{"id":16787,"date":"2022-10-01T09:00:45","date_gmt":"2022-10-01T01:00:45","guid":{"rendered":"https:\/\/www.073980.com\/?p=16787"},"modified":"2022-09-26T15:12:37","modified_gmt":"2022-09-26T07:12:37","slug":"%e6%b5%b7%e5%a4%96%e7%89%88tiktok%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e8%8a%b1%e8%b4%b9%e5%a4%9a%e5%b0%91%e9%92%b1%ef%bc%9ftiktok%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e5%bd%a2%e5%bc%8f%e6%9c%89","status":"publish","type":"post","link":"https:\/\/www.073980.com\/16787.htm","title":{"rendered":"\u6d77\u5916\u7248tiktok\u5e7f\u544a\u6295\u653e\u82b1\u8d39\u591a\u5c11\u94b1\uff1ftiktok\u5e7f\u544a\u6295\u653e\u5f62\u5f0f\u6709\u54ea\u4e9b"},"content":{"rendered":"

\u5982\u4eca\uff0c\u7535\u5546\u884c\u4e1a\u53d1\u5c55\u662f\u975e\u5e38\u8fc5\u901f\u7684\uff0c\u7279\u522b\u662f\u5f88\u591a\u4eba\u90fd\u5f00\u59cb\u6295\u8eab\u6d77\u5916\u5e02\u573a\uff0c\u60f3\u5fc5\u5927\u5bb6\u90fd\u60f3\u5230\u505a\u7535\u5546\u81ea\u7136\u4f1a\u9009\u62e9tiktok\u5e73\u53f0\u4f5c\u4e3a\u5f15\u6d41\uff0cTiktok\u5e73\u53f0\u4e0a\u6d41\u91cf\u975e\u5e38\u5927\uff0c\u9762\u76f8\u7684\u5ba2\u6237\u6bd4\u8f83\u5e7f\u3002\u90a3\u4e48\u6d77\u5916\u7248tiktok\u5e7f\u544a\u6295\u653e\u82b1\u8d39\u591a\u5c11\u94b1?\u6211\u4eec\u4e0b\u9762\u5177\u4f53\u6765\u4e86\u89e3\u4e00\u4e0b\u3002<\/p>\n

\"9a080c8bd84ae73e9c518538c514206f\"<\/p>\n

\u6d77\u5916\u7248tiktok\u5e7f\u544a\u6295\u653e\u82b1\u8d39\u591a\u5c11\u94b1?<\/strong><\/p>\n

\u4e00\u3001TikTok for Business\u5e7f\u544a\u9884\u7b97<\/p>\n

\u9884\u7b97\u662f\u5e7f\u544a\u4e3b\u613f\u610f\u82b1\u5728\u6295\u653e\u5e7f\u544a\u4e0a\u7684\u91d1\u989d\uff0c\u9700\u8981\u5728TikTok\u5e7f\u544a\u63a8\u5e7f\u7cfb\u5217\u5c42\u7ea7\u8bbe\u7f6e\u9884\u7b97\uff0c\u53ef\u4ee5\u4e3a\u63a8\u5e7f\u7cfb\u5217\u548c\u5e7f\u544a\u7ec4\u8bbe\u7f6e\u9884\u7b97\u3002<\/p>\n

1. \u603b\u9884\u7b97(Lifetime Budget)<\/p>\n

\u603b\u9884\u7b97\u662f\u5e7f\u544a\u4e3b\u5728\u6295\u653eTikTok\u5e7f\u544a\u7684\u6574\u4e2a\u8fc7\u7a0b\u4e2d\u613f\u610f\u5728\u63a8\u5e7f\u7cfb\u5217\u6216\u5e7f\u544a\u7ec4\u4e0a\u82b1\u8d39\u7684\u6700\u5927\u91d1\u989d\u3002<\/p>\n

