{"id":17278,"date":"2022-10-15T09:34:52","date_gmt":"2022-10-15T01:34:52","guid":{"rendered":"https:\/\/www.073980.com\/?p=17278"},"modified":"2022-10-11T09:45:46","modified_gmt":"2022-10-11T01:45:46","slug":"tiktok%e7%9c%9f%e7%9a%84%e5%be%88%e5%bc%80%e6%94%be%e5%90%97%ef%bc%8ctiktok%e5%92%8c%e6%8a%96%e9%9f%b3%e5%b0%ba%e5%ba%a6%e5%8c%ba%e5%88%ab","status":"publish","type":"post","link":"https:\/\/www.073980.com\/17278.htm","title":{"rendered":"tiktok\u771f\u7684\u5f88\u5f00\u653e\u5417\uff0ctiktok\u548c\u6296\u97f3\u5c3a\u5ea6\u533a\u522b"},"content":{"rendered":"

tiktok\u662f\u5927\u5bb6\u5e94\u8be5\u4e0d\u4f1a\u964c\u751f\u7684\u77ed\u89c6\u9891\u5e73\u53f0\u5427\uff0c\u662f\u76ee\u524d\u5168\u7403\u6700\u5927\u4e5f\u662f\u6700\u706b\u7206\u7684\u793e\u4ea4\u5e73\u53f0\u4e86\u3002\u5f53\u7136\u80af\u5b9a\u662f\u6839\u636e\u89c6\u9891\u5185\u5bb9\u548c\u7c7b\u578b\uff0c\u624d\u51b3\u5b9a\u53ef\u4ee5\u5438\u5f15\u591a\u5c11\u7528\u6237\u3002\u5927\u5bb6\u90fd\u8bf4tiktok\u7684\u5c3a\u5ea6\u6bd4\u8f83\u5927\uff0c\u90a3\u4e48\u771f\u7684\u662f\u8fd9\u6837\u7684\u5417\uff0c\u548c\u6296\u97f3\u6709\u4ec0\u4e48\u533a\u522b\u5417?\"\"<\/p>\n

tiktok\u771f\u7684\u5f88\u5f00\u653e\u5417<\/strong><\/p>\n

tiktok\u8de8\u5883\u7535\u5546\u54ea\u4e2a\u5e02\u573a\u6700\u65b0\u5f00\u653e<\/p>\n

TikTok Shop\u5b98\u65b9\u516c\u4f17\u53f7\u201cTikTok\u7535\u5546\u8425\u9500\u89c2\u5bdf\u201d\u53d1\u5e03\u6d88\u606f\u79f0\uff0c2022\u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff0cTikTok\u7535\u5546\u8de8\u5883\u4e1a\u52a1\u5c06\u5f00\u653e\u8d8a\u5357\u3001\u9a6c\u6765\u897f\u4e9a\u3001\u6cf0\u56fd\u4e1c\u5357\u4e9a\u65b0\u5e02\u573a\u3002\u6d88\u606f\u663e\u793a\uff0c\u5df2\u5165\u9a7b\u7684\u82f1\u56fd\u8de8\u5883\u5546\u5bb6\u65e0\u9700\u518d\u6b21\u5165\u9a7b\uff0c\u5f85\u65b0\u5e02\u573a\u5f00\u653e\u540e\uff0c\u53ef\u76f4\u63a5\u5728\u540e\u53f0\u5347\u7ea7\u8d26\u53f7\uff0c\u6210\u4e3a\u8de8\u56fd\u5e97\u94fa\uff0c\u5f00\u542f\u65b0\u5e02\u573a\u4e1a\u52a1\u3002<\/p>\n

TikTok\u9009\u62e9\u5728\u4e1c\u5357\u4e9a\u5f00\u653e\u65b0\u5e02\u573a\u7684\u539f\u56e0<\/strong><\/p>\n

1\u3001\u5728\u65b0\u7684\u7f51\u7edc\u5e02\u573a\u4e0a\uff0c\u4e1c\u5357\u4e9a\u662fTikTok\u7535\u5546\u6700\u5148\u53d1\u529b\u7684\u5730\u533a\u3002TikTok\u4e1c\u5357\u4e9a\u7535\u5b50\u5546\u52a1\u7684\u603b\u90e8\u548c\u8fd0\u8425\u4e3b\u4f53\u4f4d\u4e8e\u65b0\u52a0\u5761\uff0c\u53bb\u5e74\u89e3\u51b3\u4e86\u5e73\u53f0\u653f\u7b56\u548c\u5408\u89c4\u95ee\u9898\uff0c\u5411\u5370\u5ea6\u5c3c\u897f\u4e9a\u5c55\u793a\u4e86\u76f4\u64ad\u7535\u5546\u3002<\/p>\n

