{"id":16158,"date":"2022-09-14T11:35:35","date_gmt":"2022-09-14T03:35:35","guid":{"rendered":"https:\/\/www.073980.com\/?p=16158"},"modified":"2022-09-14T11:35:46","modified_gmt":"2022-09-14T03:35:46","slug":"tiktok-for-business%e5%b9%bf%e5%91%8a%e7%ab%9e%e4%bb%b7%e7%ad%96%e7%95%a5%e5%a6%82%e4%bd%95%e8%b5%9a%e9%92%b1%ef%bc%8c%e4%b8%80%e6%96%87%e5%b8%a6%e4%bd%a0%e5%bf%ab%e9%80%9f%e4%ba%86%e8%a7%a3%e6%8a%a2","status":"publish","type":"post","link":"https:\/\/www.073980.com\/16158.html","title":{"rendered":"TikTok for Business\u5e7f\u544a\u7ade\u4ef7\u7b56\u7565\u5982\u4f55\u8d5a\u94b1\uff0c\u4e00\u6587\u5e26\u4f60\u5feb\u901f\u4e86\u89e3\u62a2\u5360\u6d41\u91cf\u4e0d\u82b1\u94b1\u6280\u5de7"},"content":{"rendered":"<p>tiktok\u5230 2022 \u5e74 4 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Business\u5e7f\u544a\u7ade\u4ef7\u7b56\u7565<\/h2>\n<p>\u5e7f\u544a\u4e3b\u9700\u8981\u5728\u5e7f\u544a\u7ec4\u7684\u201c\u7ade\u4ef7\u548c\u4f18\u5316Bidding &amp; Optimization\u201d\u6a21\u5757\u9009\u62e9\u7ade\u4ef7\u7b56\u7565\u3002\u7ade\u4ef7\u7b56\u7565\u5c06\u51b3\u5b9a\u7cfb\u7edf\u7684\u5355\u6b21\u6210\u6548\u8d39\u7528\u7ba1\u7406\u65b9\u5f0f\u3001\u9884\u7b97\u652f\u51fa\u65b9\u5f0f\u4ee5\u53ca\u5e7f\u544a\u6295\u653e\u65b9\u5f0f\u3002<\/p>\n<p>1\u3001\u7ade\u4ef7\u4e0a\u9650Bid Cap<\/p>\n<p>\u5356\u5bb6\u9700\u8981\u8f93\u5165\u613f\u610f\u7ed9\u51fa\u7684\u6700\u9ad8\u5355\u4e00\u6548\u679c\u6210\u672c\uff0c\u7cfb\u7edf\u5c06\u6839\u636e\u6210\u672c\u81ea\u52a8\u4f18\u5316\u5e7f\u544a\u3002\u9009\u62e9\u6b64\u7b56\u7565\u53ef\u4ee5\u5c06\u5e73\u5747\u5355\u4e00\u6548\u679c\u6210\u672c\u63a7\u5236\u5728\u8bbe\u5b9a\u7684\u51fa\u4ef7\u9608\u503c\u4ee5\u4e0b\u3002<\/p>\n<p>\u652f\u6301\u7684\u63a8\u5e7f\u76ee\u6807:\u8bbf\u95ee\u91cf\u3001\u8986\u76d6\u7387\u3001\u89c6\u9891\u64ad\u653e\u91cf\u3001\u5e94\u7528\u5b89\u88c5\u91cf\u548c\u8f6c\u6362\u91cf\u3002<\/p>\n<p>\u5f53\u5e7f\u544a\u7ec4\u7684\u4f18\u5316\u76ee\u6807\u8bbe\u7f6e\u4e3a\u70b9\u51fb\u65f6\uff0c\u6295\u6807\u4e0a\u9650\u4ec5\u9002\u7528\u4e8e\u