\u5728\u4e3a\u5e7f\u544a\u7ec4\u8bbe\u7f6e\u603b\u9884\u7b97\u65f6\uff0cTikTok\u5e7f\u544a\u6295\u653e\u7cfb\u7edf\u4f1a\u5c3d\u91cf\u5728\u8bbe\u7f6e\u7684\u65f6\u95f4\u8303\u56f4\u5185\u5206\u914d\u9884\u7b97\u652f\u51fa\uff0c\u4f46\u5e76\u4e0d\u80fd\u4fdd\u8bc1\u9884\u7b97\u4f1a\u88ab\u5e73\u5747\u5206\u914d\u81f3\u6bcf\u5929\u3002<\/p>\n

2. \u65e5\u9884\u7b97(Daily Budget)<\/p>\n

\u65e5\u9884\u7b97\u662f\u5e7f\u544a\u4e3b\u6bcf\u5929\u613f\u610f\u5728TikTok\u5e7f\u544a\u7684\u63a8\u5e7f\u7cfb\u5217\u6216\u5e7f\u544a\u7ec4\u4e0a\u82b1\u8d39\u7684\u4e0a\u9650\u91d1\u989d\u3002\u603b\u9884\u7b97\u548c\u65e5\u9884\u7b97\u8bbe\u7f6e\u4e3a\u4e0a\u9650\uff0c\u6210\u672c\u6c38\u8fdc\u4e0d\u4f1a\u8d85\u8fc7\u60a8\u8bbe\u5b9a\u7684\u9884\u7b97\uff0c\u5e76\u4e14\u5728\u6295\u653e\u671f\u95f4\u5b9e\u9645\u82b1\u8d39\u7684\u91d1\u989d\u53ef\u80fd\u5c0f\u4e8e\u8bbe\u5b9a\u7684\u9884\u7b97\u91d1\u989d\u3002<\/p>\n

\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u5982\u679c\u5728TikTok\u5e7f\u544a\u63a8\u5e7f\u7cfb\u5217\u5c42\u7ea7\u9009\u62e9\u201c\u65e5\u9884\u7b97\u201d\uff0c\u5219\u5fc5\u987b\u5728\u5e7f\u544a\u7ec4\u7ea7\u522b\u9009\u62e9\u201c\u65e5\u9884\u7b97\u201d\u3002\u5982\u679c\u4e3a\u63a8\u5e7f\u7cfb\u5217\u9009\u62e9\u201c\u603b\u9884\u7b97\u201d\uff0c\u5219\u53ef\u4ee5\u5728\u5e7f\u544a\u7ec4\u7ea7\u522b\u9009\u62e9\u201c\u65e5\u9884\u7b97\u201d\u6216\u201c\u603b\u9884\u7b97\u201d\u3002<\/p>\n

YinoLink\u6613\u8bfa\u5efa\u8bae\u4e3a\u5e7f\u544a\u7ec4\u9884\u7b97\u4f7f\u7528\u65e5\u9884\u7b97\uff0c\u800c\u4e0d\u662f\u603b\u9884\u7b97\u3002TikTok\u5e7f\u544a\u53d1\u5e03\u540e\uff0c\u5e7f\u544a\u4e3b\u65e0\u6cd5\u66f4\u6539\u9884\u7b97\u7c7b\u578b\uff0c\u5c06\u65e0\u6cd5\u4ece\u65e5\u9884\u7b97\u5207\u6362\u5230\u603b\u9884\u7b97\uff0c\u53cd\u4e4b\u4ea6\u7136\u3002<\/p>\n

3. \u6700\u4f4e\u9884\u7b97<\/p>\n

\u65e0\u8bba\u5e7f\u544a\u4e3b\u8bbe\u7f6e\u7684\u662f\u65e5\u9884\u7b97\u8fd8\u662f\u603b\u9884\u7b97\uff0c\u90fd\u9700\u8981\u6709\u4e00\u4e2a\u6700\u4f4e\u9884\u7b97\u4ee5\u786e\u4fddTikTok\u5e7f\u544a\u6301\u7eed\u7684\u6295\u653e\u3002<\/p>\n

TikTok\u5e7f\u544a\u63a8\u5e7f\u7cfb\u5217\u7684\u65e5\u9884\u7b97\u548c\u603b\u9884\u7b97\u90fd\u5fc5\u987b\u5927\u4e8e50\u7f8e\u5143\u3002\u5e7f\u544a\u7ec4\u7684\u65e5\u9884\u7b97\u5fc5\u987b\u5927\u4e8e20\u7f8e\u5143\u3002<\/p>\n

