{"id":67160,"date":"2024-02-21T15:02:29","date_gmt":"2024-02-21T07:02:29","guid":{"rendered":"https:\/\/www.073980.com\/?p=67160"},"modified":"2024-02-21T15:02:30","modified_gmt":"2024-02-21T07:02:30","slug":"tiktok%e7%9a%84%e4%bf%a1%e6%81%af%e6%b5%81%e5%b9%bf%e5%91%8a%e6%80%8e%e4%b9%88%e6%a0%b7%ef%bc%8c%e6%8a%95%e6%94%be%e6%95%99%e7%a8%8b","status":"publish","type":"post","link":"https:\/\/www.073980.com\/67160.htm","title":{"rendered":"tiktok\u7684\u4fe1\u606f\u6d41\u5e7f\u544a\u600e\u4e48\u6837\uff0c\u6295\u653e\u6559\u7a0b"},"content":{"rendered":"\n

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\"\"<\/figure>\n\n\n\n

\u4e00\u3001TikTok\u4fe1\u606f\u6d41\u5e7f\u544a\u7684\u7279\u70b9<\/h1>\n\n\n\n

\u539f\u751f\u4f53\u9a8c\uff1aTikTok\u4fe1\u606f\u6d41\u5e7f\u544a\u4ee5\u77ed\u89c6\u9891\u7684\u5f62\u5f0f\u5448\u73b0\uff0c\u4e0e\u5e73\u53f0\u4e0a\u7684\u7528\u6237\u751f\u6210\u5185\u5bb9(UGC)\u9ad8\u5ea6\u878d\u5408\uff0c\u4e3a\u7528\u6237\u5e26\u6765\u6d41\u7545\u7684\u539f\u751f\u4f53\u9a8c\u3002<\/p>\n\n\n\n

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\u9ad8\u5ea6\u4e92\u52a8\uff1aTikTok\u4fe1\u606f\u6d41\u5e7f\u544a\u652f\u6301\u7528\u6237\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u5206\u4eab\u7b49\u4e92\u52a8\u884c\u4e3a\uff0c\u6709\u6548\u589e\u52a0\u7528\u6237\u53c2\u4e0e\u5ea6\uff0c\u63d0\u5347\u54c1\u724c\u66dd\u5149\u3002<\/p>\n\n\n\n

\u6570\u636e\u9a71\u52a8\u4f18\u5316\uff1a\u5e7f\u544a\u4e3b\u53ef\u4ee5\u6839\u636e\u5e7f\u544a\u6570\u636e\u5b9e\u65f6\u8c03\u6574\u6295\u653e\u7b56\u7565\uff0c\u4f18\u5316\u5e7f\u544a\u6548\u679c\uff0c\u5b9e\u73b0\u5e7f\u544a\u6295\u653e\u7684\u7cbe\u7ec6\u5316\u7ba1\u7406\u3002<\/p>\n\n\n\n

\u9884\u7b97\u7075\u6d3b\uff1aTikTok\u4fe1\u606f\u6d41\u5e7f\u544a\u652f\u6301\u591a\u79cd\u9884\u7b97\u8bbe\u7f6e\u65b9\u5f0f\uff0c\u5305\u62ec\u6bcf\u65e5\u9884\u7b97\u3001\u603b\u9884\u7b97\u7b49\uff0c\u6ee1\u8db3\u4e0d\u540c\u5e7f\u544a\u4e3b\u7684\u6295\u653e\u9700\u6c42\u3002<\/p>\n\n\n\n

\u4e8c\u3001TikTok\u4fe1\u606f\u6d41\u5e7f\u544a\u6295\u653e\u6559\u7a0b<\/h1>\n\n\n\n

Step1 \u521b\u5efa\u4e00\u4e2a\u5e7f\u544a\u8d26\u6237 \u2460\u8bbf\u95eeTikTok Ads\u4e3b\u9875\uff0c\u8fdb\u5165\u201cCreate an Ad\u201d \u2461\u6309\u7167\u8981\u6c42\u586b\u5199\u8868\u683c\uff0c\u4e00\u822c48\u4e2a\u5c0f\u65f6\u5185\u6ce8\u518c\u6210\u529f\u3002<\/p>\n\n\n\n

