{"id":67324,"date":"2024-02-22T11:49:35","date_gmt":"2024-02-22T03:49:35","guid":{"rendered":"https:\/\/www.073980.com\/?p=67324"},"modified":"2024-02-22T11:49:36","modified_gmt":"2024-02-22T03:49:36","slug":"tiktok%e4%b8%8a%e7%9a%84%e5%b9%bf%e5%91%8a%e7%b1%bb%e5%9e%8b%ef%bc%8c%e5%a6%82%e4%bd%95%e6%94%b6%e8%b4%b9","status":"publish","type":"post","link":"https:\/\/www.073980.com\/67324.htm","title":{"rendered":"tiktok\u4e0a\u7684\u5e7f\u544a\u7c7b\u578b\uff0c\u5982\u4f55\u6536\u8d39"},"content":{"rendered":"\n<p>TikTok\u4f5c\u4e3a\u5168\u7403\u77e5\u540d\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\uff0c\u5176\u5e7f\u544a\u670d\u52a1\u5df2\u6210\u4e3a\u4f17\u591a\u54c1\u724c\u548c\u5546\u5bb6\u63a8\u5e7f\u4ea7\u54c1\u3001\u6269\u5927\u5f71\u54cd\u529b\u7684\u91cd\u8981\u9014\u5f84\u3002\u800c\u4e14\u5e7f\u544a\u4e5f\u662f\u5f88\u91cd\u8981\u7684\u4e00\u4e2a\u8d5a\u94b1\u6e20\u9053\uff0c\u90a3\u4e48\u4e0b\u9762\u6211\u4eec\u5c31\u6765\u5bf9TikTok\u4e0a\u7684\u5e7f\u544a\u7c7b\u578b\u53ca\u5176\u6536\u8d39\u65b9\u5f0f\u8fdb\u884c\u8be6\u7ec6\u89e3\u6790\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u66f4\u597d\u5730\u4e86\u89e3\u548c\u4f7f\u7528TikTok\u5e7f\u544a\u670d\u52a1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"296\" src=\"https:\/\/img.073980.com\/uploads\/2024\/02\/20240222034900519.png\" alt=\"\" class=\"wp-image-67334\" style=\"width:549px;height:auto\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e00\u3001TikTok\u5e7f\u544a\u7c7b\u578b\u6982\u89c8<\/h1>\n\n\n\n<p>TikTok\u4e0a\u7684\u5e7f\u544a\u7c7b\u578b\u591a\u6837\uff0c\u6db5\u76d6\u4e86\u54c1\u724c\u5c55\u793a\u3001\u4ea7\u54c1\u63a8\u5e7f\u3001\u5e94\u7528\u5b89\u88c5\u7b49\u591a\u4e2a\u65b9\u9762\u3002\u4ee5\u4e0b\u662f\u4e3b\u8981\u7684\u5e7f\u544a\u7c7b\u578b\uff1a<\/p>\n\n\n\n<p>1\u3001\u5f00\u5c4f\u5e7f\u544a(Splash Ads)<\/p>\n\n\n\n<p>\u5f00\u5c4f\u5e7f\u544a\u662f\u5728\u7528\u6237\u6253\u5f00TikTok\u5e94\u7528\u65f6\u5f39\u51fa\u7684\u5e7f\u544a\uff0c\u53ef\u4ee5\u662f\u5168\u5c4f\u89c6\u9891\u3001GIF\u6216\u56fe\u50cf\u3002\u8fd9\u79cd\u5e7f\u544a\u80fd\u591f\u63a8\u9001\u7ed9\u6240\u6709TikTok\u7528\u6237\uff0c\u4f46\u8d39\u7528\u8f83\u9ad8\uff0c\u9002\u5408\u9884\u7b97\u5145\u8db3\u7684\u54c1\u724c\u578b\u5356\u5bb6\u3002<\/p>\n\n\n\n<p>2\u3001\u8d85\u7ea7\u9996\u4f4d(TopView)<\/p>\n\n\n\n<p>\u8d85\u7ea7\u9996\u4f4d\u5e7f\u544a\u548c\u5f00\u5c4f\u5e7f\u544a\u7c7b\u4f3c\uff0c\u53ea\u662f\u51fa\u73b0\u7684\u65f6\u95f4\u7a0d\u540e\u3002\u5b83\u652f\u6301\u957f\u8fbe60\u79d2\u7684\u89c6\u9891\u64ad\u653e\uff0c\u975e\u5e38\u9002\u5408\u4f20\u64ad\u54c1\u724c\u6545\u4e8b\uff0c\u589e\u52a0\u54c1\u724c\u66dd\u5149\u3002<\/p>\n\n\n\n<p>3\u3001\u4fe1\u606f\u6d41\u5e7f\u544a(In-feed