5e94\u7528\u5b89\u88c5\u76ee\u6807\u3002<\/p>\n<p>\u5f53\u4f18\u5316\u76ee\u6807\u8bbe\u7f6e\u4e3a\u70b9\u51fb\u65f6\uff0c\u6295\u6807\u4e0a\u9650\u4ec5\u9002\u7528\u4e8e\u8f6c\u6362\u76ee\u6807\u3002<\/p>\n<p>\u652f\u6301\u8ba1\u8d39\u65b9\u5f0f\uff1aCPC\u3001CPM\u3001CPV\u3002<\/p>\n<p>2\u3001\u63a7\u5236\u6210\u672c\u4e0a\u9650Cost Cap<\/p>\n<p>\u91c7\u7528\u63a7\u5236\u6210\u672c\u4e0a\u9650\u7684\u7ade\u4ef7\u7b56\u7565\uff0c\u7cfb\u7edf\u63a7\u5236\u7684\u5e73\u5747\u5355\u4e00\u6548\u7387\u6210\u672c\u5c3d\u53ef\u80fd\u7b26\u5408\u5356\u5bb6\u7684\u8bbe\u7f6e\u3002\u56e0\u6b64\uff0c\u5355\u4e00\u6548\u7387\u6210\u672c\u6709\u65f6\u4f1a\u5728\u6295\u6807\u91d1\u989d\u7684\u8303\u56f4\u5185\u6ce2\u52a8\u3002<\/p>\n<p>\u652f\u6301\u7684\u63a8\u5e7f\u76ee\u6807\uff1a\u5e94\u7528\u5b89\u88c5\u91cf\u3001\u8f6c\u5316\u91cf\u548c\u7ebf\u7d22\u6536\u96c6\u5e7f\u544a\u3002<\/p>\n<p>\u5f53\u4f18\u5316\u76ee\u6807\u8bbe\u5b9a\u4e3a\u8f6c\u5316\u91cf\u65f6\uff0c\u63a7\u5236\u6210\u672c\u4e0a\u9650\u4ec5\u9002\u7528\u4e8e\u8f6c\u5316\u91cf\u63a8\u5e7f\u7cfb\u5217\u3002<\/p>\n<p>\u652f\u6301\u8ba1\u8d39\u65b9\u5f0f\uff1aoCPM\u3002<\/p>\n<p>3\u3001\u6700\u4f4e\u6210\u672cLowest Cost<\/p>\n<p>\u5f53\u91c7\u7528\u6700\u4f4e\u6210\u672c\u7684\u6295\u6807\u7b56\u7565\u65f6\uff0c\u5356\u5bb6\u4e0d\u9700\u8981\u8f93\u5165\u6295\u6807\uff0c\u7cfb\u7edf\u5c06\u6839\u636e\u5e7f\u544a\u7ec4\u7684\u9884\u7b97\u4ee5\u6700\u4f4e\u7684\u5355\u4e00\u6210\u672c\u4ea7\u751f\u5c3d\u53ef\u80fd\u591a\u7684\u6548\u679c\u3002\u65e0\u8bba\u7ade\u4e89\u73af\u5883\u6709\u591a\u6fc0\u70c8\uff0c\u6700\u4f4e\u6210\u672c\u7684\u7ade\u4ef7\u7b56\u7565\u90fd\u53ef\u4ee5\u968f\u65f6\u82b1\u8d39\u9884\u7b97\u3002<\/p>\n<p>\u6700\u4f4e\u6210\u672c\u7ade\u4ef7\u7b56\u7565\u53ef\u4ee5\u907f\u514d\u65e5\u5e38\u9884\u7b97\u6ce2\u52a8\uff0c\u5927\u5927\u8282\u7701\u624b\u52a8\u8c03\u6574\u51fa\u4ef7\u4ee5\u4f18\u5316\u6548\u679c\u7684\u65f6\u95f4\u3002<\/p>\n<p>\u652f\u6301\u7684\u63a8\u5e7f\u76ee\u6807\uff1a\u8bbf\u95ee\u91cf\u3001\u8986\u76d6\u7387\u3001\u89