\u603b\u9884\u7b97\u5c06\u6309\u4ee5\u4e0b\u516c\u5f0f\u8ba1\u7b97\uff1a\u6700\u4f4e\u65e5\u9884\u7b97(20\u7f8e\u5143)\u00d7\u8ba1\u5212\u5929\u6570<\/p>\n

\u4f8b\u5982\uff1a\u5982\u679c\u6295\u653e\u7684\u6392\u671f\u4e3a31\u5929\uff0c\u5219\u5e7f\u544a\u7ec4\u7684\u6700\u4f4e\u9884\u7b97\u4e3a20\u7f8e\u5143\u00d731\u5929=620\u7f8e\u5143\u3002<\/p>\n

TikTok\u5e7f\u544a\u6295\u653e\u5f62\u5f0f<\/strong><\/p>\n

1.\u4fe1\u606f\u6d41\u5e7f\u544a<\/p>\n

\u4fe1\u606f\u6d41\u5e7f\u544a\u5728\u56fd\u5185\u5e73\u53f0\u5f88\u5e38\u89c1\uff0c\u5728\u6d77\u5916TikTok\u4e5f\u662f\u3002\u5b83\u662f\u5728\u7528\u6237\u53d1\u73b0\u9875\u9762(\u5373\u201cFor You\u201d)\u4e0a\u7684\u89c6\u9891\uff0c\u4e5f\u5c31\u662f\u7528\u6237\u6253\u5f00\u5e94\u7528\u7a0b\u5e8f\u65f6\u767b\u9646\u7684\u5730\u65b9\u3002\u6839\u636eTikTok\u7684\u7b97\u6cd5\uff0c\u5728\u7528\u6237\u53d1\u73b0\u9875\u9762\uff0cTikTok\u4f1a\u5c06\u5176\u63a8\u9001\u7ed9\u53ef\u80fd\u5bf9\u5b83\u4eec\u611f\u5174\u8da3\u7684\u7528\u6237\u3002<\/p>\n

2.\u9876\u89c6\u56fe\u5e7f\u544a<\/p>\n

TikTok \u4e0a\u7684 TopView \u5e7f\u544a\u662f\u6bcf\u5929\u51fa\u73b0\u4e00\u6b21\u7684\u89c6\u9891\uff0c\u5728\u7528\u6237\u7b2c\u4e00\u6b21\u6253\u5f00\u5176\u5e94\u7528\u540e\u7acb\u5373\u51fa\u73b0\u3002<\/p>\n

TopView \u5e7f\u544a\u6700\u957f\u53ef\u8fbe 60 \u79d2\uff0c\u8fd9\u6bd4 TikTok\u4e00\u822c\u89c6\u9891\u65f6\u95f4\u8981\u957f\u3002\u56e0\u6b64\uff0c\u5b83\u975e\u5e38\u9002\u5408\u9700\u8981\u66f4\u957f\u65f6\u95f4\u5173\u6ce8\u7684\u4ea7\u54c1\u505a\u5e7f\u544a(\u6bd4\u5982\u7535\u89c6\u9884\u544a\u7247)\u3002<\/p>\n

3.Spark Ads<\/p>\n

\u8fd9\u662fTikTok\u63a8\u51fa\u7684\u5e7f\u544a\u4ea7\u54c1Spark Ads\uff0c\u54c1\u724c\u65b9\u53ef\u4ee5\u901a\u8fc7\u8be5\u5e7f\u544a\u5de5\u5177\u5c06\u81ea\u5df1\u7684\u4ea7\u54c1\u4e0e\u76f8\u5173\u5185\u5bb9\u5173\u8054\u8d77\u6765\uff0c\u54c1\u724c\u4e0d\u4ec5\u65e0\u9700\u521b\u4f5c\u5185\u5bb9\uff0c\u4e5f\u4e0d\u9700\u8981\u8054\u7cfb\u521b\u4f5c\u8005\u521b\u4f5c\u6216\u662f\u6295\u653e\u5e7f\u544a\u3002 \u54c1\u724c\u53ef\u901a\u8fc7Spark Ads\u8bc6\u522b\u51fa\u53ef\u80fd\u9002\u5408\u5176\u5e7f\u544a\u7684\u89c6\u9891\u5185\u5bb9\u2014\u2014\u4f8b\u5982\u5f53\u67d0\u6b3e\u4ea7\u54c1\u51fa\u73b0\u5728\u67d0\u4e2a\u7f8e\u5986\u535a\u4e3b\u89c6\u9891\u4e2d\u7684\u65f6\u5019\uff0c\u54c1\u724c\u53ef\u4ee5\u8054\u7cfb\u8be5\u535a\u4e3b\u5e76\u5c06\u4ed6\/\u5979\u7684\u89c6\u9891\u8fdb\u884c\u526a\u8f91\u7b49\u4e8c\u6b21\u521b\u4f5c\uff0c\u7528\u4e8e\u5e7f\u544a\u6295\u653e\u3002<\/p>\n

