{"id":84349,"date":"2024-06-04T11:50:10","date_gmt":"2024-06-04T03:50:10","guid":{"rendered":"https:\/\/www.073980.com\/?p=84349"},"modified":"2024-06-04T11:50:11","modified_gmt":"2024-06-04T03:50:11","slug":"tiktok%e6%8a%95%e6%94%be%e5%b9%bf%e5%91%8a%e5%a4%9a%e5%b0%91%e9%92%b1%ef%bc%9f%e6%9c%89%e5%93%aa%e4%ba%9b%e6%8a%95%e6%94%be%e6%96%b9%e5%bc%8f","status":"publish","type":"post","link":"https:\/\/www.073980.com\/84349.htm","title":{"rendered":"tiktok\u6295\u653e\u5e7f\u544a\u591a\u5c11\u94b1\uff1f\u6709\u54ea\u4e9b\u6295\u653e\u65b9\u5f0f"},"content":{"rendered":"\n<p>\u5728\u6570\u5b57\u5316\u8425\u9500\u7684\u65f6\u4ee3\uff0cTikTok\u4ee5\u5176\u72ec\u7279\u7684\u77ed\u89c6\u9891\u5f62\u5f0f\u548c\u5e9e\u5927\u7684\u7528\u6237\u7fa4\u4f53\uff0c\u6210\u4e3a\u4e86\u5e7f\u544a\u4e3b\u4eec\u4e89\u76f8\u6295\u653e\u7684\u70ed\u95e8\u5e73\u53f0\u3002\u7136\u800c\uff0c\u5bf9\u4e8e\u8bb8\u591a\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0c\u5982\u4f55\u5728TikTok\u4e0a\u6295\u653e\u5e7f\u544a\u3001\u6295\u653e\u5e7f\u544a\u9700\u8981\u591a\u5c11\u94b1\uff0c\u4ecd\u7136\u662f\u4e00\u4e2a\u5145\u6ee1\u7591\u95ee\u7684\u8bdd\u9898\u3002\u672c\u6587\u5c06\u4e3a\u60a8\u8be6\u7ec6\u89e3\u6790TikTok\u5e7f\u544a\u6295\u653e\u7684\u4ef7\u683c\u4e0e\u7b56\u7565\uff0c\u5e2e\u52a9\u60a8\u8f7b\u677e\u638c\u63e1TikTok\u5e7f\u544a\u6295\u653e\u7684\u7cbe\u9ad3\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"385\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240604034951647.png\" alt=\"\" class=\"wp-image-84366\" style=\"width:561px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok\u5e7f\u544a\u6295\u653e\u4ef7\u683c\u89e3\u6790<\/h2>\n\n\n\n<p>TikTok\u5e7f\u544a\u6295\u653e\u7684\u4ef7\u683c\u56e0\u591a\u79cd\u56e0\u7d20\u800c\u5f02\uff0c\u5305\u62ec\u5e7f\u544a\u7c7b\u578b\u3001\u53d7\u4f17\u5b9a\u4f4d\u3001\u5e7f\u544a\u65f6\u6bb5\u3001\u5e7f\u544a\u5185\u5bb9\u7b49\u3002\u4e00\u822c\u6765\u8bf4\uff0cTikTok\u5e7f\u544a\u7684\u8ba1\u8d39\u65b9\u5f0f\u4e3b\u8981\u6709\u4ee5\u4e0b\u51e0\u79cd\uff1a<\/p>\n\n\n\n<p><strong>CPM(Cost Per Mille)<\/strong>\uff1a\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528\uff0c\u5373\u5e7f\u544a\u4e3b\u9700\u8981\u652f\u4ed8\u4e00\u5b9a\u8d39\u7528\uff0c\u4ee5\u4fbf\u5e7f\u544a\u5728TikTok\u4e0a\u88ab\u5c55\u793a1000\u6b21\u3002CPM\u8d39\u7528\u901a\u5e38\u57281\u7f8e\u5143\u523010\u7f8e\u5143\u4e4b\u95f4\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u5e7f\u544a\u53d7\u4f17\u3001\u5e7f\u544a\u7c7b\u578b\u548c\u6240\u9009\u62e9\u7684\u5e7f\u544a\u65f6\u6bb5\u3002<\/p>\n\n\n\n<p><strong>CPC(Cost Per