{"id":16826,"date":"2022-09-27T14:28:28","date_gmt":"2022-09-27T06:28:28","guid":{"rendered":"https:\/\/www.073980.com\/?p=16826"},"modified":"2022-09-27T15:04:33","modified_gmt":"2022-09-27T07:04:33","slug":"tiktok%e5%b9%bf%e5%91%8a%e6%9c%89%e5%87%a0%e7%a7%8d%e5%b1%95%e7%8e%b0%e5%bd%a2%e5%bc%8f%ef%bc%9ftiktok%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e6%8a%80%e5%b7%a7%e5%b9%b2%e8%b4%a7%ef%bc%88%e5%bb%ba","status":"publish","type":"post","link":"https:\/\/www.073980.com\/16826.htm","title":{"rendered":"TikTok\u5e7f\u544a\u6709\u51e0\u79cd\u5c55\u73b0\u5f62\u5f0f\uff1ftiktok\u5e7f\u544a\u6295\u653e\u6280\u5de7\u5e72\u8d27\uff08\u5efa\u8bae\u5927\u5bb6\u6536\u85cf\uff09"},"content":{"rendered":"

\u76ee\u524dtiktok\u662f\u975e\u5e38\u53d7\u6b22\u8fce\u7684\uff0c\u5f88\u591a\u5546\u5bb6\u90fd\u5f00\u59cb\u5728\u5e73\u53f0\u4e0a\u505a\u8425\u9500\uff0c\u5f53\u7136\u79bb\u4e0d\u5f00\u6295\u653e\uff0ctiktok\u5e7f\u544a\u6295\u653e\u7684\u65b9\u5f0f\u6709\u5f88\u591a\uff0c\u6bcf\u4e2a\u4eba\u9009\u62e9\u7684\u90fd\u662f\u4e0d\u4e00\u6837\u7684\uff0c\u6bcf\u4e2a\u65b9\u5f0f\u6295\u653e\u7684\u6548\u679c\u81ea\u7136\u4e5f\u662f\u4e0d\u540c\u7684\u3002\u90a3\u4e48TikTok\u5e7f\u544a\u6709\u51e0\u79cd\u5c55\u73b0\u5f62\u5f0f?tiktok\u5e7f\u544a\u6295\u653e\u6280\u5de7\u8be6\u7ec6\u4ecb\u7ecd\u7ed9\u5927\u5bb6\uff0c\u4e00\u8d77\u6765\u770b\u4e00\u4e0b\u5427\u3002<\/p>\n

\"647bbfaf46f383327aed6f2ea09708f6\"<\/p>\n

TikTok \u5e7f\u544a\u6709\u54ea\u4e9b\u9009\u62e9?<\/strong><\/p>\n

1\u3001Brand Takeover \u5f00\u5c4f\u5e7f\u544a<\/p>\n

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\u4f18\u52bf\uff1a<\/p>\n

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2\u3001TopView \u8d85\u7ea7\u9996\u4f4d<\/p>\n

\u6296\u97f3\u72ec\u521b\u7684\u89c6\u9891\u5e7f\u544a\u683c\u5f0f(5-60\u79d2)\uff0c\u66f4\u5f15\u4eba\u6ce8\u76ee\u548c\u66f4\u5438\u5f15\u4eba\uff0c\u5e76\u4e14\u66f4\u52a0\u6709\u6548\uff0c\u6296\u97f3\u5b98\u65b9\u8868\u793a\u9488\u5bf9\u6d88\u8d39\u54c1\u4ea7\u4e1a(CPG)\uff0c\u6b64\u5e7f\u544a\u53ef\u4ee5\u63d0\u9ad867%\u7684\u9500\u552e\u7387\u3002<\/p>\n

\u4f18\u52bf\uff1a<\/p>\n

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3\u3001In-feedads \u4fe1\u606f\u6d41\u5e7f\u544a<\/p>\n