2\u3001\u5370\u5ea6\u5c3c\u897f\u4e9a\u662f\u4e1c\u5357\u4e9a\u4eba\u53e3\u6700\u591a\u7684\u56fd\u5bb6\uff0cTikTok\u5c06\u7535\u5546\u4e1c\u5357\u4e9a\u7684\u7b2c\u4e00\u7ad9\u653e\u5728\u5370\u5c3c\u4e5f\u5f88\u6709\u9053\u7406\u3002\u5370\u5ea6\u5c3c\u897f\u4e9a\u5c0f\u5e97\u95ed\u73af\u5185\u7684\u8f6c\u6362\u6210\u679c\u6b63\u5728\u9010\u6b65\u63d0\u9ad8\uff0c\u53bb\u5e74\u53cc\u5341\u4e00\u548c\u53cc\u5341\u4e8c\u6d3b\u52a8\u671f\u95f4\uff0c\u6709GMV\u8fbe\u5230\u767e\u4e07\u7f8e\u5143\u6c34\u5e73\u7684\u5e97\u94fa\u3002<\/p>\n

tiktok\u548c\u6296\u97f3\u5c3a\u5ea6\u6700\u5927\u7684\u533a\u522b<\/strong><\/p>\n

(\u4e00)\u89c6\u9891\u5185\u5bb9\u65f6\u957f\u4e0d\u540c<\/p>\n

TK\u6574\u4e2a\u7684\u5185\u5bb9\u65f6\u957f\uff0c\u4e3b\u8981\u96c6\u4e2d\u572815\u79d2\u3002\u529f\u80fd\u8bbe\u7f6e\u4e0a\u9762\u5b83\u53ea\u9650\u5236\u57283\u5206\u949f\u4ee5\u5185\u3002<\/p>\n

\u50cf\u6211\u4eec\u56fd\u5185\u7684\u6296\u97f3\uff0c\u5b83\u7684\u65f6\u957f\u8bbe\u7f6e\u4f1a\u6bd4\u8f83\u957f\uff0c\u6700\u957f\u53ef\u4ee5\u523015\u5206\u949f\uff0cTK\u5728\u8fd9\u70b9\u4e0a\u50cf\u4e4b\u524d\u7684\u6296\u97f3\u3002<\/p>\n

(\u4e8c)\u4e3b\u9875\u529f\u80fd\u4e0d\u540c<\/p>\n

\u8fd9\u4e00\u70b9\u548c\u56fd\u5185\u7684\u6296\u97f3\u6709\u5f88\u5927\u7684\u533a\u522b\u3002\u5728TK\u4e0a\u9762\u4f60\u53ef\u4ee5\u4efb\u610f\u7559facebook\u3001youtube\u7b49\u7b49\u4fe1\u606f\uff0cTK\u4e0d\u9650\u5236\u4f60\u628a\u6d41\u91cf\u5bfc\u5230\u5176\u4ed6\u5e73\u53f0\u7684\u3002\u4f46\u662f\u5728\u56fd\u5185\u6296\u97f3\u4e0a\u9762\uff0c\u6211\u4eec\u77e5\u9053\u5b83\u662f\u5f88\u96be\u7684\u3002\u9700\u8981\u505a\u4e00\u4e9b\u8c61\u5f62\u7684\u7b26\u53f7\u3001\u6697\u53f7\uff0c\u800c\u4e14\u6211\u4eec\u4e5f\u77e5\u9053\uff0c\u5f04\u4e0d\u597d\u5c31\u662f\u5c01\u53f7\u3002\u8bb2\u5230\u5f15\u6d41\u7684\u8bdd\uff0cTK\u5176\u5b9e\u8fd8\u6709\u4e00\u70b9\u4e0d\u540c\uff0c\u5c31\u662fTK\u5b83\u4e0d\u5141\u8bb8\u804a\u5929\uff0c\u9ed8\u8ba4\u7684\u8bdd\u662f\u9700\u8981\u4e92\u76f8\u5173\u6ce8\uff0c\u624d\u53ef\u4ee5\u804a\u5929\u3002<\/p>\n

(\u4e09)TK\u65e0\u6a71\u7a97\u529f\u80fd\u3001\u65e0\u89c6\u9891\u8d2d\u7269\u8f66\u529f\u80fd<\/p>\n

\u76ee\u524d\u53ea\u6709\u82f1\u56fd\u548c\u5370\u5c3c\u3001\u8d8a\u5357\u3001\u6cf0\u56fd\u3001\u9a6c\u6765\u897f\u4e9a\u4e94\u4e2a\u56fd\u5bb6\u5f00\u901a\u4e86TK Shop\u5c0f\u5e97\uff0c\u73b0\u5728\u53c8\u63a8\u51fa\u4e86\u82f1\u7f8e\u878d\u5408\u8f66\u3002\u4e00\u5171\u6709150\u591a\u4e2a\u56fd\u5bb6\u7684\u7528\u6237\u4e0b\u8f7d\u4e86TK\uff0c\u5176\u4ed6\u56fd\u5bb6\u7684\u7528\u6237\u662f\u4e0d\u80fd\u5f00\u901aTK shop\u7684\u3002<\/p>\n