Step2 \u8bbe\u7f6eTikTok\u5e7f\u544a\u7cfb\u5217 \u2460\u5728TikTok Ads\u4e2d\uff0c\u4f9d\u6b21\u70b9\u51fbCampaign\u2192Create\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u2461\u5236\u5b9a\u5e7f\u544a\u76ee\u6807\u3002\u53ef\u4ee5\u9009\u62e9\u7684\u5185\u5bb9\u6709\uff1a\u6d41\u91cf\u3001\u8f6c\u5316\u548capp\u4e0b\u8f7d\u91cf\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u2462\u8bbe\u7f6e\u5e7f\u544a\u9884\u7b97\uff0c\u6bcf\u65e5\u9884\u7b97\u6216\u603b\u9884\u7b97\u81f3\u5c11\u90fd\u8981\u4e3a500\u7f8e\u5143<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Step3 \u8bbe\u7f6e\u5e7f\u544a\u5c55\u793a\u4f4d\u7f6e\u3001\u8be6\u7ec6\u4fe1\u606f\u548c\u5b9a\u4f4d\u3002 \u2460\u9009\u62e9\u6295\u653e\u4f4d\u7f6e\u3002\u4e0d\u4ec5\u5305\u62ecTikTok\u5e73\u53f0\uff0c\u8fd8\u5305\u62ec\u5176\u65d7\u4e0b\u7684Vigo Video(\u53ea\u9650\u5370\u5ea6)\u3001BuzzVideo\u3001News Republic\u7b49\u3002<\/p>\n\n\n\n

\u2461\u8f93\u5165\u653e\u5e7f\u544a\u5185\u5bb9\u5305\u542b\u6240\u6709\u8be6\u7ec6\u4fe1\u606f\u3002 URL\u3001\u663e\u793a\u6807\u9898\u3001\u56fe\u50cf\u7d20\u6750\u548c\u7c7b\u522b\u3002TikTok\u5e7f\u544a\u76ee\u524d\u652f\u6301\u56fe\u7247\u548c\u89c6\u9891\u4e24\u79cd\u683c\u5f0f\uff0c\u4e0d\u540c\u7684\u7248\u4f4d\u4f1a\u5bf9\u5e94\u4e0d\u540c\u7684\u7d20\u6750\u683c\u5f0f\u548c\u8981\u6c42\u3002 \u6b64\u65f6\u53ef\u4ee5\u9009\u62e9\u81f3\u591a20\u4e2a\u5173\u952e\u5b57\uff0c\u6765\u63cf\u8ff0\u4f60\u7684\u843d\u5730\u9875\u4fe1\u606f\uff0c\u7528\u4ee5\u5339\u914d\u5408\u9002\u7684\u53d7\u4f17\u3002 \u4f7f\u7528\u201cTargeting\u201d\u8bbe\u7f6e\u76ee\u6807\u53d7\u4f17\u4f4d\u7f6e\u3001\u5e74\u9f84\u3001\u6027\u522b\u3001\u8bed\u8a00\u3001\u5174\u8da3\u3001\u8bbe\u5907\u7b49\u53c2\u6570\uff0c\u4ee5\u5438\u5f15\u5408\u9002\u7684\u5e7f\u544a\u53d7\u4f17\u3002 \u4ee5CSV\u3001TXT\u6216ZIP\u6587\u4ef6\u683c\u5f0f\u4e0a\u4f20\u7528\u6237ID\uff0c\u53ef\u4ee5\u8bbe\u7f6e\u81ea\u5b9a\u4e49\u53d7\u4f17\u7fa4\u5b9e\u73b0\u66f4\u7cbe\u51c6\u7684\u6295\u653e\u3002<\/p>\n\n\n\n

Step4 \u8bbe\u7f6e\u5e7f\u544a\u6295\u653e\u8ba1\u5212 \u2460\u5728\u201cBudget & Schedule\u201d\u8bbe\u5b9a\u6bcf\u65e5\u9884\u7b97\u3001\u6295\u653e\u65f6\u6bb5<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u2461\u9009\u62e9\u9884\u7b97\u82b1\u8d39\u901f\u7387 \u201cStandard\u201d\u53ef\u89c4\u5b9a\u5728\u6574\u4e2a\u5e7f\u544a\u7cfb\u5217\u6295\u653e\u671f\u95f4\u5e73\u5747\u5206\u914d\u9884\u7b97;\u201cAccelerate\u201d\u53ef\u8bbe\u7f6e\u4e3a\u5728\u8ba1\u5212\u7684\u65f6\u95f4\u5185\u5c3d\u5feb\u82b1\u5149\u9884\u7b97\u3002<\/p>\n\n\n\n