\u653e\u5728 ForYou Page\u7684\u5e7f\u544a\uff0c\u53ef\u4ee5\u901a\u8fc7 TikTok\u5e7f\u544a\u7ba1\u7406\u754c\u9762\u81ea\u5df1\u5236\u4f5c\u5185\u5bb9\u3002<\/p>\n

\u53ef\u5206\u4e3a\uff1a<\/p>\n

\u8d26\u6237 Account : \u63a8\u52a8\u7528\u6237\u4e0e\u60a8\u7684\u4f01\u4e1a\u8d26\u6237\u4e92\u52a8\u3002<\/p>\n

\u5f15\u6d41 Diversion: \u63d0\u4f9b\u591a\u4e2a\u53ef\u70b9\u51fb\u5143\u7d20\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/p>\n

\u4f18\u52bf\uff1a<\/p>\n

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4\u3001Branded Hashtag Challenge \u54c1\u724c\u6807\u7b7e\u6311\u6218\u8d5b<\/p>\n

\u53ef\u4ee5\u5f15\u8d77\u66f4\u591a\u4eba\u7684\u6311\u6218(\u4e3a\u671f3-6\u5929)\uff0c\u6296\u97f3\u5b98\u65b9\u8868\u793a\u5bf9\u6d88\u8d39\u54c1\u4ea7\u4e1a(CPG) \u53ef\u4ee5\u5e26\u6765\u4e24\u500d\u7684\u4e92\u52a8\u7387\uff0c\u8d85\u8fc7\u4e00\u534a\u7684\u54c1\u724c\u4f7f\u7528\u6b64\u5e7f\u544aROAS\u8d85\u8fc75\u7f8e\u5143\u3002<\/p>\n

\u4f18\u52bf\uff1a<\/p>\n

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\u4e3a\u4ec0\u4e48\u8981\u9009\u62e9\u5728TikTok\u5e73\u53f0\u6295\u653e\u5e7f\u544a?<\/strong><\/p>\n

1\u3001\u9996\u5148\u5c31\u662f\u4eba\u7fa4\u4f18\u52bf\uff0cTikTok\u5728\u56fd\u5916\u7684\u7528\u6237\u8fd8\u662f\u4f17\u591a\u7684\uff0c\u5e76\u4e14\u5e7f\u6cdb\u5206\u5e03\u5728\u4e0d\u540c\u7684\u56fd\u5bb6\uff0c\u80fd\u591f\u4e3a\u8f6c\u5316\u5e26\u6765\u4e30\u5bcc\u7684\u6d41\u91cf\uff0c\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u6839\u636e\u4ea7\u54c1\u7279\u70b9\u4ee5\u53ca\u53d7\u4f17\u5bf9\u7528\u6237\u8fdb\u884c\u7b5b\u9009;<\/p>\n

2\u3001\u5176\u4f59\u5c31\u662f\u6709\u5173\u4e8eTikTok\u5e73\u53f0\u7684\u4f18\u52bf\u3002<\/p>\n

a\u3001\u5728TikTok\uff0c\u6709cpc\u3001cpm\u4ee5\u53caocpc\u591a\u79cd\u7ade\u4ef7\u6a21\u5f0f\u53ef\u4ee5\u9009\u62e9\uff0c\u901a\u8fc7\u667a\u80fd\u4f18\u5316\u51fa\u4ef7\u7684\u65b9\u5f0f\u80fd\u591f\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u63d0\u9ad8\u5e7f\u544a\u6295\u653e\u7684\u6027\u4ef7\u6bd4\uff0c\u4ece\u800c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u6709\u6548\u8282\u7701\u6210\u672c;<\/p>\n

b\u3001\u53e6\u5916\uff0c\u5e73\u53f0\u8fd8\u62e5\u6709\u591a\u6837\u5316\u7684\u5e7f\u544a\u521b\u610f\u6a21\u677f\u3001\u514d\u8d39\u7684\u97f3\u4e50\u5e93\u7b49\uff0c\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u4fbf\u6377\u7684\u5e7f\u544a\u521b\u5efa\u65b9\u5f0f\uff0c\u8fd8\u53ef\u4ee5\u5bf9\u5e7f\u544a\u6587\u6848\u8fdb\u884c\u4f18\u5316\u7b49\u7b49\uff0c\u63d0\u4f9b\u5e7f\u544a\u6295\u653e\u7684\u6548\u7387\u3002<\/p>\n