(\u56db)TK\u81ea\u5e26\u6570\u636e\u5206\u6790<\/p>\n

TK\u5b83\u672c\u8eab\u662f\u81ea\u5e26\u6570\u636e\u5206\u6790\u7684\uff0c\u5305\u62ec\u4f60\u7684\u8d26\u53f7\u5206\u6790\uff0c\u5305\u62ec\u4f5c\u54c1\u5206\u6790\u3002\u8d26\u53f7\u7ba1\u7406\u7684\u6700\u4e0b\u9762\uff0c\u4f60\u53ef\u4ee5\u628a\u5e10\u53f7\u5347\u7ea7\u6210pro\u8d26\u6237\uff0c\u7136\u540e\u4f60\u5c31\u770b\u5230\u8d26\u53f7\u672c\u8eab\u7684\u4e00\u4e9b\u6570\u636e\u4e86\u3002<\/p>\n

(\u4e94)TK\u76f4\u64ad\u65e0\u8d2d\u7269\u8f66<\/p>\n

TK\u76f4\u64ad\u8d2d\u7269\u8f66\u76ee\u524d\u53ea\u6709\u82f1\u56fd\uff0c\u5370\u5c3c\u5c0f\u5e97\u5f00\u901a\u4e86\uff0c\u76f4\u64ad\u7684\u65f6\u5019\u8fd8\u53ef\u4ee5\u6302\u72ec\u7acb\u7ad9\u94fe\u63a5(\u636e\u540c\u884c\u5185\u90e8\u6d88\u606f\uff1a\u7f8e\u56fd\u597d\u50cf\u5728\u5185\u6d4b\u9636\u6bb5)\u3002<\/p>\n

\u4f46\u662f\u76ee\u524dTK\u6574\u4e2a\u76f4\u64ad\u7684\u4e1a\u6001\uff0c\u548c\u4e4b\u524d\u6211\u4eec\u56fd\u5185\u4e24\u4e09\u5e74\u524d\u7684\u76f4\u64ad\u5f88\u50cf\uff0c\u90fd\u662f\u5f88\u7b80\u5355\u7684\u8df3\u821e\u3001\u5531\u6b4c\uff0c\u95f2\u804a\u3002<\/p>\n

\u901a\u8fc7TK\u8d5a\u7f8e\u91d1\u65b9\u5f0f<\/strong><\/p>\n

1.\u521b\u4f5c\u8005\u57fa\u91d1Creator Fund<\/p>\n

\u5b9a\u4e49\uff1a\u901a\u8fc7\u53d1\u89c6\u9891\uff0c\u89c6\u9891\u4e0a\u70ed\u95e8\uff0c\u6309\u7167\u64ad\u653e\u91cf\u6765\u7ed3\u7b97<\/p>\n

\u5f00\u653e\u56fd\u5bb6\uff1a\u7f8e\u533a\uff0c\u82f1\u56fd\uff0c\u6cd5\u56fd\uff0c\u5fb7\u56fd\uff0c\u610f\u5927\u5229\uff0c\u897f\u73ed\u7259\u7b49\u56fd\u5bb6<\/p>\n

\u8d26\u53f7\uff1a\u8d26\u53f7\u4e0d\u4f4e\u4e8e10K\u7c89\u4e1d;\u8fde\u7eed30\u5929\u5185\u64ad\u653e\u91cf\u783410k<\/p>\n

\u6536\u76ca\uff1a10k\u64ad\u653e\u91cf\u7ea6\u7b49\u4e8e0.7\u7f8e\u91d1<\/p>\n

2.\u7ea2\u4eba\u5e7f\u544a<\/p>\n

\u5b9a\u4e49\uff1a\u8d26\u53f7\u706b\u4e86\u540e\u63a5\u54c1\u724c\u5e7f\u544a\u3001\u63a5\u97f3\u4e50\u5e7f\u544a\u3001\u63a5\u6e38\u620f\u5e7f\u544a\u7b49\u7b49<\/p>\n

\u8d26\u53f7\uff1a\u4e0d\u4f4e\u4e8e100K\u7c89\u4e1d;\u8fde\u7eed30\u5929\u5185\u7834100K\u70b9\u8d5e<\/p>\n

\u6536\u76ca\uff1a\u5546\u5bb6\u4f1a\u6839\u636e\u8d26\u53f7\u7cbe\u51c6\u5ea6\u7ed9\u4f60\u62a5\u4ef7<\/p>\n