c6\u9891\u64ad\u653e\u91cf\u3001\u5e94\u7528\u5b89\u88c5\u91cf\u3001\u8f6c\u5316\u7387\u3001\u7ebf\u7d22\u6536\u96c6\u5e7f\u544a\u3001\u76ee\u5f55\u63a8\u5e7f\u3002<\/p>\n<p>\u652f\u6301\u8ba1\u8d39\u65b9\u5f0f\uff1aCPC\u3001CPM\u3001CPV\u3001oCPM\u3002<\/p>\n<h2>\u7ade\u4ef7\u7b56\u7565\u5bf9\u5e94\u6700\u4f18\u8bbe\u7f6e<\/h2>\n<p>1.\u7ade\u4ef7\u4e0a\u9650\u3001\u63a7\u5236\u6210\u672c\u4e0a\u9650\u7ade\u4ef7\u7b56\u7565<\/p>\n<p>\u5bf9\u4e8e\u9009\u62e9\u7ade\u4ef7\u4e0a\u9650\u3001\u63a7\u5236\u6210\u672c\u4e0a\u9650\u4f5c\u4e3a\u7ade\u4ef7\u7b56\u7565\u7684\u5e7f\u544a\uff0cTikTok for Business\u5b98\u65b9\u5e7f\u544a\u4ee3\u7406\u5546YinoLink\u6613\u8bfa\u5efa\u8bae\u5728\u63a8\u5e7f\u7cfb\u5217\u5c42\u7ea7\u8bbe\u7f6e\u9884\u7b97\u4e3a\u65e0\u9650\u5236\uff0c\u5728\u5e7f\u544a\u7ec4\u5c42\u7ea7\u8bbe\u7f6e\u9884\u7b97\u81f3\u5c11\u4e3a\u51fa\u4ef7\u91d1\u989d\u768450\u500d\u3002\u5982\u679c\u8bbf\u95ee\u91cf\u548c\u8d39\u7528\u51fa\u73b0\u6ce2\u52a8\u4e14\u4f4e\u4e8e\u9884\u671f\uff0c\u53ef\u4ee5\u5c1d\u8bd5\u5207\u6362\u6700\u4f4e\u6210\u672c\u7ade\u4ef7\u7b56\u7565\u3002<\/p>\n<p>2.\u6700\u4f4e\u6210\u672c\u7ade\u4ef7\u7b56\u7565<\/p>\n<p>\u9009\u62e9\u6700\u4f4e\u6210\u672c\u7ade\u4ef7\u7b56\u7565\u7684\u5e7f\u544a\u540c\u6837\u5efa\u8bae\u5728\u63a8\u5e7f\u7cfb\u5217\u5c42\u7ea7\u8bbe\u7f6e\u9884\u7b97\u4e3a\u65e0\u9650\u5236\uff0c\u5728\u5e7f\u544a\u7ec4\u5c42\u7ea7\u8bbe\u7f6e\u80fd\u591f\u6ee1\u8db3\u81f3\u5c1150\u6b21\u8f6c\u5316\u7684\u9884\u7b97\u3002<\/p>\n<p>\u5728\u5ea6\u8fc7\u5b66\u4e60\u9636\u6bb5\u540e\uff0c\u5982\u679c\u8981\u589e\u52a0\u9884\u7b97\uff0c\u6700\u591a\u589e\u52a050%\u7684\u5e7f\u544a\u7ec4\u9884\u7b97\u3002\u5e7f\u544a\u9884\u7b97\u7684\u589e\u52a0\u5f80\u5f80\u610f\u5473\u7740\u5355\u6b21\u6210\u6548\u8d39\u7528\u7684\u589e\u52a0\uff0c\u7cfb\u7edf\u4f1a\u5148\u627e\u5230\u6700\u4f4e\u7684\u5355\u6b21\u6210\u6548\u8d39\u7528\u518d\u589e\u52a0\u51fa\u4ef7\u91d1\u989d\uff0c\u4ece\u800c\u8fbe\u5230\u8be5\u9884\u7b97\u53ef\u5b9e\u73b0\u7684\u6700\u5927\u6210\u6548\u3002<\/p>\n<h2>TikTok