{"id":15757,"date":"2022-09-05T14:34:14","date_gmt":"2022-09-05T06:34:14","guid":{"rendered":"https:\/\/www.073980.com\/?p=15757"},"modified":"2022-09-05T14:34:14","modified_gmt":"2022-09-05T06:34:14","slug":"%e6%80%8e%e4%b9%88%e5%88%a9%e7%94%a8tiktok%e6%8e%a8%e5%b9%bf%e5%87%ba%e6%b5%b7%e5%b9%bf%e5%91%8a%e4%b8%9a%e5%8a%a1%ef%bc%8ctiktok%e6%9c%80%e5%bc%ba%e6%8e%a8%e5%b9%bf%e7%ad%96%e7%95%a5%e6%8a%80","status":"publish","type":"post","link":"https:\/\/www.073980.com\/15757.htm","title":{"rendered":"\u600e\u4e48\u5229\u7528Tiktok\u63a8\u5e7f\u51fa\u6d77\u5e7f\u544a\u4e1a\u52a1\uff0ctiktok\u6700\u5f3a\u63a8\u5e7f\u7b56\u7565\u6280\u5de7"},"content":{"rendered":"

tiktok\u968f\u7740\u7528\u6237\u7684\u52a0\u5165\uff0c\u6d3b\u8dc3\u5ea6\u4e5f\u662f\u65e5\u6e10\u4e0a\u5347\u7684\uff0c\u5bf9\u4e8e\u5f88\u591a\u8d38\u6613\u4eba\u6765\u8bf4\uff0c\u56fd\u5185\u6296\u97f3\u7684\u9971\u548c\u72b6\u6001\u4e5f\u4f7f\u5f97\u4ed6\u4eec\u5c06\u76ee\u6807\u653e\u5728\u4e86tiktok\u4e0a\uff0c\u4e5f\u4ee5\u6b64\u6765\u5f15\u6d41\u3001\u63a8\u5e7f\u3001\u8fbe\u5230\u53d8\u73b0\u7684\u76ee\u7684\uff0c\u90a3\u4e48Tiktok\u5728\u56fd\u5185\u51fa\u6d77\u5e7f\u544a\u4e1a\u52a1\u600e\u4e48\u505a\u5462?<\/p>\n

\"d53b3c04a01622080c808f9645f0545d\"<\/strong><\/p>\n

Tiktok\u5728\u56fd\u5185\u51fa\u6d77\u5e7f\u544a\u4e1a\u52a1\u600e\u4e48\u505a?<\/strong><\/p>\n

\u4e00)Brand Takeover(\u54c1\u724c\u5f00\u5c4f\u5e7f\u544a)<\/p>\n

\u6240\u8c13\u5f00\u5c4f\u5e7f\u544a\u5c31\u662f\u7528\u6237\u5728\u521a\u521a\u6253\u5f00\u6d77\u5916\u7248\u67d0\u97f3TK\u65f6\u51fa\u73b0\u7684\u5e7f\u544a\uff0c\u548c\u67d0\u97f3\u7684\u5f00\u5c4f\u5e7f\u544a\u662f\u4e00\u6837\u7684\u3002\u5f00\u5c4f\u5e7f\u544a\u53ef\u4ee5\u5728\u8bbe\u7f6e\u4e24\u79cd\u8fde\u63a5\uff0c\u5206\u522b\u662f\u53ef\u4ee5\u8fde\u63a5\u5230\u5185\u90e8\u7684\u89c6\u9891\u7684\u5185\u94fe\u548c\u8df3\u8f6c\u5230\u5176\u4ed6\u7f51\u7ad9\u6216\u8005APP\u7684\u5916\u94fe\u3002\u5f00\u5c4f\u5e7f\u544a\u7684\u5f62\u5f0f\u4ee5\u56fe\u7247\u548c\u89c6\u9891\u5c45\u591a\uff0c\u65f6\u957f\u57285~60\u79d2\uff0c\u800c\u4e14\u8fd9\u4e2a\u5e7f\u544a\u662f\u5305\u5929\u7684\uff0c\u4e5f\u5c31\u662f\u5f53\u5929\u7684\u6240\u6709\u7528\u6237\u5fc5\u987b\u770b\u5b8c\u4e00\u8fb9\u5e7f\u544a\u624d\u80fd\u5212\u8d70\uff0c\u8fd9\u4e5f\u5c31\u610f\u5473\u7740\u8d39\u7528\u6bd4\u8f83\u6602\u8d35\u3002<\/p>\n

