cd\u65b0\u590d\u5236\u7ee7\u7eed\u8dd1\u91cf(\u91cd\u542f\u5386\u53f2\u7206\u91cf\u7d20\u6750);<\/p>\n<p><strong>4\u3001\u600e\u4e48\u5173\u6ce8ROl?<\/strong><\/p>\n<p>\u4e0d\u8981\u53ea\u5173\u6ce8\u5355\u573a\u7684ROI\uff0c\u8981\u5efa\u7acb\u957f\u671f\u6295\u653e\u601d\u7ef4\uff0c\u4eceROI\u89c6\u89d2\u5207\u6362\u5230GPM\u4e0ePPM\u89c6\u89d2\u3002<\/p>\n<p>\u4ec0\u4e48\u662fGPM?\u5373\u5343\u6b21\u89c2\u770b\u9500\u552e\u989d\uff0c\u8fd9\u662f\u5bf9\u76f4\u64ad\u95f4\u8f6c\u5316\u6548\u7387\u7684\u8003\u91cf\uff0c\u5e73\u53f0\u4e0d\u4f1a\u6d6a\u8d39\u5b83\u7684\u6d41\u91cf\uff0c\u4e00\u5b9a\u662f\u628a\u66f4\u591a\u7684\u6d41\u91cf\u5206\u914d\u7ed9\u80fd\u591f\u7ed9\u5e73\u53f0\u8d21\u732e\u5546\u4e1a\u4ef7\u503c\u7684\u76f4\u64ad\u95f4\uff0c\u8fd9\u4e5f\u662f\u4ed8\u8d39\u64ac\u52a8\u514d\u8d39\u7684\u5173\u952e\u6307\u6807\u3002<\/p>\n<p>\u4ec0\u4e48\u662fPPM?\u5373\u5343\u6b21\u89c2\u770b\u5229\u6da6\u989d\uff0c\u8fd9\u662f\u5546\u5bb6\u5bf9\u5229\u6da6\u7684\u8bc4\u4f30\u6307\u6807\uff0c\u6392\u9664\u6389\u4f60\u7684\u5404\u9879\u6210\u672c\u7b97\u51fa\uff0c\u6240\u4ee5\uff0c\u5e73\u53f0\u66f4\u91cd\u89c6\u7684GPM;\u5546\u5bb6\u66f4\u91cd\u89c6\u7684PPM\u3002<\/p>\n<p><strong>5\u3001\u600e\u4e48\u5224\u65ad\u8ba1\u5212\u662f\u5426\u8981\u5173\u505c?<\/strong><\/p>\n<p>01. \u6d88\u8017\u5f88\u5feb\u4f46\u4e25\u91cd\u8d85\u6210\u672c\u7684\u8ba1\u5212\u53ca\u65f6\u6682\u505c;<\/p>\n<p>02. \u6ca1\u6709\u6d88\u8017\u7684\u8ba1\u5212\u4e0d\u8981\u7740\u6025\u5173\uff0c\u8ba1\u5212\u53ef\u80fd\u4f1a\u5728\u7b2c4\u5929\u5f00\u59cb\u6709\u6d88\u8017\u8dd1\uff0c\u5efa\u8bae\u5173\u505c\u8d85\u8fc75\u5929\u6d88\u8017\u4f4e\u4e14ROI\u4f4e\u7684\u8ba1\u5212;<\/p>\n<p>03. \u8ba1\u5212\u770b3\u5929\u6574\u4f53ROI\u5224\u65ad\u662f\u5426\u5173\u505c\uff0c\u5982\u679c\u524d\u4e24\u5929roi\u4e3a0\uff0c\u7b2c\u4e09\u5929ROI\u57281\u4ee5\u4e0a\u53ef\u4ee5\u4fdd\u7559;<\/p>\n<p><strong>6\u3001\u8981\u600e\u4e48\u6295\u5165?<\/strong><\/p>\n<p>\u4e0d\u540c\u9636\u6bb5\uff0c\u6295\u653e\u7b56\u7565\u4e5f\u4e0d\u540c\uff0c\u522b\u65e0\u8111\u7838\u94b1\uff0c\u4f46\u4e5f\u522b\u541d\u556c\u82b1\u94b1\u3002<\/p>\n<p>\u51b7\u542f\u52a8\u671f\uff1a\u5708\u9009\u4ea7\u54c1\u7cbe\u51c6\u4eba\u7fa4+\u76f4\u64ad\u4eba\u8d27\u573a\u7cbe\u7ec6\u5316\u7b56\u5212=\u7cbe\u51c6\u8d26\u53f7\u6807\u7b7e\uff0c\u5708\u4eba\u7fa4\u9996\u9009\u76f8\u4f3c\u8fbe\u4eba\uff0c\u8f6c\u5316\u76ee\u6807\u7684\u9009\u62e9\u6839\u636e\u4e3b\u64ad\u627f\u63a5\u80fd\u529b\u5b9a\uff0c\u65b0\u4e3b\u64ad\u4f18\u5148\u9009\u4e0b\u5355\u3001\u6210\u5355\uff0c\u6709\u7ecf\u9a8c\u7684\u4e3b\u64ad\u4f18\u5148\u9009\u5546\u54c1\u70b9\u51fb\u3001\u8fdb\u5165\u76f4\u64ad\u95f4\u3001\u8bc4\u8bba\u7c7b\u7684\u6d45\u5c42\u76ee\u6807\u3002<\/p>\n<p>\u53d1\u5c55\u671f\uff1a\u8c46\u835a\u52a0\u70ed\u77ed\u89c6\u9891\uff0c\u7834\u89c6\u9891\u6d41\u91cf\u6743\u91cd\uff0c\u968f\u5fc3\u63a8\u968f\u65f6\u8fdb\u884c\u8865\u91cf\uff0c\u5343\u5ddd\u4e13\u4e1a\u7248\u7ed9\u76f4\u64ad\u95f4\u7cbe\u51c6\u5bfc\u6d41\uff0c\u8f6c\u5316\u76ee\u6807\u4ee5\u4e0b\u5355\u3001\u6210\u4ea4\u4e3a\u4e3b\uff0c\u6700\u5927\u5316\u63d0\u5347\u76f4\u64ad\u95f4\u9500\u552e\u989d\u548c\u6295\u653eROI\u3002<\/p>\n<p>\u6210\u719f\u671f\uff1a\u6839\u636e\u6c89\u6dc0\u4eba\u7fa4\u6570\u636e\uff0c\u6700\u5927\u5316\u653e\u91cf\u6295\u653e\uff0c\u540c\u65f6\u5408\u7406\u5206\u914d\u9884\u7b97\u5230\u5404\u4e2a\u6e20\u9053\uff0c\u6d4b\u8bd5\u65b0\u6e20\u9053\u7684\u6295\u653e\u6548\u679c\uff0c\u5e76\u5f62\u6210\u6295\u653e\u6d41\u7a0b\u3002<\/p>\n<p><strong>7\u3001\u77ed\u89c6\u9891\u6295\u653e\u4e00\u76f4\u65e0\u5c55\u73b0\u65e0\u70b9\u51fb\uff0c\u600e\u4e48\u63d0\u4ef7\u90fd\u6ca1\u53cd\u5e94\uff0c\u5982\u4f55\u89e3\u51b3?<\/strong><\/p>\n<p>01. 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