\u70b9\u8bc4\uff1a\u8d26\u53f7\u8981\u6709\u81ea\u5df1\u7684\u98ce\u683c\uff0c\u8d26\u53f7\u6807\u7b7e\u5185\u5bb9\u8981\u5782\u76f4\uff0c\u56e2\u961f\u6d4b\u8bd5\u8fc7\u97f3\u4e50\u5e7f\u544a\u6bd4\u8f83\u597d\u63a5\uff0c\u5782\u76f4\u7684\u8d26\u53f7\u4ef7\u503c\u5927\uff0c\u53ef\u53d8\u73b0\u4ef7\u503c\u9ad8\u3002<\/p>\n

3.CPA\/CPS\u63a8\u5e7f\u73a9\u6cd5<\/p>\n

\u5b9a\u4e49\uff1a<\/p>\n

CPA(Cost Per Action)\uff1a\u6bcf\u4e2a\u52a8\u4f5c\u7684\u82b1\u8d39\uff0c\u7b80\u5355\u6765\u8bf4\u5c31\u662f\u7528\u6237\u6ce8\u518c\u5c31\u53ef\u4ee5\u8f6c\u73b0\u3002<\/p>\n

CPS(Cost Per Sales)\uff1a\u6bcf\u4e2a\u9500\u552e\u8ba2\u5355\u7684\u82b1\u8d39\uff0c\u7b80\u5355\u6765\u8bf4\u5c31\u662f\u7528\u6237\u5145\u503c\u5373\u6709\u63d0\u6210\u3002<\/p>\n

\u8d26\u53f7\uff1a\u4e0d\u4f4e\u4e8e10K\u7c89\u4e1d;\u8fde\u7eed30\u5929\u5185\u783410K\u70b9\u8d5e<\/p>\n

\u6536\u76ca\uff1a\u770b\u4f60\u4e2a\u4eba\u8f6c\u5316\uff0c\u65e0\u4e0a\u9650<\/p>\n

4.TK\u76f4\u64ad\u6253\u8d4f<\/p>\n

\u5b9a\u4e49\uff1a\u4e3b\u64ad\u901a\u8fc7\u76f4\u64ad\u6765\u8bf1\u5bfc\u7c89\u4e1d\u6253\u8d4f\u8d60\u9001\u786c\u5e01\uff0c<\/p>\n

\u8d26\u53f7\uff1a\u7c89\u4e1d1K(\u786c\u6027\u8981\u6c42)<\/p>\n

\u6536\u76ca\u65b9\u5f0f\uff1a\u76f4\u64ad\u5f00\u901a\u540e\u7c89\u4e1d\u53ef\u4ee5\u901a\u8fc7\u76f4\u64ad\u8d60\u9001\u786c\u5e01\u3002\u5f53\u6211\u4eec\u79ef\u7d2f\u5230\u4e00\u5b9a\u786c\u5e01\u540e\u5c31\u53ef\u4ee5\u8fdb\u884c\u53d8\u73b0\uff0c\u5c06\u786c\u5e01\u6362\u6210\u771f\u5b9e\u7684\u7f8edao\u3002<\/p>\n

5.TK\u7535\u5546\u5e26\u8d27<\/p>\n

\u5b9a\u4e49\uff1a\u901a\u8fc7\u53d1\u89c6\u9891\uff0c\u6dfb\u52a0\u8d2d\u7269\u8f66\u5e26\u8d27;\u628a\u6d41\u91cf\u5ac1\u63a5\u5230\u4e9a\u9a6c\u900a\u3001\u901f\u5356\u901a\u3001\u72ec\u7acb\u7ad9\u6210\u4ea4\u3002<\/p>\n

\u8d26\u53f7\uff1a\u7c89\u4e1d\u8fbe\u52301K\u6216\u80050\u7c89\u8f6c\u5546\u4e1a\u53f7\u6302\u94fe\u63a5(\u5efa\u8bae\u7c89\u4e1d\u672a\u8fbe\u5230\u4e00\u4e07\u4e0d\u8981\u5f00\u901a\u5546\u4e1a\u53f7\uff0c\u5bb9\u6613\u9650\u6d41)<\/p>\n

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\u4e0d\u7ba1\u600e\u4e48\u6837\uff0c\u6709\u65f6\u5019\u5176\u5b9e\u5c31\u662f\u6bcf\u4e2a\u5730\u533a\u7684\u98ce\u683c\u4e0d\u4e00\u6837\u800c\u5df2\uff0c\u6240\u4ee5\u7ed9\u4eba\u4e00\u79cd\u597d\u50cftiktok\u5f88\u5f00\u653e\uff0c\u5176\u5b9e\u4e0d\u662f\u8fd9\u6837\u7684\uff0c\u53ea\u662f\u6709\u4e9b\u5730\u65b9\u4e0d\u4e00\u6837\uff0c\u5927\u81f4\u662f\u5dee\u4e0d\u591a\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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