TikTok\u5e7f\u544a\u5982\u4f55\u4f18\u5316?<\/strong><\/p>\n

1. \u76ee\u6807\u53d7\u4f17\uff1a\u901a\u8fc7TikTok\uff0c\u4f60\u53ef\u4ee5\u7cbe\u51c6\u5730\u627e\u5230\u5e7f\u544a\u7684\u53d7\u4f17\u7fa4\u4f53\u3002\u8fd9\u4e9b\u53d7\u4f17\u53ef\u4ee5\u9488\u5bf9\u591a\u4e2a\u7ef4\u5ea6\uff0c\u5305\u62ec\u6027\u522b\u3001\u5e74\u9f84\u3001\u5174\u8da3\u3001\u5730\u7406\u4f4d\u7f6e\u7b49\u3002\u5982\u679c\u8bf4\u624b\u52a8\u5b9a\u4f4d\u76ee\u6807\u53d7\u4f17\u5bf9\u4f60\u6765\u8bf4\u5f88\u56f0\u96be\uff0c\u5e76\u4e14\u9700\u8981\u82b1\u8d39\u65f6\u95f4\u8fdb\u884c\u6d4b\u8bd5\uff0c\u4f60\u53ef\u4ee5\u5c1d\u8bd5\u5438\u5f15\u5e7f\u6cdb\u7684\u53d7\u4f17\u5e76\u8ba9TikTok\u7684\u667a\u80fd\u7cfb\u7edf\u627e\u5230\u5bf9\u4f60\u7684\u4ea7\u54c1\u611f\u5174\u8da3\u7684\u53d7\u4f17\u3002<\/p>\n

\u4f18\u5316\u5b9a\u4f4d\u7684\u53e6\u4e00\u79cd\u65b9\u6cd5\u662f\u4e3a\u4f60\u7684\u9ad8\u4ef7\u503c\u5ba2\u6237\u521b\u5efa\u7c7b\u4f3c\u53d7\u4f17\u3002\u8fd9\u610f\u5473\u7740TikTok\u5c06\u67e5\u627e\u4e0e\u4f60\u7684\u5f53\u524d\u5ba2\u6237\u5177\u6709\u76f8\u4f3c\u60c5\u51b5\u7684\u53d7\u4f17\uff0c\u4ece\u800c\u589e\u52a0\u4e86\u53d7\u4f17\u4e0e\u4f60\u7684\u5e7f\u544a\u4e92\u52a8\u6216\u8f6c\u5316\u7684\u673a\u4f1a\u3002<\/p>\n

2. \u5e10\u6237\u7ed3\u6784\uff1a\u6709\u65f6\uff0c\u5728\u4e3a\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\u5b9a\u4f4d\u591a\u4e2a\u53d7\u4f17\u7fa4\u4f53\u65f6\uff0c\u5f88\u5bb9\u6613\u6700\u7ec8\u4f7f\u7528\u91cd\u53e0\u7684\u76ee\u6807\u53d7\u4f17\u7fa4\u4f53\u6761\u4ef6\u3002\u8fd9\u610f\u5473\u7740\u4f60\u53ef\u80fd\u4f1a\u5411\u4e0e\u4f60\u7684\u5e7f\u544a\u7cfb\u5217\u65e0\u5173\u6216\u4e0d\u611f\u5174\u8da3\u7684\u89c2\u4f17\u591a\u6b21\u5c55\u793a\u5e7f\u544a\u3002\u56e0\u6b64\u4f60\u9700\u8981\u5408\u5e76\u90a3\u4e9b\u5f7c\u6b64\u91cd\u53e0\u4e14\u4ef7\u503c\u76f8\u4f3c\u7684\u53d7\u4f17\u3002<\/p>\n