\u4f18\u52bf\uff1a<\/p>\n

1. \u7528\u6237\u6253\u5f00\u6d77\u5916\u7248\u67d0\u97f3TK\u7684\u7b2c\u4e00\u773c\u5c31\u80fd\u770b\u5230\u5e7f\u544a\uff0c\u89c6\u89c9\u51b2\u51fb\u975e\u5e38\u76f4\u63a5\uff0c3-5\u79d2\u7684\u65f6\u957f\u5728\u786e\u4fdd\u4e86\u7528\u6237\u4e13\u6ce8\u5ea6\u7684\u540c\u65f6\uff0c\u4e5f\u964d\u4f4e\u4e86\u7528\u6237\u4ea7\u751f\u538c\u6076\u60c5\u7eea\u7684\u53ef\u80fd\u3002<\/p>\n

2. \u5e7f\u544a\u7d20\u6750\u6709\u56fe\u50cf\u548c\u89c6\u9891\u4e24\u79cd\u5f62\u5f0f\uff0c\u54c1\u724c\u65b9\u9009\u62e9\u66f4\u591a\u6837\u3002<\/p>\n

3. \u66f4\u5bb9\u6613\u83b7\u53d6\u7528\u6237\u70b9\u51fb\uff0c\u76f4\u8fbe\u5185\u90e8\u6216\u5916\u90e8\u843d\u5730\u9875\uff0c\u6709\u5229\u4e8e\u54c1\u724c\u7684\u63a8\u5e7f\u8425\u9500\u3002<\/p>\n

(\u4e8c)TopView(\u8d85\u7ea7\u9996\u4f4d)<\/p>\n

TopView(\u8d85\u7ea7\u9996\u4f4d)\u4e0eBrand Takeover(\u5f00\u5c4f\u5e7f\u544a)\u975e\u5e38\u76f8\u4f3c\uff0c\u5546\u5bb6\u53ef\u4ee5\u6dfb\u52a0\u94fe\u63a5\u5c06\u7528\u6237\u5f15\u5bfc\u81f3\u5185\u90e8\u6216\u5916\u90e8\u843d\u5730\u9875\u3002\u4e0d\u540c\u70b9\u5728\u4e8e\u7528\u6237\u6253\u5f00\u6d77\u5916\u7248\u67d0\u97f3TK\u4e94\u79d2\u540eTopView\u624d\u4f1a\u51fa\u73b0\u3002\u540c\u65f6\uff0c\u5728\u6d77\u5916\u7248\u67d0\u97f3TK\u76ee\u524d\u63d0\u4f9b\u7684\u8bf8\u591a\u5e7f\u544a\u7c7b\u578b\u4e2d\uff0cTopView\u662f\u552f\u4e00\u80fd\u4f7f\u7528\u957f\u8fbe\u516d\u5341\u79d2\u89c6\u9891\u7d20\u6750\u7684\u5e7f\u544a\u5f62\u5f0f\u3002<\/p>\n

\u4f18\u52bf\uff1a<\/p>\n

1. \u66dd\u5149\u5165\u53e3\u5c5e\u4e8e\u9ec4\u91d1\u4f4d\u7f6e\uff0c\u89c6\u89c9\u51b2\u51fb\u5f3a\u5927\u53ef\u4ee5\u4f7f\u6d77\u5916\u7248\u67d0\u97f3TK\u7528\u6237\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002<\/p>\n