Click)<\/strong>\uff1a\u6309\u70b9\u51fb\u6b21\u6570\u8ba1\u8d39\uff0c\u5e7f\u544a\u4e3b\u53ea\u9700\u652f\u4ed8\u5e7f\u544a\u88ab\u7528\u6237\u70b9\u51fb\u7684\u6b21\u6570\u3002TikTok\u7684CPC\u8d39\u7528\u4e00\u822c\u57280.10\u7f8e\u5143\u52300.30\u7f8e\u5143\u4e4b\u95f4\uff0c\u4f46\u4e5f\u53ef\u80fd\u66f4\u9ad8\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u5e7f\u544a\u7684\u7ade\u4e89\u7a0b\u5ea6\u548c\u53d7\u4f17\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n<p><strong>CPV(Cost Per View)<\/strong>\uff1a\u6309\u89c6\u9891\u89c2\u770b\u6b21\u6570\u8ba1\u8d39\uff0c\u901a\u5e38\u7528\u4e8e\u89c6\u9891\u5e7f\u544a\u3002CPV\u8d39\u7528\u901a\u5e38\u57280.02\u7f8e\u5143\u52300.08\u7f8e\u5143\u4e4b\u95f4\uff0c\u4f46\u4e5f\u4f1a\u56e0\u5e7f\u544a\u7c7b\u578b\u548c\u89c2\u4f17\u53cd\u5e94\u800c\u6709\u6240\u4e0d\u540c\u3002<\/p>\n\n\n\n<p>\u9664\u4e86\u4ee5\u4e0a\u4e09\u79cd\u8ba1\u8d39\u65b9\u5f0f\u5916\uff0cTikTok\u8fd8\u63d0\u4f9b\u4e86CPE(Cost Per Engagement)\u548cCPA(Cost Per Action)\u7b49\u8ba1\u8d39\u65b9\u5f0f\uff0c\u4ee5\u6ee1\u8db3\u4e0d\u540c\u5e7f\u544a\u4e3b\u7684\u9700\u6c42\u3002CPE\u662f\u6309\u7528\u6237\u4e92\u52a8(\u5982\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u5206\u4eab\u7b49)\u8ba1\u8d39\u7684\u65b9\u5f0f\uff0c\u800cCPA\u5219\u662f\u6309\u7528\u6237\u6267\u884c\u7279\u5b9a\u52a8\u4f5c(\u5982\u6ce8\u518c\u3001\u4e0b\u8f7d\u3001\u8d2d\u4e70\u7b49)\u8ba1\u8d39\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok\u5e7f\u544a\u521b\u5efa\u7684\u57fa\u672c\u6d41\u7a0b<\/h2>\n\n\n\n<p><strong>1\u3001\u521b\u5efa\u4f60\u7684\u5e7f\u544a\u8d26\u6237<\/strong><\/p>\n\n\n\n<p>1) \u4eceTikTok for Business\u767b\u9646\u9875\u9762\u70b9\u51fb &#8220;\u5f00\u59cb&#8221;\uff0c\u7136\u540e\u8f93\u5165\u4f60\u7684\u5730\u533a>\u4e1a\u52a1\u7c7b\u578b>\u70b9\u51fb\u4e0b\u4e00\u6b65\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"329\" height=\"350\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240604034714403.png\" alt=\"\" class=\"wp-image-84350\"\/><\/figure>\n\n\n\n<p>2) \u586b\u5199\u4f60\u7684\u8be6\u7ec6\u8d44\u6599 > \u70b9\u51fb\u6ce8\u518c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"309\" height=\"383\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240604034721158.png\" alt=\"\" class=\"wp-image-84351\"\/><\/figure>\n\n\n\n<p>\u6ce8\u518c\u5b8c\u540e\u5c31\u53ef\u4ee5\u5f00\u59cb\u5728TikTok\u4e0a\u505a\u5e7f\u544a\u4e86\u3002<\/p>\n\n\n\n<p><strong>2\u3001\u521b\u5efa\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217<\/strong><\/p>\n\n\n\n<p>\u4e0eFB\u5e7f\u544a\u548cGoogle\u5e7f\u544a\u76f8\u4f3c\uff0cTikTok\u4e5f\u6709\u4e00\u4e2a\u5c42\u6b21\u7ed3\u6784\uff1a\u5e7f\u544a\u7cfb\u5217&gt;\u5e7f\u544a\u7ec4&gt;\u5e7f\u544a\u3002<\/p>\n\n\n\n<p>1)\u8fdb\u5165\u5e7f\u544a\u7ba1\u7406\u5668\u9876\u90e8\u7684 &#8220;Campagin&#8221;\u6807\u7b7e\uff0c\u70b9\u51fb &#8220;Create&#8221;\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"316\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240604034729297.png\" alt=\"\" class=\"wp-image-84352\"\/><\/figure>\n\n\n\n<p>2) \u9009\u62e9\u4f60\u7684\u76ee\u6807\u3002\u6839\u636e\u4f60\u7684\u8425\u9500\u76ee\u6807\u662f\u4ec0\u4e48\uff0c\u53ef\u4ee5\u9009\u62e9\u8ba4\u77e5\u3001\u8003\u8651\u6216\u8f6c\u6362\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"257\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240604034736961.png\" alt=\"\" class=\"wp-image-84353\"\/><\/figure>\n\n\n\n<p>\u5f53\u4f60\u521b\u5efa\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\u540eTikTok\u4f1a\u81ea\u52a8\u8ba9\u4f60\u8f6c\u5230\u5e7f\u544a\u7ec4\u90e8\u5206\u3002<\/p>\n\n\n\n<p><strong>3\u3001\u521b\u5efa\u4e00\u4e2a\u5e7f\u544a\u7ec4<\/strong><\/p>\n\n\n\n<p>1)\u9009\u62e9\u4f60\u7684\u5e7f\u544a\u4f4d\u7f6e(\u9ed8\u8ba4\u9009\u62e9\u81ea\u52a8\u653e\u7f6e)\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"211\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240604034744611.png\" alt=\"\" class=\"wp-image-84354\"\/><\/figure>\n\n\n\n<p>2) \u9009\u62e9\u63a8\u5e7f\u7c7b\u578b\u3001URL\u3001\u663e\u793a\u540d\u79f0\u3001\u5934\u50cf\u4ee5\u53ca\u7528\u6237\u8ddf\u5e7f\u544a\u4e92\u52a8\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"462\" height=\"418\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240604034752302.png\" alt=\"\" class=\"wp-image-84355\"\/><\/figure>\n\n\n\n<p>3) \u51b3\u5b9a\u662f\u5426\u8981\u4f7f\u7528TikTok\u7684\u81ea\u52a8\u521b\u610f\u4f18\u5316\u3002\u8fd9\u662fTikTok\u4e3a\u5c0f\u4f01\u4e1a\u521b\u5efa\u7684\u5de5\u5177\u4e4b\u4e00\u3002\u6839\u636e\u4f60\u63d0\u4f9b\u7684\u56fe\u7247\u3001\u89c6\u9891\u548c\u6587\u6848\u5efa\u7acb\u5e7f\u544a\uff0c\u4e0d\u65ad\u5730\u6d4b\u8bd5\u51fa\u6548\u679c\u8f83\u597d\u7684\u7d20\u6750\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"134\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240604034759494.png\" alt=\"\" class=\"wp-image-84356\"\/><\/figure>\n\n\n\n<p>4) \u6311\u9009\u4f60\u7684\u53d7\u4f17\u76ee\u6807\u3002<\/p>\n\n\n\n<p>\u4f60\u53ef\u4ee5\u6839\u636e\u4eba\u53e3\u7edf\u8ba1\u5b66\u548c\u5174\u8da3\u6765\u5b9a\u4f4d\u53d7\u4f17\u3002\u4f60\u4e5f\u53ef\u4ee5\u4ece\u4f60\u7684\u5ba2\u6237\u6863\u6848\u3001\u7f51\u7ad9\u6d41\u91cf\u3001\u5e94\u7528\u7a0b\u5e8f\u6d3b\u52a8\u6216\u4ee5\u524d\u7684\u5e7f\u544a\u53c2\u4e0e\u4e2d\u521b\u5efa\u4e00\u4e2a\u81ea\u5b9a\u4e49\u53d7\u4f17\u3002<\/p>\n\n\n\n<p>\u8981\u4ece\u7f51\u7ad9\u6d41\u91cf\u5efa\u7acb\u81ea\u5b9a\u4e49\u53d7\u4f17\uff0c\u9700\u8981\u5728\u4f60\u7684\u7f51\u7ad9\u4e0a\u5b89\u88c5TikTok Pixel\u3002TikTok