{"id":85697,"date":"2024-06-14T11:43:18","date_gmt":"2024-06-14T03:43:18","guid":{"rendered":"https:\/\/www.073980.com\/?p=85697"},"modified":"2024-06-14T11:43:20","modified_gmt":"2024-06-14T03:43:20","slug":"%e4%bb%8e0%e5%88%b01%ef%bc%8ctiktok%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e4%bc%98%e5%8c%96%e5%85%a8%e6%94%bb%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.073980.com\/85697.htm","title":{"rendered":"\u4ece0\u52301\uff0cTikTok\u5e7f\u544a\u6295\u653e\u4f18\u5316\u5168\u653b\u7565"},"content":{"rendered":"\n<p>\u5728\u6570\u5b57\u8425\u9500\u7684\u6d69\u701a\u5b87\u5b99\u4e2d\uff0cTikTok\u5982\u540c\u4e00\u9897\u7480\u74a8\u7684\u65b0\u661f\uff0c\u4ee5\u5176\u72ec\u7279\u7684\u77ed\u89c6\u9891\u9b45\u529b\u8fc5\u901f\u5e2d\u5377\u5168\u7403\uff0c\u6210\u4e3a\u54c1\u724c\u89e6\u8fbe\u5e74\u8f7b\u4e00\u4ee3\u7684\u9ec4\u91d1\u901a\u9053\u3002\u672c\u6587\u65e8\u5728\u63d0\u4f9b\u4e00\u4efd\u8be6\u5c3d\u7684TikTok\u5e7f\u544a\u6295\u653e\u4f18\u5316\u5168\u653b\u7565\uff0c\u52a9\u529b\u5e7f\u544a\u4e3b\u5728\u77ed\u89c6\u9891\u8425\u9500\u7684\u6d6a\u6f6e\u4e2d\u4e58\u98ce\u7834\u6d6a\uff0c\u5b9e\u73b0\u54c1\u724c\u4ef7\u503c\u7684\u6700\u5927\u5316\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"411\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240614034243891.png\" alt=\"\" class=\"wp-image-85710\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e86\u89e3TikTok\u5e7f\u544a\u751f\u6001<\/h2>\n\n\n\n<p><strong>1.1 \u7528\u6237\u753b\u50cf\u6d1e\u5bdf<\/strong><\/p>\n\n\n\n<p>TikTok\u7684\u7528\u6237\u7fa4\u4f53\u4ee5Z\u4e16\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3\u4e3a\u4e3b\uff0c\u4ed6\u4eec\u8ffd\u6c42\u4e2a\u6027\u5316\u3001\u5a31\u4e50\u5316\u7684\u5185\u5bb9\uff0c\u5bf9\u65b0\u9c9c\u4e8b\u7269\u5145\u6ee1\u597d\u5947\u3002\u7406\u89e3\u8fd9\u4e00\u7fa4\u4f53\u7684\u5174\u8da3\u504f\u597d\u3001\u6d88\u8d39\u4e60\u60ef\u662f\u5236\u5b9a\u5e7f\u544a\u7b56\u7565\u7684\u57fa\u77f3\u3002<\/p>\n\n\n\n<p><strong>1.2 \u5e7f\u544a\u5f62\u5f0f\u6982\u89c8<\/strong><\/p>\n\n\n\n<p>TikTok\u63d0\u4f9b\u4e86\u4e30\u5bcc\u591a\u6837\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u5305\u62ec\u4f46\u4e0d\u9650\u4e8eIn-Feed\u5e7f\u544a\u3001Brand Takeover\u3001TopView\u3001Branded Hashtag Challenge\u7b49\u3002\u6bcf\u79cd\u5f62\u5f0f\u90fd\u6709\u5176\u72ec\u7279\u4f18\u52bf\uff0c\u6839\u636e\u8425\u9500\u76ee\u6807\u9009\u62e9\u5408\u9002\u7684\u5e7f\u544a\u7c7b\u578b\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e7f\u544a\u6295\u653e\u524d\u7684\u51c6\u5907<\/h2>\n\n\n\n<p><strong>2.1 \u660e\u786e\u8425\u9500\u76ee\u6807<\/strong><\/p>\n\n\n\n<p>\u662f\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u8fd8\u662f\u76f4\u63a5\u4fc3\u8fdb\u4ea7\u54c1\u9500\u552e?