\u7b80\u5355\u7406\u89e3\u4e00\u4e0b\uff0c\u5c31\u662f\u5728\u4e2a\u4eba\u89c6\u9891\u4e2d\u5d4c\u5165\u4e86\u4f60\u7684\u5e7f\u544a\u94fe\u63a5\u3002\u4f46TikTok \u7814\u7a76\u8868\u660e\uff0cSpark \u5e7f\u544a\u7684\u5b8c\u6210\u7387\u6bd4\u666e\u901a\u7684\u52a8\u6001\u5185\u5d4c\u5e7f\u544a\u9ad824%\uff0c\u53c2\u4e0e\u7387\u9ad8 142%\u3002<\/p>\n

4.\u6807\u7b7e\u6311\u6218<\/p>\n

TikTok\u4e3b\u9898\u6807\u7b7e\u6311\u6218\u5e7f\u544a\u91c7\u7528\u4e86TikTok \u7684\u6311\u6218\u6587\u5316\uff0c\u5e76\u5c06\u5176\u8f6c\u53d8\u4e3a\u5e7f\u544a\u683c\u5f0f\u3002\u8fd9\u4e9b\u5e7f\u544a\u5ba3\u4f20\u54c1\u724c\u6807\u7b7e\uff0c\u4ee5\u9f13\u52b1\u7528\u6237\u63d0\u4ea4\u5176\u53c2\u4e0e\u6311\u6218\u7684\u5185\u5bb9\u3002<\/p>\n

\u5047\u5982\uff0c\u4f60\u60f3\u5728TikTok\u4e0a\u63a8\u5e7f\u81ea\u5df1\u7684\u8fd0\u52a8\u670d\u3002\u4f60\u53ef\u4ee5\u521b\u5efa\u4e00\u4e2a\u7c7b\u4f3c#InMyRedShirt\u7684\u6807\u7b7e\uff0c\u8ba9KOL\u7528\u4f60\u8fd9\u4e2a\u6807\u7b7e\uff0c\u7a7f\u7740\u4f60\u4eec\u7684\u8863\u670d\uff0c\u62cd\u6444\u4efb\u4f55\u53ef\u4ee5\u5ba3\u4f20\u4f60\u4eec\u7684\u8863\u670d\u7684\u89c6\u9891\u3002<\/p>\n

5.\u54c1\u724c\u7684TikTok\u8d34\u7eb8<\/p>\n

\u521b\u5efa\u54c1\u724c\u7684TikTok\u8d34\u7eb8\u662f\u54c1\u724c\u5438\u5f15\u7528\u6237\u53c2\u4e0e\u5176\u5185\u5bb9\u7684\u53e6\u4e00\u79cd\u65b9\u6cd5\u3002NFL\u5df2\u7ecf\u53d1\u5e03\u4e86\u64ad\u653e\u5668AR\u8d34\u7eb8\uff0c\u7528\u6237\u53ef\u4ee5\u5728\u89c6\u9891\u521b\u5efa\u5de5\u5177\u7684\u201c\u6a44\u6984\u7403\u201d\u6548\u679c\u6587\u4ef6\u5939\u4e2d\u627e\u5230\u5b83\u4eec\u3002\u8fd9\u79cd\u65b9\u6cd5\u4e3a\u54c1\u724c\u63d0\u4f9b\u4e86\u66f4\u5177\u4ea4\u4e92\u6027\u7684\u4f53\u9a8c\uff0c\u6bd4\u4f20\u7edf\u98ce\u683c\u7684\u5e7f\u544a\u66f4\u5177\u5e72\u6270\u6027\u3002<\/p>\n