Pixel\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4f18\u5316\u5e7f\u544a\uff0c\u5c06\u5e7f\u544a\u7684\u6210\u529f\u4e0e\u5ba2\u6237\u5728\u7f51\u7ad9\u4e0a\u7684\u884c\u4e3a\u8054\u7cfb\u8d77\u6765\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"521\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240604034807160.png\" alt=\"\" class=\"wp-image-84357\"\/><\/figure>\n\n\n\n<p>5) \u9009\u62e9\u6bcf\u65e5\u9884\u7b97\u6216\u603b\u9884\u7b97\uff0c\u53ef\u4ee5\u6392\u671f\u6295\u653e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"449\" height=\"314\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240604034813835.png\" alt=\"\" class=\"wp-image-84358\"\/><\/figure>\n\n\n\n<p>6)\u8bbe\u7f6e\u4f60\u7684\u7ade\u4ef7\u8ba1\u5212\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"483\" height=\"401\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240604034820122.png\" alt=\"\" class=\"wp-image-84359\"\/><\/figure>\n\n\n\n<p>7)\u70b9\u51fb\u4e0b\u4e00\u6b65\uff0c\u5c31\u53ef\u4ee5\u521b\u5efa\u4e00\u4e2a\u65b0\u7684\u5e7f\u544a\u4e86\u3002<\/p>\n\n\n\n<p><strong>4\u3001\u521b\u5efa\u4e00\u4e2a\u5e7f\u544a<\/strong><\/p>\n\n\n\n<p>1)\u4e0a\u4f20\u89c6\u9891\u6216\u56fe\u7247\u7d20\u6750\u3002TikTok\u53ef\u4ee5\u628a\u9759\u6b62\u7684\u56fe\u7247\u53d8\u6210\u89c6\u9891\uff0c\u4f46\u4e00\u5b9a\u8981\u9075\u5faaTikTok\u7684\u5e7f\u544a\u89c4\u5b9a\uff0c\u4f8b\u5982\u50cf\u7d20\uff0c\u65f6\u957f\u90fd\u6709\u89c4\u5b9a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"340\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240604034828282.png\" alt=\"\" class=\"wp-image-84360\" srcset=\"\/\/img.073980.com\/uploads\/2024\/06\/20240604034828282.png 497w, 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class=\"wp-image-84362\"\/><\/figure>\n\n\n\n<p>\u901a\u8fc7TikTok\u7684\u5e7f\u544a\u540e\u53f0\u53ef\u4ee5\u770b\u5230\u4f60\u7684\u5e7f\u544a\u72b6\u6001\u548c\u6548\u679c\u3002<\/p>\n\n\n\n<p>\u5e7f\u544a\u548c\u6d3b\u52a8\u7684\u5f53\u524d\u72b6\u6001<\/p>\n\n\n\n<p>\u6240\u6709\u5e7f\u544a\u7684CPM\u3001CPC\u3001CPA\u3001CTR\u3001\u8f6c\u6362\u7387\u4ee5\u53ca\u66f4\u591a\u6307\u6807<\/p>\n\n\n\n<p>\u5f53\u524d\u7684\u5e7f\u544a\u652f\u51fa<\/p>\n\n\n\n<p>\u8ddf\u5176\u4ed6\u793e\u4ea4\u8f6f\u4ef6\u4e00\u6837\uff0c\u4e5f\u53ef\u4ee5\u901a\u8fc7\u4e00\u6b21\u70b9\u51fb\u5bfc\u51fa\u7ed3\u679c\uff0c\u65b9\u4fbf\u5206\u6790\u6570\u636e\u3002<\/p>\n\n\n\n<p>2)\u5728\u5e7f\u544a\u7cfb\u5217\u9875\u9762\u4e0a\u83b7\u5f97\u66f4\u591a\u6570\u636e<\/p>\n\n\n\n<p>\u8ddfFacebook\u5e7f\u544a\u7684\u540e\u53f0\u7c7b\u4f3c\uff0cTikTok\u7684\u5e7f\u544a\u540e\u53f0\u4e5f\u53ef\u4ee5\u901a\u8fc7\u5e7f\u544a\u7cfb\u5217>\u5e7f\u544a\u7ec4>\u5e7f\u544a\uff0c\u53ef\u4ee5\u4e00\u5c42\u4e00\u5c42\u5730\u67e5\u770b\u5e7f\u544a\u6548\u679c\u3002<\/p>\n\n\n\n<figure 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