\u4e0d\u540c\u7684\u76ee\u6807\u5bfc\u5411\u5c06\u51b3\u5b9a\u5e7f\u544a\u5185\u5bb9\u7684\u521b\u4f5c\u65b9\u5411\u548c\u6295\u653e\u7b56\u7565\u3002<\/p>\n\n\n\n<p><strong>2.2 \u7cbe\u51c6\u5b9a\u4f4d\u76ee\u6807\u53d7\u4f17<\/strong><\/p>\n\n\n\n<p>\u5229\u7528TikTok Ads Manager\u7684\u8be6\u7ec6\u5b9a\u4f4d\u5de5\u5177\uff0c\u57fa\u4e8e\u5730\u7406\u4f4d\u7f6e\u3001\u5e74\u9f84\u3001\u6027\u522b\u3001\u5174\u8da3\u7b49\u591a\u79cd\u7ef4\u5ea6\u7cbe\u786e\u5b9a\u4e49\u76ee\u6807\u53d7\u4f17\u3002<\/p>\n\n\n\n<p><strong>2.3 \u521b\u610f\u5185\u5bb9\u7b56\u5212<\/strong><\/p>\n\n\n\n<p>\u7ed3\u5408\u5e73\u53f0\u7279\u70b9\uff0c\u521b\u9020\u539f\u751f\u3001\u6709\u8da3\u3001\u6613\u4e8e\u4f20\u64ad\u7684\u77ed\u89c6\u9891\u5185\u5bb9\u3002\u6545\u4e8b\u5316\u3001\u4e92\u52a8\u6027\u3001\u89c6\u89c9\u51b2\u51fb\u529b\u662f\u5173\u952e\u8981\u7d20\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e7f\u544a\u6295\u653e\u4e0e\u4f18\u5316\u7b56\u7565<\/h2>\n\n\n\n<p><strong>3.0 \u5e7f\u544a\u642d\u5efa\u6b63\u786e\u8def\u5f84<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"449\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240614033909527.png\" alt=\"\" class=\"wp-image-85698\"\/><\/figure>\n\n\n\n<p><strong>3.1 \u9009\u62e9\u6b63\u786e\u7684\u6295\u653e\u76ee\u6807<\/strong><\/p>\n\n\n\n<p>\u6295\u653e\u5c0f\u5e97\u5e7f\u544a\u5fc5\u987b\u9009\u62e9\u300a\u5e97\u94fa\u63a8\u5e7f\u300b\u529f\u80fd!\u5426\u5219\u65e0\u6cd5\u6295\u653e\u5c0f\u5e97\u5e7f\u544a!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"473\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240614033920355.png\" alt=\"\" class=\"wp-image-85699\"\/><\/figure>\n\n\n\n<p><strong>3.2 \u9009\u62e9\u6295\u653e\u7684\u76ee\u6807(\u77ed\u89c6\u9891\u5e26\u8d27or\u76f4\u64ad\u95f4\u63a8\u5e7f)<\/strong><\/p>\n\n\n\n<p>\u521b\u5efa\u8ba1\u5212\u7684\u65f6\u5019\u4e00\u5b9a\u8981\u9009\u62e9\u81ea\u5df1\u60f3\u8981\u7684\u6295\u653e\u76ee\u6807\uff0c\u5176\u4e2d\u63a8\u5e7f\u76ee\u6807\u7684\u8986\u76d6\u5f62\u5f0f\u5305\u62ec\uff1a<\/p>\n\n\n\n<p>1. \u77ed\u89c6\u9891\u5e26\u8d27\u2014\u2014\u77ed\u89c6\u9891\u753b\u9762<\/p>\n\n\n\n<p>2. \u76f4\u64ad\u5f15\u6d41\u2014\u2014\u76f4\u64ad\u95f4\u5b9e\u65f6\u753b\u9762\u3001\u77ed\u89c6\u9891\u753b\u9762<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"642\" height=\"379\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240614033933323.png\" alt=\"\" class=\"wp-image-85700\"\/><\/figure>\n\n\n\n<p><strong>3.3 \u5b9a\u5411\u8bbe\u7f6e(\u6d4b\u8bd5\u8bef\u533a!\u524d\u671f\u4e0d\u8981\u76f2\u76ee\u5b9a\u5411)<\/strong><\/p>\n\n\n\n<p>\u8fc7\u7a84\u7684\u4eba\u7fa4\u5b9a\u5411\u4f1a\u5bfc\u81f4CPA\u62c9\u9ad8CPM\u7206\u6da8!\u901a\u6295\u7684\u76ee\u7684\u662f\u4e3a\u4e86\u7ed9\u5230\u7cfb\u7edf\u66f4\u591a\u7684\u4eba\u7fa4\u5b66\u4e60\u7a7a\u95f4\u3002\u4ece\u800c\u964d\u4f4eCPA\u6210\u672c<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"459\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240614033947649.png\" alt=\"\" class=\"wp-image-85701\"\/><\/figure>\n\n\n\n<p><strong>3.4 \u9884\u7b97\u4e0e\u6295\u653e\u6392\u671f\u8bbe\u7f6e<\/strong><\/p>\n\n\n\n<p>\u5355\u4e2a\u5e7f\u544a\u7ec4\u9884\u7b97\u8bbe\u7f6e\u4e3a50\u7f8e\u91d1\uff0c\u8fc7\u4f4e\u7684\u65e5\u9884\u7b97\u65e0\u6cd5\u7ed9\u5230\u5e7f\u544a\u6d4b\u8bd5\u7a7a\u95f4\u3002<\/p>\n\n\n\n<p>\u6295\u653e\u65f6\u95f4\u524d\u671f\u4e0d\u8981\u9009\u62e9\u56fa\u5b9a\u65f6\u95f4!