{"id":18162,"date":"2022-11-03T15:10:13","date_gmt":"2022-11-03T07:10:13","guid":{"rendered":"https:\/\/www.073980.com\/?p=18162"},"modified":"2022-11-03T15:10:13","modified_gmt":"2022-11-03T07:10:13","slug":"tiktok-ads%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e6%9c%89%e5%93%aa%e4%ba%9b%e7%b1%bb%e5%9e%8b%ef%bc%9ftiktok%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e7%9a%84%e6%8a%80%e5%b7%a7","status":"publish","type":"post","link":"https:\/\/www.073980.com\/18162.htm","title":{"rendered":"TikTok Ads\u5e7f\u544a\u6295\u653e\u6709\u54ea\u4e9b\u7c7b\u578b\uff1fTikTok\u5e7f\u544a\u6295\u653e\u7684\u6280\u5de7"},"content":{"rendered":"<p>tiktok\u662f\u4e00\u6b3e\u5f88\u70ed\u95e8\u7684\u793e\u4ea4\u8f6f\u4ef6\uff0c\u901a\u8fc7\u8f6f\u4ef6\u53ef\u4ee5\u5237\u89c6\u9891\u8fd8\u53ef\u4ee5\u5728\u4e0a\u9762\u521b\u4f5c\u81ea\u5df1\u7684\u89c6\u9891\uff0c\u6d41\u91cf\u662f\u975e\u5e38\u7684\uff0c\u9762\u5411\u7684\u5e02\u573a\u662f\u5168\u56fd\uff0c\u8fd9\u7ed9\u4e86\u5f88\u591a\u8de8\u5883\u7535\u5546\u7684\u5546\u5bb6\u8d5a\u94b1\u7684\u673a\u4f1a\uff0c\u901a\u8fc7tiktok\u628a\u4ea7\u54c1\u63a8\u5411\u5168\u56fd\u3002\u90a3\u4e48\u4eca\u5929\u5c31\u6765\u4e3a\u5927\u5bb6\u4ecb\u7ecd\u4e00\u4e0bTikTok Ads\u5e7f\u544a\u6295\u653e\u6709\u54ea\u4e9b\u7c7b\u578b?\u5e0c\u671b\u80fd\u5bf9\u4f60\u4eec\u6709\u5e2e\u52a9\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18163\" title=\"2b36cd9435e653dea4dc9181e1c33dd2\" 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for Business\u5e7f\u544a\u9884\u7b97<\/p>\n<p>\u9884\u7b97\u662f\u5e7f\u544a\u4e3b\u613f\u610f\u82b1\u5728\u6295\u653e\u5e7f\u544a\u4e0a\u7684\u91d1\u989d\uff0c\u9700\u8981\u5728TikTok\u5e7f\u544a\u63a8\u5e7f\u7cfb\u5217\u5c42\u7ea7\u8bbe\u7f6e\u9884\u7b97\uff0c\u53ef\u4ee5\u4e3a\u63a8\u5e7f\u7cfb\u5217\u548c\u5e7f\u544a\u7ec4\u8bbe\u7f6e\u9884\u7b97\u3002<\/p>\n<p>1. \u603b\u9884\u7b97(Lifetime