3. \u4f18\u5316\u4e8b\u4ef6\uff1a\u54c1\u724c\u5e7f\u544a\u4e3b\u5e94\u6839\u636e\u5e7f\u544a\u76ee\u6807\u4f18\u5316\u5176\u5e7f\u544a\u7cfb\u5217\u7684\u8986\u76d6\u7387\u6216\u89c6\u9891\u89c2\u770b\u6b21\u6570\uff0c\u800c\u6548\u679c\u5e7f\u544a\u4e3b\u5219\u5e94\u8c03\u6574\u5176\u7b56\u7565\u4f7f\u6bcf\u5468\u81f3\u5c11\u5e26\u676550\u6b21\u8f6c\u5316\u3002\u4e00\u65e6\u8fbe\u5230\u4e86\u8fd9\u4e2a\u91cc\u7a0b\u7891\uff0c\u5c31\u53ef\u4ee5\u91cd\u65b0\u8bc4\u4f30\u5e76\u5236\u5b9a\u66f4\u9ad8\u76ee\u6807\uff0c\u53ef\u4ee5\u501f\u52a9Tikadpro\u6765\u6267\u884c\uff0c\u5b83\u80fd\u591f\u5236\u5b9a\u4e0d\u540c\u7684\u5e7f\u544a\u7b56\u7565\uff0c\u5bf9\u4e0d\u540c\u7684\u5e7f\u544a\u4e3b\u4e0d\u540c\u7684\u5e7f\u544a\u8fd0\u884c\u4e0d\u540c\u7684\u76d1\u63a7\u7b56\u7565\uff0c\u5e2e\u52a9\u4f60\u7684\u76ef\u76d8\u7b56\u7565\u66f4\u52a0\u8d34\u5408\u4f60\u7684\u60f3\u6cd5\u3002<\/p>\n

4. \u521b\u610f\u7d20\u6750\uff1a\u5728\u50cfTikTok\u8fd9\u6837\u84ec\u52c3\u53d1\u5c55\u7684\u5e73\u53f0\u4e0a\uff0c\u521b\u610f\u662f\u4f60\u6700\u597d\u7684\u4f19\u4f34\u3002\u5236\u4f5c\u5e7f\u544a\u7cfb\u5217\u65f6\uff0c\u8bf7\u786e\u4fdd\u4e3a\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u5efa\u7acb\u5305\u542b\u4e94\u5230\u516d\u4e2a\u4e0d\u540c\u5e7f\u544a\u7d20\u6750\u7684\u672c\u5730\u8d44\u6e90\u3002\u901a\u8fc7\u6295\u653e\u591a\u4e2a\u5e7f\u544a\u7d20\u6750\uff0c\u53ef\u4ee5\u4f7f\u4f60\u7684\u5e7f\u544a\u7cfb\u5217\u4fdd\u6301\u66f4\u65b0\uff0c\u9632\u6b62\u53d7\u4f17\u611f\u5230\u538c\u70e6\u3002<\/p>\n