For Business\u5e7f\u544a\u5e38\u89c1\u8fdd\u89c4\u6295\u653e\u95ee\u9898<\/h2>\n<p>\u4e00\u3001TikTok For Business\u5e7f\u544a\u7981\u6b62\u6295\u653e\u7684\u4ea7\u54c1<\/p>\n<p>TikTok\u7981\u6b62\u6295\u653e\u6210\u4eba\u6027\u4ea7\u54c1\u3001\u670d\u52a1\u548c\u5a31\u4e50\uff0c\u535a\u5f69\u548c\u8d4c\u535a\u6e38\u620f\uff0c\u9999\u70df\u548c\u70df\u8349\u5236\u54c1\uff0c\u5047\u5192\u76d7\u7248\u4ea7\u54c1\uff0c\u836f\u54c1\u548c\u836f\u54c1\u7528\u5177\uff0c\u8b66\u5bdf\u548c\u519b\u4e8b\u88c5\u5907\u53ca\u653f\u6cbb\u5e7f\u544a\u3002<\/p>\n<p>\u5e7f\u544a\u5ba3\u4f20\u3001\u9500\u552e\u5177\u6709\u6b3a\u9a97\u6027\u3001\u8bef\u5bfc\u6027\u6216\u8fdd\u6cd5\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4e5f\u662f\u4e0d\u88ab\u5141\u8bb8\u7684\uff0c\u4f8b\u5982\u4fb5\u6743\u3001\u6587\u4ef6\u9020\u5047\u3001\u4fe1\u606f\u4e0d\u4e00\u81f4\u7b49\u3002\u6839\u636e\u4e0d\u540c\u7684\u6cd5\u5f8b\u548c\u6587\u5316\uff0c\u4e0d\u540c\u7684\u5730\u533a\u5e02\u573a\u53ef\u80fd\u6709\u4e0d\u540c\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u88ab\u7981\u6b62\u6295\u653e\u5e7f\u544a\u3002\u5356\u5bb6\u4eec\u8bf7\u6839\u636e\u6295\u653e\u5730\u533a\u67e5\u770b\u5177\u4f53\u8981\u6c42\u3002<\/p>\n<p>\u4e8c\u3001TikTok 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Business\u5e7f\u544a\u4e0d\u8fc7\u5ba1\u7684\u539f\u56e0<\/p>\n<p>1. \u5e7f\u544a\u5bf9\u4ea7\u54c1\u6027\u80fd\u4f5c\u51fa\u5439\u5618\u3001\u5938\u5927\u6216\u8bef\u5bfc\u6027\u7684\u8868\u8ff0<\/p>\n<p>TikTok\u5e7f\u544a\u7d20\u6750\u4e0d\u80fd\u5305\u542b\u5938\u5927\u4ea7\u54c1\u6548\u679c\u7684\u529f\u6548\u627f\u8bfa\uff0c\u5728\u6ca1\u6709\u76f8\u5173\u8bc1\u636e\u7684\u60c5\u51b5\u4e0b\uff0c\u5e7f\u544a\u7d20\u6750\u4e0d\u5f97\u5305\u542b\u5938\u5927\u63cf\u8ff0\u6216\u7edd\u5bf9\u6027\u7684\u58f0\u660e\u3002\u4f8b\u5982\u201c100%\u5929\u7136\u8349\u672c\u971c\u5305\u6cbb\u767e\u75c5\u201d\uff0c\u201c\u4e16\u754c\u6392\u540d\u7b2c1\u7684\u5e94\u7528\u201d\u3002<\/p>\n<p>2. 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