2. \u516d\u5341\u79d2\u7684\u5e7f\u544a\u65f6\u957f\u53ef\u4ee5\u5b8c\u6574\u7684\u8868\u8fbe\u54c1\u724c\u6545\u4e8b\uff0c\u540c\u65f6\u5e7f\u544a\u7684\u524d\u4e09\u79d2\u8fd8\u53ef\u4ee5\u901a\u8fc7\u7cbe\u5fc3\u7684\u8bbe\u8ba1\u5728\u52a0\u4e0a\u73af\u7ed5\u97f3\u6548\u53ef\u4ee5\u5e26\u7ed9\u7528\u6237\u4e0d\u9519\u7684\u4f53\u9a8c\uff0c\u8fd9\u79cd\u5f62\u5f0f\u7ed9\u8db3\u4e86\u54c1\u724c\u521b\u610f\u7a7a\u95f4\u3002<\/p>\n

3. \u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u652f\u6301\u7528\u6237\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u8f6c\u53d1\u3001\u5173\u6ce8\u7684\u4e92\u52a8\u884c\u4e3a\uff0c\u8fd9\u5c31\u610f\u5473\u7740\u54c1\u724c\u548c\u7528\u6237\u4e4b\u95f4\u5efa\u7acb\u4e86\u6df1\u5c42\u5173\u8054\u3002<\/p>\n

4. \u548cBrand Takeover\u4e00\u6837\uff0cTopView\u5bb9\u6613\u83b7\u53d6\u7528\u6237\u70b9\u51fb\uff0c\u76f4\u8fbe\u5185\u90e8\u6216\u5916\u90e8\u843d\u5730\u9875\uff0c\u6709\u5229\u4e8e\u54c1\u724c\u7684\u63a8\u5e7f\u8425\u9500<\/p>\n

(\u4e09)In-feed Ads(\u4fe1\u606f\u6d41\u5e7f\u544a)<\/p>\n

\u6240\u8c13\u4fe1\u606f\u6d41\u5e7f\u544a\u5c31\u662f\u7528\u6237\u5728\u5237For You Page\u89c6\u9891\u8fc7\u7a0b\u4e2d\u7a7f\u63d2\u63a8\u9001\u7684\u5e7f\u544a\uff0c\u76f8\u4fe1\u670b\u53cb\u4eec\u5728\u5237\u67d0\u97f3\u65f6\u4e5f\u7ecf\u5e38\u89c1\u5230\u3002\u5f62\u5f0f\u548c\u5f00\u5c4f\u5e7f\u544a\u4e00\u6837\uff0c\u94fe\u63a5\u4f1a\u968f\u7740\u89c6\u9891\u7684\u64ad\u653e\u5c55\u793a\u51fa\u6765\u3002\u76f8\u6bd4\u5f00\u5c4f\u5e7f\u544a\uff0c\u4fe1\u606f\u6d41\u5e7f\u544a\u7684\u6210\u672c\u8981\u5c0f\u5f97\u591a\uff0c\u5546\u5bb6\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u4ea7\u54c1\u7684\u7528\u6237\u753b\u50cf\u7b5b\u9009\u5173\u952e\u8bcd\u6765\u8fbe\u5230\u7cbe\u51c6\u6295\u6d41\u3002\u7528\u6237\u53ef\u4ee5\u4e0e\u8d26\u53f7\u8fdb\u884c\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u8f6c\u53d1\u7684\u4e92\u52a8\u3002<\/p>\n

\u4f18\u52bf\uff1a<\/p>\n

1. \u89c6\u9891\u5168\u5c4f\u81ea\u52a8\u64ad\u653e\uff0c\u53ef\u4ee5\u6709\u6548\u4f20\u9012\u54c1\u724c\u4fe1\u606f\u3002<\/p>\n

2. \u53ef\u9009\u62e9\u591a\u6837\u7684\u4fe1\u606f\u6d41\u521b\u610f\u7ec4\u4ef6\uff0c\u901a\u8fc7\u521b\u610f\u5438\u775b\u7684\u6837\u5f0f\u63d0\u9ad8\u7528\u6237\u4e92\u52a8\u6027\u3002<\/p>\n

3. \u80fd\u591f\u7075\u6d3b\u628a\u63a7\u8425\u9500\u6210\u672c\uff0c\u7cbe\u51c6\u89e6\u8fbe\u7528\u6237\u4eba\u7fa4\uff0c\u63d0\u5347\u6d41\u91cf\u7684\u8f6c\u5316\u6548\u7387\u3002<\/p>\n