5. \u51fa\u4ef7\u548c\u9884\u7b97\uff1a\u5982\u679c\u4f60\u5e0c\u671b\u83b7\u5f97\u8f6c\u5316\u6b21\u6570\uff0c\u5219\u5e94\u5c06\u65e5\u5e38\u9884\u7b97\u5b9a\u4e3a\u6bcf\u546850\u6b21\u8f6c\u5316\u5de6\u53f3\u3002\u4f5c\u4e3a\u57fa\u51c6\uff0c\u8d77\u521d\u4f60\u53ef\u4ee5\u5c06\u5e7f\u544a\u7cfb\u5217\u7684\u5178\u578b\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528(CPA)\u8bbe\u7f6e\u4e3a1.2\u500d-1.5\u500d\uff0c\u5e76\u4ece\u8fd9\u91cc\u4f18\u5316\u51fa\u4ef7\u3002\u8003\u8651\u6d4b\u8bd5\u6807\u51c6\u51fa\u4ef7\u4e0e\u6700\u9ad8\u8f6c\u5316\u51fa\u4ef7\u7684\u6bd4\u3002\u5f53\u7136\uff0c\u5982\u679c\u89c9\u5f97\u770b\u8d77\u6765\u5f88\u6df1\u5965\u96be\u89e3\uff0c\u90a3\u5efa\u8bae\u4f60\u4f7f\u7528Tikadpro\u6570\u636e\u81ea\u52a8\u5316\u5e7f\u544a\u4f18\u5316\u5e73\u53f0\uff0c \u901a\u8fc7Tikadpro\u80fd\u591f\u53ca\u65f6\u4e14\u6709\u6548\u7684\u5bf9\u5e7f\u544a\u8fdb\u884c\u9884\u7b97\u589e\u52a0\uff0c\u5e7f\u544a\u6682\u505c\uff0c\u5e7f\u544a\u590d\u5236\u7b49\u884c\u4e3a\uff0c\u8ba9\u597d\u7684\u5e7f\u544a\u4fdd\u6301\u72b6\u6001\uff0c\u8ba9\u4e0d\u597d\u7684\u5e7f\u544a\u53ca\u65f6\u6b62\u635f\u3002<\/p>\n

tiktok\u5e7f\u544a\u6295\u653e\u8d77\u91cf\u8981\u6ce8\u610f\u4ec0\u4e48<\/strong><\/p>\n

1.\u5f53\u6211\u4eec\u7684TikTok\u5e7f\u544a\u5728\u65e5\u672c\u5730\u533a\u6295\u653e\u65f6\uff0c\u5e7f\u544a\u89c6\u9891\u5185\u5bb9\u5fc5\u987b\u9075\u5b88\u65e5\u672c\u7248\u6743\u6cd5\uff0c\u65e5\u672c\u5baa\u6cd5\uff0c\u5404\u79cd\u5e7f\u544a\u89c4\u5b9a\u7b49\u5404\u79cd\u5728\u65e5\u672c\u9002\u7528\u7684\u6cd5\u5f8b\u53ca\u89c4\u5b9a\u3002\u5982\u679c\u5e7f\u544a\u662f\u9488\u5bf9\u5370\u5ea6\u3001\u53f0\u6e7e\u7b49\u5730\u533a\u7684\u5e7f\u544a\u6295\u653e\u4e5f\u9700\u8981\u9075\u5b88\u5f53\u5730\u7684\u6cd5\u5f8b\u89c4\u5b9a\u3002\u5e76\u4e14\u6211\u4eec\u7684\u5e7f\u544a\u6295\u653e\u65f6\u8fd8\u5e94\u8be5\u9075\u5b88\u672c\u516c\u53f8(\u8fd9\u91cc\u7684\u672c\u516c\u53f8\u662f\u6307\u5b57\u8282\u8df3\u52a8)\u5236\u5b9a\u7684\u5e7f\u544a\u6295\u653e\u653f\u7b56\u3002<\/p>\n

2.TikTok\u5e7f\u544a\u89c6\u9891\u5185\u5bb9\u4e0d\u5f97\u4f7f\u7528\u8bef\u5bfc\u6d88\u8d39\u8005\u7684\u4fe1\u606f\uff0c\u4e0d\u5f97\u4f7f\u7528\u4e0d\u5b9e\u8868\u8fbe\u3002\u5e7f\u544a\u7684\u5ba3\u4f20\u5185\u5bb9\u6216\u94fe\u63a5\u7684\u8bb0\u8f7d\u90fd\u5fc5\u987b\u662f\u6709\u6839\u636e\uff0c\u5e76\u4e14\u6b63\u786e\u7684\u89c6\u9891\u5185\u5bb9;<\/p>\n