\u5176\u4ed6\u6295\u653e\u6ce8\u610f\u4e8b\u9879<\/strong><\/p>\n

1\u3001\u505a\u597d\u5e02\u573a\u8c03\u7814\uff0c\u4e86\u89e3\u5176\u4ea7\u54c1\u5728\u54ea\u4e2a\u7528\u6237\u7fa4\u4f53\uff0c\u54ea\u4e2a\u65f6\u95f4\u6bb5\u6295\u653e\u7684\u6570\u636e\u6700\u597d(\u53ef\u5728\u540e\u53f0\u4e0b\u8f7d\u8be6\u7ec6\u7684\u62a5\u544a)\uff0c\u518d\u6765\u8fdb\u884c\u4e00\u4e2a\u5e7f\u544a\u7684\u6295\u653e\u3002\u4e00\u822c\u6765\u8bf4\uff0c\u5468\u672b\u7684\u6d41\u91cf\u6700\u9ad8\uff0c\u56e0\u6b64\u53ef\u4ee5\u9009\u62e9\u5728\u5468\u672b\u8fdb\u884c\u5e7f\u544a\u7684\u4e00\u4e2a\u6295\u653e\u5de5\u4f5c\u3002<\/p>\n

2\u3001\u56e0\u5730\u5236\u5b9c\uff0c\u4e86\u89e3\u5404\u5730\u533a\u7684\u70ed\u9500\u4ea7\u4e1a\u3002\u5bf9\u4e8e\u4e0d\u540c\u7684\u5730\u533a\uff0c\u4ea7\u54c1\u6295\u653e\u7684\u6548\u679c\u4e5f\u4e0d\u540c\u3002\u4f8b\u5982\u4e2d\u4e1c\u5e02\u573a\u4ee5\u504f\u7537\u6027\u4ea7\u54c1\u4e3a\u4e3b\uff0c\u800c\u4e1c\u5357\u4e9a\u5730\u533a\u5219\u9002\u5408\u7f8e\u5986\u4ea7\u54c1\uff0c\u5370\u5ea6\u3001\u975e\u6d32\u7b49\u5730\u533a\u53ef\u4ee5\u6295\u653e\u53e3\u7f69\u548c\u670d\u9970\u7c7b\u4ea7\u54c1\u3002<\/p>\n

3\u3001\u9009\u54c1\u5f88\u91cd\u8981\u3002\u76ee\u524d\u6765\u770b\uff0cTikTok\u9002\u540810-30\u7f8e\u91d1\u4e3a\u4e3b\u7684\u5c0f\u5546\u54c1\uff0c\u4ee5\u91cf\u53d6\u80dc\u3002<\/p>\n

tiktok\u4e3b\u6253\u662f\u5e74\u8f7b\u793e\u4ea4\uff0c\u662f\u4e00\u4e2a\u975e\u5e38\u6709\u751f\u547d\u91cc\u53d1\u5c55\u5f88\u8fc5\u901f\u7684\u5e73\u53f0\uff0c\u5f88\u591a\u5ba2\u6237\u90fd\u975e\u5e38\u6709\u81ea\u5df1\u7684\u60f3\u6cd5\uff0c\u600e\u4e48\u6837\u8ba9\u4ea7\u54c1\u66dd\u5149\u91cf\u5927\uff0c\u8fd9\u662f\u73a9tiktok\u9700\u8981\u77e5\u9053\u7684\u5185\u5bb9\uff0c\u4e5f\u53ef\u4ee5\u5feb\u901f\u6253\u5f00\u6d77\u5916\u5e02\u573a\u7684\u65b9\u5f0f\u4e4b\u4e00\uff0ctiktok\u662f\u4e00\u4e2a\u975e\u5e38\u4e0d\u9519\u7684\u5e73\u53f0\uff0c\u77e5\u9053\u8de8\u5883\u7535\u5546\u5356\u5bb6\u53bb\u6295\u653e\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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