\u56db)\u54c1\u724c\u6311\u6218\u8d5b\u5e7f\u544a<\/p>\n

\u4f5c\u4e3a\u6d77\u5916\u7248\u67d0\u97f3TK\u91cd\u8981\u8d44\u6e90\u7684\u6311\u6218\u8d5b\u4e5f\u6210\u4e3a\u4e86\u6d77\u5916\u7248\u67d0\u97f3TK\u72ec\u521b\u7684\u8425\u9500\u65b9\u5f0f\uff0c\u6db5\u76d6\u4e86\u5f00\u5c4f\u3001\u4fe1\u606f\u6d41\u3001\u84ddv\u7b49\u5165\u53e3\uff0c\u540c\u65f6\u73a9\u6cd5\u4e5f\u5f88\u591a\uff0c\u8bf8\u5982\u501f\u52a9\u660e\u661f\u6216\u7f51\u7ea2\u7ed3\u5408\u5404\u7c7b\u8bdd\u9898\u3001\u8d34\u7eb8\u3001\u97f3\u4e50\u7b49\u73a9\u6cd5\uff0c\u5f53\u7136\u6700\u540e\u76ee\u7684\u90fd\u662f\u8f6c\u5316\u3002<\/p>\n

\u73b0\u5728\u5f88\u591a\u54c1\u724c\u90fd\u4f1a\u9009\u62e9\u8fd9\u6837\u4e00\u79cd\u65b9\u5f0f\u6765\u8fdb\u884c\u63a8\u5e7f\uff0c\u6d89\u53ca\u7684\u884c\u4e1a\u5f88\u591a\uff0c\u50cf\u5feb\u6d88\u884c\u4e1a\uff0c\u5bb6\u5c45\u884c\u4e1a\uff0c\u6c7d\u8f66\u884c\u4e1a\u7b49\u7b49\u3002<\/p>\n

\u4f18\u52bf\uff1a<\/p>\n

1. \u4e13\u5c5e\u5f15\u6d41\u5165\u53e3\u80fd\u6781\u5927\u5730\u63d0\u5347\u54c1\u724c\u66dd\u5149\u5ea6\u3002<\/p>\n

2. \u54c1\u724c\u53ef\u4ee5\u6839\u636e\u81ea\u8eab\u5143\u7d20\u5b9e\u73b0\u6df1\u5ea6\u5b9a\u5236\uff0c\u4ee5\u4e2a\u6027\u5316\u7684\u5185\u5bb9\u5c55\u73b0\u54c1\u724c\u7279\u70b9\u3002<\/p>\n

3. \u826f\u597d\u7684\u4e92\u52a8\u6027\u4f7f\u5f97\u7528\u6237\u5b9e\u73b0\u6df1\u5ea6\u53c2\u4e0e\uff0c\u63d0\u5347\u5bf9\u54c1\u724c\u597d\u611f<\/p>\n

4. \u53ef\u9009\u62e9\u54c1\u724c\u8d34\u7eb8(\u53ef\u9009\u8d2d\u4e70)\u3001\u97f3\u4e50\u914d\u5408\u7b49\u591a\u79cd\u4f18\u5316\u529f\u80fd\u3002<\/p>\n

5. \u4e0d\u540c\u8425\u9500\u9700\u6c42\u53ef\u4ee5\u9009\u62e9\u591a\u79cd\u552e\u5356\u7ec4\u5408\u548c\u4e92\u52a8\u73a9\u6cd5\u3002\u540c\u65f6\u53ef\u4ee5\u9488\u5bf9\u6311\u6218\u8d5b\u53c2\u4e0e\u4eba\u7fa4\u8fdb\u884c\u518d\u8425\u9500\uff0c\u5b9e\u73b0\u54c1\u724c\u7684\u8fdb\u4e00\u6b65\u4f20\u64ad\u548c\u8f6c\u5316\u3002<\/p>\n