\u2462\u9009\u62e9\u4f18\u5316\u76ee\u6807 \u5e73\u53f0\u5c06\u6839\u636e\u4f60\u9009\u62e9\u7684\u76ee\u6807\u8fdb\u884c\u4f18\u5316\uff0c\u82e5\u9009\u62e9\u8f6c\u5316\u4f5c\u4e3a\u76ee\u6807\uff0c\u5e73\u53f0\u4f1a\u5c06\u5e7f\u544a\u6295\u653e\u7ed9\u66f4\u6709\u53ef\u80fd\u8f6c\u5316\u4e3a\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u7528\u6237\u3002 \u5982\u679c\u8981\u8ffd\u8e2a\u8f6c\u5316\u6548\u679c\uff0c\u5355\u51fb\u201cLibrary\u201d\u5e76\u9009\u62e9\u201cConversions\u201d\u6765\u521b\u5efa\u8f6c\u5316\u884c\u4e3a\u3002<\/p>\n\n\n\n

\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u5982\u679c\u4f60\u9009\u62e9\u70b9\u51fb\u91cf\u4f5c\u4e3a\u5e7f\u544a\u76ee\u6807\uff0c\u5219\u4f1a\u6839\u636e\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u5411\u4f60\u6536\u8d39\uff0c\u5e76\u4f1a\u4f18\u5316\u5e7f\u544a\u4ee5\u5438\u5f15\u5c3d\u53ef\u80fd\u591a\u7684\u70b9\u51fb\u3002\u5982\u679c\u4f60\u5c06\u5c55\u793a\u6b21\u6570\u4f5c\u4e3a\u76ee\u6807\uff0c\u5219\u5c06\u4ee5CPM(\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528)\u8fdb\u884c\u6536\u8d39\u3002<\/p>\n\n\n\n

Step5 \u521b\u5efa\u5e7f\u544aAD \u6700\u540e\u4e00\u6b65\u5c31\u662f\u4e0a\u4f20\u7d20\u6750\uff0c\u56fe\u7247\u6216\u8005\u89c6\u9891\u52a0\u4e0a\u6587\u6848\u5c31\uff0c\u6587\u6848\u572812-80\u4e2a\u82f1\u6587\u5b57\u7b26\uff0c\u5e7f\u544a\u521b\u5efa\u5b8c\u6210\u540e\u8fdb\u5165\u5ba1\u6838\u671f\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

TikTok\u4fe1\u606f\u6d41\u5e7f\u544a\u4ee5\u5176\u539f\u751f\u4f53\u9a8c\u3001\u7cbe\u51c6\u5b9a\u5411\u3001\u9ad8\u5ea6\u4e92\u52a8\u7b49\u7279\u70b9\uff0c\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u4e86\u4e00\u4e2a\u6709\u6548\u7684\u8425\u9500\u6e20\u9053\u3002\u901a\u8fc7\u672c\u6587\u7684\u6295\u653e\u6559\u7a0b\uff0c\u76f8\u4fe1\u60a8\u5bf9TikTok\u4fe1\u606f\u6d41\u5e7f\u544a\u7684\u6295\u653e\u6d41\u7a0b\u6709\u4e86\u66f4\u52a0\u6e05\u6670\u7684\u8ba4\u8bc6\u3002\u5728\u5b9e\u9645\u64cd\u4f5c\u4e2d\uff0c\u4e0d\u65ad\u5c1d\u8bd5\u548c\u4f18\u5316\uff0c\u60a8\u5c06\u80fd\u591f\u66f4\u597d\u5730\u5229\u7528TikTok\u4fe1\u606f\u6d41\u5e7f\u544a\uff0c\u5b9e\u73b0\u54c1\u724c\u4f20\u64ad\u548c\u9500\u552e\u76ee\u6807\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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