Ads)<\/p>\n\n\n\n<p>\u4fe1\u606f\u6d41\u5e7f\u544a\u662f\u5728\u7528\u6237\u6d4f\u89c8\u89c6\u9891\u65f6\u63d2\u5165\u7684\u5e7f\u544a\uff0c\u4e0e\u5176\u4ed6\u89c6\u9891\u5185\u5bb9\u4e00\u6837\uff0c\u7528\u6237\u53ef\u4ee5\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u8f6c\u53d1\u3002\u76f8\u6bd4\u4e8e\u5f00\u5c4f\u5e7f\u544a\u548c\u8d85\u7ea7\u9996\u4f4d\u5e7f\u544a\uff0c\u4fe1\u606f\u6d41\u5e7f\u544a\u4ef7\u683c\u66f4\u4fbf\u5b9c\uff0c\u6bd4\u8f83\u9002\u5408\u4e2d\u5c0f\u54c1\u724c\u5356\u5bb6\u3002<\/p>\n\n\n\n<p>4\u3001\u6807\u7b7e\u6311\u6218\u8d5b(Hashtag Challenge)<\/p>\n\n\n\n<p>\u6807\u7b7e\u6311\u6218\u8d5b\u662f\u76ee\u524dTikTok\u4e0a\u6700\u53d7\u6b22\u8fce\u7684\u5e7f\u544a\u6295\u653e\u65b9\u5f0f\u3002\u54c1\u724c\u53d1\u8d77\u6d3b\u52a8\uff0c\u9f13\u52b1\u7528\u6237\u53c2\u4e0e\u5e76\u521b\u4f5c\u5305\u542b\u54c1\u724c\u4e3b\u9898\u7684\u89c6\u9891\u5185\u5bb9\u3002\u5e73\u53f0\u5c06\u8fd9\u4e9b\u5185\u5bb9\u6c47\u603b\u5728\u5e26\u6709\u4e3b\u9898\u6807\u7b7e\u7684\u9875\u9762\u4e2d\uff0c\u4e3a\u54c1\u724c\u5e26\u6765\u6301\u7eed\u7684\u6d41\u91cf\u3002\u8fd9\u79cd\u65b9\u5f0f\u5177\u6709\u75c5\u6bd2\u5f0f\u4f20\u64ad\u7684\u6548\u679c\uff0c\u6253\u5f00TikTok\u80fd\u53d1\u73b0\u4e0a\u9762\u8d85\u591a\u7684\u89c6\u9891\u5747\u5e26\u6709\u6311\u6218\u8d5b\u6807\u7b7e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"566\" src=\"https:\/\/img.073980.com\/uploads\/2024\/02\/20240222034920948.png\" alt=\"\" class=\"wp-image-67335\" style=\"width:594px;height:auto\"\/><\/figure>\n\n\n\n<p>5\u3001\u54c1\u724c\u6548\u679c\u5e7f\u544a(Branded Effect Ads)<\/p>\n\n\n\n<p>TikTok\u7edf\u8ba1\u663e\u793a\uff0c64%\u7684\u7528\u6237\u4f7f\u7528\u9762\u90e8\u6ee4\u955c\u3002\u54c1\u724c\u53ef\u4ee5\u8d5e\u52a9\u8d34\u7eb8\u6216AR\u6ee4\u955c\uff0c\u8fd9\u6837\u5f53\u7528\u6237\u5236\u4f5c\u89c6\u9891\u65f6\uff0c\u5c31\u7b49\u4e8e\u5728\u95f4\u63a5\u4e3a\u54c1\u724c\u6253\u5e7f\u544a\u3002\u5982\u679c\u6ee4\u955c\u53d7\u6b22\u8fce\u5e76\u88ab\u5927\u91cf\u7528\u6237\u4f7f\u7528\uff0c\u5c06\u7ed9\u54c1\u724c\u5e26\u6765\u66f4\u591a\u66dd\u5149\u3002\u8fd9\u79cd\u5e7f\u544a\u5c55\u73b0\u6a21\u5f0f\u7c7b\u4f3c\u4e8eInstagram\u548cSnapchat\u4e0a\u7684\u6ee4\u955c\u3002<\/p>\n\n\n\n<p>6\u3001\u5f3a\u539f\u751f\u5e7f\u544a(Spark 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