(\u4e94)\u54c1\u724c\u4e13\u5c5e\u7279\u6548\u5e7f\u544a<\/p>\n

\u6240\u8c13\u7684\u54c1\u724c\u4e13\u5c5e\u7279\u6548\u5e7f\u544a\u6307\u7684\u662f\u54c1\u724c\u53ef\u4ee5\u521b\u5efa\u7b26\u5408\u81ea\u5df1\u54c1\u724c\u8c03\u6027\u6216\u8005\u8d34\u5408\u5e7f\u544a\u76ee\u7684\u89c6\u9891\u7279\u6548\u6216\u6ee4\u955c\u4e0eSnapchat\u548cInstagram\u63d0\u4f9b\u7684AR\u6ee4\u955c\u7c7b\u4f3c\u3002\u7528\u6237\u5728\u53d1\u5e03\u89c6\u9891\u65f6\u53ef\u4ee5\u5229\u7528\u4f60\u7684\u7279\u6548\u6216\u6ee4\u955c\uff0c\u8fd9\u65e0\u5f62\u4e2d\u5c31\u4e3a\u54c1\u724c\u6253\u4e86\u5e7f\u544a\u3002\u8fd9\u79cd\u65b9\u5f0f\u5145\u6ee1\u8da3\u5473\u6027\uff0c\u6545\u800c\u80fd\u5438\u5f15\u7528\u6237\u53c2\u52a0\u5230\u6311\u6218\u4e2d\u53bb\uff0c\u56e0\u6b64\u589e\u52a0\u4e86\u54c1\u724c\u7684\u66dd\u5149\u5ea6\u548c\u4e92\u52a8\u6548\u5e94\u3002<\/p>\n

\u4f18\u52bf\uff1a<\/p>\n

1.\u5148\u8fdb\u7684\u667a\u80fd\u89c6\u9891\u8bc6\u522b\u6280\u672f\u4f7f\u5f97\u591a\u79cd\u6309\u94ae\u548c\u8d34\u7eb8\u6837\u5f0f\u5728\u7528\u6237\u62cd\u6444\u89c6\u9891\u65f6\u5927\u5927\u589e\u5f3a\u4e86\u8da3\u5473\u6027\u3002<\/p>\n

2.\u53ef\u4e0e\u6311\u6218\u8d5b\u7b49\u591a\u79cd\u5e7f\u544a\u4ea7\u54c1\u7ec4\u5408\u642d\u914d\uff0c\u63d0\u5347\u7528\u6237\u53c2\u4e0e\u5ea6\u4ee5\u5b8c\u6210\u8425\u9500\u76ee\u6807\u3002<\/p>\n

TikTok\u6709\u54ea\u4e9b\u5546\u4e1a\u6a21\u5f0f?<\/strong><\/p>\n

1\u3001\u793e\u5a92\u77e9\u9635<\/p>\n

\u9996\u5148\uff0c\u6839\u636eTik Tok\u8d26\u53f7\u7684\u76ee\u6807\u6216\u8005\u5ba2\u6237\u4eba\u7fa4\u3001\u884c\u4e1a\u3001\u5185\u5bb9\u3001\u4ea7\u54c1\u3001\u53d8\u73b0\u5b9a\u4f4d\u81ea\u5df1\u7684\u8d26\u53f7\u5185\u5bb9\uff0c\u6253\u9020\u5782\u76f4\u7684TikTok\u8d26\u53f7\u3002<\/p>\n

\u8ba9TikTok\u8d26\u53f7\u5728\u540e\u671f\u7684\u8fd0\u8425\u4e2d\u4ee5\u9ad8\u8d28\u91cf\u7684\u7206\u6b3e\u77ed\u89c6\u9891\u5438\u5f15\u4f18\u8d28\u7684\u7528\u6237\uff0c\u4e3a\u4ea7\u54c1\u5e26\u8d27\u6253\u597d\u57fa\u7840\u3002\u5e76\u53ef\u4ee5\u901a\u8fc7\u5b57\u5e55\u3001\u6807\u9898\u3001\u8bc4\u8bba\u533a\u5f15\u5bfc\u7528\u6237\uff0c\u8f6c\u5230\u653e\u7f6e\u5916\u90e8\u94fe\u63a5\u7684\u4e3b\u9875\u754c\u9762\uff0c\u4ece\u800c\u5b9e\u73b0\u8f6c\u5316\u3002<\/p>\n

2\u3001\u5e7f\u544a\u6295\u653e<\/p>\n

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