Budget)<\/p>\n<p>\u603b\u9884\u7b97\u662f\u5e7f\u544a\u4e3b\u5728\u6295\u653eTikTok\u5e7f\u544a\u7684\u6574\u4e2a\u8fc7\u7a0b\u4e2d\u613f\u610f\u5728\u63a8\u5e7f\u7cfb\u5217\u6216\u5e7f\u544a\u7ec4\u4e0a\u82b1\u8d39\u7684\u6700\u5927\u91d1\u989d\u3002<\/p>\n<p>\u5728\u4e3a\u5e7f\u544a\u7ec4\u8bbe\u7f6e\u603b\u9884\u7b97\u65f6\uff0cTikTok\u5e7f\u544a\u6295\u653e\u7cfb\u7edf\u4f1a\u5c3d\u91cf\u5728\u8bbe\u7f6e\u7684\u65f6\u95f4\u8303\u56f4\u5185\u5206\u914d\u9884\u7b97\u652f\u51fa\uff0c\u4f46\u5e76\u4e0d\u80fd\u4fdd\u8bc1\u9884\u7b97\u4f1a\u88ab\u5e73\u5747\u5206\u914d\u81f3\u6bcf\u5929\u3002<\/p>\n<p>2. \u65e5\u9884\u7b97(Daily Budget)<\/p>\n<p>\u65e5\u9884\u7b97\u662f\u5e7f\u544a\u4e3b\u6bcf\u5929\u613f\u610f\u5728TikTok\u5e7f\u544a\u7684\u63a8\u5e7f\u7cfb\u5217\u6216\u5e7f\u544a\u7ec4\u4e0a\u82b1\u8d39\u7684\u4e0a\u9650\u91d1\u989d\u3002\u603b\u9884\u7b97\u548c\u65e5\u9884\u7b97\u8bbe\u7f6e\u4e3a\u4e0a\u9650\uff0c\u6210\u672c\u6c38\u8fdc\u4e0d\u4f1a\u8d85\u8fc7\u60a8\u8bbe\u5b9a\u7684\u9884\u7b97\uff0c\u5e76\u4e14\u5728\u6295\u653e\u671f\u95f4\u5b9e\u9645\u82b1\u8d39\u7684\u91d1\u989d\u53ef\u80fd\u5c0f\u4e8e\u8bbe\u5b9a\u7684\u9884\u7b97\u91d1\u989d\u3002<\/p>\n<p>\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u5982\u679c\u5728TikTok\u5e7f\u544a\u63a8\u5e7f\u7cfb\u5217\u5c42\u7ea7\u9009\u62e9\u201c\u65e5\u9884\u7b97\u201d\uff0c\u5219\u5fc5\u987b\u5728\u5e7f\u544a\u7ec4\u7ea7\u522b\u9009\u62e9\u201c\u65e5\u9884\u7b97\u201d\u3002\u5982\u679c\u4e3a\u63a8\u5e7f\u7cfb\u5217\u9009\u62e9\u201c\u603b\u9884\u7b97\u201d\uff0c\u5219\u53ef\u4ee5\u5728\u5e7f\u544a\u7ec4\u7ea7\u522b\u9009\u62e9\u201c\u65e5\u9884\u7b97\u201d\u6216\u201c\u603b\u9884\u7b97\u201d\u3002<\/p>\n<p>YinoLink\u6613\u8bfa\u5efa\u8bae\u4e3a\u5e7f\u544a\u7ec4\u9884\u7b97\u4f7f\u7528\u65e5\u9884\u7b97\uff0c\u800c\u4e0d\u662f\u603b\u9884\u7b97\u3002TikTok\u5e7f\u544a\u53d1\u5e03\u540e\uff0c\u5e7f\u544a\u4e3b\u65e0\u6cd5\u66f4\u6539\u9884\u7b97\u7c7b\u578b\uff0c\u5c06\u65e0\u6cd5\u4ece\u65e5\u9884\u7b97\u5207\u6362\u5230\u603b\u9884\u7b97\uff0c\u53cd\u4e4b\u4ea6\u7136\u3002<\/p>\n<p>3. \u6700\u4f4e\u9884\u7b97<\/p>\n<p>\u65e0\u8bba\u5e7f\u544a\u4e3b\u8bbe\u7f6e\u7684\u662f\u65e5\u9884\u7b97\u8fd8\u662f\u603b\u9884\u7b97\uff0c\u90fd\u9700\u8981\u6709\u4e00\u4e2a\u6700\u4f4e\u9884\u7b97\u4ee5\u786e\u4fddTikTok\u5e7f\u544a\u6301\u7eed\u7684\u6295\u653e\u3002<\/p>\n<p>TikTok\u5e7f\u544a\u63a8\u5e7f\u7cfb\u5217\u7684\u65e5\u9884\u7b97\u548c\u603b\u9884\u7b97\u90fd\u5fc5\u987b\u5927\u4e8e50\u7f8e\u5143\u3002\u5e7f\u544a\u7ec4\u7684\u65e5\u9884\u7b97\u5fc5\u987b\u5927\u4e8e20\u7f8e\u5143\u3002<\/p>\n<p>\u603b\u9884\u7b97\u5c06\u6309\u4ee5\u4e0b\u516c\u5f0f\u8ba1\u7b97\uff1a\u6700\u4f4e\u65e5\u9884\u7b97(20\u7f8e\u5143)\u00d7\u8ba1\u5212\u5929\u6570<\/p>\n<p>\u4f8b\u5982\uff1a\u5982\u679c\u6295\u653e\u7684\u6392\u671f\u4e3a31\u5929\uff0c\u5219\u5e7f\u544a\u7ec4\u7684\u6700\u4f4e\u9884\u7b97\u4e3a20\u7f8e\u5143\u00d731\u5929=620\u7f8e\u5143\u3002<\/p>\n<p><strong>TikTok\u5e7f\u544a\u5f62\u5f0f<\/strong><\/p>\n<p>TikTok\u5e7f\u544a\u76ee\u524d\u6709\u4e94\u79cd\u4e0d\u540c\u7684\u5f62\u5f0f\u3002<\/p>\n<p>TikTok\u54c1\u724c\u5f00\u5c4f\u5e7f\u544a<\/p>\n<p>\u7c7b\u4f3c\u4e8e\u56fd\u5185\u6296\u97f3\u5f00\u5c4f\u5e7f\u544a\u3002\u5f53\u7528\u6237\u6253\u5f00TikTok\u7684\u65f6\u5019\uff0c\u51fa\u73b0\u7684\u5e7f\u544a\u5c31\u662f\u5f00\u5c4f\u5e7f\u544a\uff0c\u8fd9\u4e2a\u5e7f\u544a\u53ef\u4ee5\u8bbe\u7f6e\u5185\u94fe-\u8df3\u8f6c\u5230TikTok\u5185\u90e8\u7684\u67d0\u4e2a\u89c6\u9891\uff0c\u6216\u8005\u5916\u94fe-\u8df3\u8f6c\u5230\u5916\u90e8\u7684\u7f51\u7ad9\u6216\u8005\u67d0\u4e2a\u5e94\u7528APP\u3002\u5f00\u5c4f\u5e7f\u544a\u4e00\u822c\u662f\u56fe\u7247\uff0c\u52a8\u56fe\u6216\u8005\u89c6\u9891\uff0c\u65f6\u957f\u4e00\u822c\u57285-60s\uff0c\u8fd9\u4e2a\u5e7f\u544a\u4e00\u822c\u662f\u5305\u5929\u7684\uff0c\u7528\u6237\u5f00\u5c4f\u65f6\u770b\u5b8c\u4e00\u904d\u5e7f\u544a\u624d\u80fd\u5212\u8d70\uff0c\u6240\u4ee5\u5e7f\u544a\u4f4d\u975e\u5e38\u8d35\uff0c\u9002\u5408\u5927\u54c1\u724c\u3002\u6700\u8fd1\u5927\u706b\u7684\u5965\u8fd0\u51a0\u519b\u7231\u827e\u51cc\u4ee3\u8a00\u54c1\u724cTiffany\u5728TikTok\u6295\u4e862\u5929\u5f00\u5c4f\u5e7f\u544a\u3002\u8d81\u7740\u8c37\u7231\u51cc\u593a\u51a0\u7684\u70ed\u5ea6\uff0c\u53c8\u706b\u4e86\u4e00\u628a\uff0c\u751a\u81f3\u6709\u5f88\u591a\u8c37\u7684\u7c89\u4e1d\u8868\u793a\u8fd9\u4e2a\u5e7f\u544a\u4ed6\u4eec\u53cd\u590d\u770b\u4e86\u5f88\u591a\u6b21\u3002<\/p>\n<p>2. In-Feed 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