3.TikTok\u5f88\u91cd\u89c6\u7528\u6237\u4f53\u9a8c\uff0c\u6240\u4ee5\u6211\u4eec\u5e7f\u544a\u89c6\u9891\u5185\u5bb9\u5c31\u9700\u8981\u5f88\u91cd\u89c6\u7528\u6237\u7684\u5e7f\u544a\u4f53\u9a8c\uff0c\u6211\u4eec\u5728\u5e7f\u544a\u6295\u653e\u4e2d\uff0c\u8fd8\u9700\u8981\u4fdd\u8bc1\u5e7f\u544a\/\u94fe\u63a5\u662f\u5426\u7b26\u5408\u6b63\u786e\u7684\u4ef7\u503c\u89c2\uff0c\u5e76\u4e14\u8fd8\u9700\u8981\u5bf9TikTok\u5e7f\u544a\u7684\u63a8\u5e7f\u4ea7\u54c1\u8c03\u6027\u8fdb\u884c\u5ba1\u67e5!<\/p>\n

\u4ee5\u4e0a\u5c31\u662fTikTok\u5e7f\u544a\u6709\u51e0\u79cd\u5c55\u73b0\u5f62\u5f0f\u7684\u76f8\u5173\u5185\u5bb9\uff0c\u5982\u679c\u60f3\u5728Tiktok\u4e0a\u6709\u66f4\u597d\u7684\u53d1\u5c55\uff0c\u5c31\u9700\u8981\u638c\u63e1\u5e73\u53f0\u6295\u653e\u7684\u76f8\u5173\u89c4\u5219\uff0c\u8fd9\u6837\u5bf9\u81ea\u5df1\u4e4b\u540e\u8fd0\u8425\u8d26\u53f7\u4f1a\u66f4\u52a0\u6e05\u695a\uff0c\u4ee5\u4e0a\u7684\u6295\u653e\u65b9\u5f0f\u6709\u6ca1\u6709\u4f60\u559c\u6b22\u7684\u5462?\u6bcf\u79cd\u6295\u653e\u90fd\u4f1a\u6709\u4e00\u5b9a\u7684\u4f18\u52bf\uff0c\u6839\u636e\u5927\u5bb6\u9700\u6c42\u8fdb\u884c\u9009\u62e9\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u76ee\u524dtiktok\u662f\u975e\u5e38\u53d7\u6b22\u8fce\u7684\uff0c\u5f88\u591a\u5546\u5bb6\u90fd\u5f00\u59cb\u5728\u5e73\u53f0\u4e0a\u505a\u8425\u9500\uff0c\u5f53\u7136\u79bb\u4e0d\u5f00\u6295\u653e\uff0ctiktok\u5e7f\u544a\u6295\u653e\u7684\u65b9\u5f0f\u6709\u5f88\u591a\uff0c\u6bcf\u4e2a\u4eba\u9009\u62e9\u7684\u90fd\u662f\u4e0d\u4e00\u6837\u7684\uff0c\u6bcf\u4e2a\u65b9\u5f0f\u6295\u653e\u7684\u6548\u679c\u81ea\u7136\u4e5f\u662f\u4e0d\u540c\u7684\u3002\u90a3\u4e48TikTok\u5e7f\u544a\u6709\u51e0\u79cd\u5c55\u73b0\u5f62\u5f0f?tiktok\u5e7f\u544a\u6295\u653e\u6280\u5de7\u8be6\u7ec6\u4ecb\u7ecd…<\/p>\n","protected":false},"author":63,"featured_media":16827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4911],"tags":[2689],"topic":[],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/16826"}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=16826"}],"version-history":[{"count":0,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/16826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media\/16827"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=16826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=16826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=16826"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=16826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}