\u5426\u5219\u65e0\u6cd5\u6d4b\u8bd5\u51fa\u5f53\u5730\u4eba\u7fa4\u8d2d\u4e70\u7684\u884c\u4e3a\u65f6\u95f4\u4e60\u60ef\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"632\" height=\"600\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240614033955354.png\" alt=\"\" class=\"wp-image-85702\"\/><\/figure>\n\n\n\n<p><strong>3.5 \u5e7f\u544a\u51fa\u4ef7\u53ca\u8f6c\u5316\u76ee\u6807<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"135\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240614034008977.png\" alt=\"\" class=\"wp-image-85703\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"661\" height=\"328\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240614034016220.png\" alt=\"\" class=\"wp-image-85704\"\/><\/figure>\n\n\n\n<p>1. \u521d\u6b21\u5f00\u8dd1\u5e7f\u544a\u76f4\u63a5\u9009\u62e9\u201c\u652f\u4ed8\u5b8c\u6210\u201d\u8f6c\u5316\u76ee\u6807<\/p>\n\n\n\n<p>2. \u5546\u54c1\u70b9\u51fb\u8f6c\u5316\u7387\u9ad8 \u5c1d\u8bd5\u201c\u5f00\u59cb\u7ed3\u8d26\u201d\u8f6c\u5316\u76ee\u6807<\/p>\n\n\n\n<p>3.\u201c\u652f\u4ed8\u5b8c\u6210\u201d\u6210\u672c\u592a\u9ad8\uff0c\u53ef\u4ee5\u5c1d\u8bd5\u6295\u5f00\u59cb\u7ed3\u8d26\u8ba1\u7b97\u5b9e\u9645\u4e0b\u5355\u6210\u672c<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"110\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240614034027210.png\" alt=\"\" class=\"wp-image-85705\"\/><\/figure>\n\n\n\n<p>\u524d\u671f\u4f7f\u7528\u9636\u68af\u51fa\u4ef7\u80fd\u52a0\u901f\u6d4b\u51fa\u4ea7\u54c1\u5b9e\u9645\u6210\u672c\uff0c\u4e0d\u540c\u7684\u8f6c\u5316\u76ee\u6807\u80fd\u7ed9\u5230\u66f4\u591a\u7684\u589e\u91cf\u7a7a\u95f4\u3002<\/p>\n\n\n\n<p><strong>3.6 \u5e7f\u544a\u6837\u5f0f\u7684\u9009\u62e9<\/strong><\/p>\n\n\n\n<p>\u76f4\u64ad\u5e7f\u544a(\u5b9e\u65f6\u753b\u9762+\u77ed\u89c6\u9891\u5f15\u6d41)<\/p>\n\n\n\n<p>\u76f4\u64ad\u95f4\u5b9e\u65f6\u753b\u9762\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"658\" height=\"706\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240614034047124.png\" alt=\"\" class=\"wp-image-85706\"\/><\/figure>\n\n\n\n<p>\u77ed\u89c6\u9891\u5f15\u6d41\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"615\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240614034111201.png\" alt=\"\" class=\"wp-image-85707\"\/><\/figure>\n\n\n\n<p>\u76f4\u64ad\u95f4\u5b9e\u65f6\u753b\u9762VS\u77ed\u89c6\u9891\u5f15\u6d41<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"332\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240614034120390.png\" alt=\"\" class=\"wp-image-85708\"\/><\/figure>\n\n\n\n<p><strong>3.7 \u5b8c\u6210\u6279\u91cf\u8ba1\u5212\u6d4b\u8bd5<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"418\" height=\"625\" src=\"https:\/\/img.073980.com\/uploads\/2024\/06\/20240614034132536.png\" alt=\"\" class=\"wp-image-85709\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f18\u5316\u6280\u5de7\u4e0e\u6ce8\u610f\u4e8b\u9879<\/h2>\n\n\n\n<p><strong>4.1 \u672c\u5730\u5316\u7b56\u7565<\/strong><\/p>\n\n\n\n<p>\u6839\u636e\u4e0d\u540c\u5730\u533a\u7684\u6587\u5316\u5dee\u5f02\u548c\u7528\u6237\u504f\u597d\uff0c\u5b9a\u5236\u5316\u5e7f\u544a\u5185\u5bb9\uff0c\u589e\u5f3a\u7528\u6237\u7684\u5171\u9e23\u611f\u548c\u63a5\u53d7\u5ea6\u3002<\/p>\n\n\n\n<p><strong>4.2 \u5229\u7528TikTok\u7f51\u7ea2<\/strong><\/p>\n\n\n\n<p>\u5408\u4f5cKOL\u6216\u7f51\u7ea2\u8fdb\u884c\u5185\u5bb9\u5171\u521b\uff0c\u501f\u52a9\u4ed6\u4eec\u7684\u5f71\u54cd\u529b\u548c\u7c89\u4e1d\u57fa\u7840\uff0c\u6269\u5927\u54c1\u724c\u8986\u76d6\u8303\u56f4\u548c\u4fe1\u4efb\u5ea6\u3002<\/p>\n\n\n\n<p><strong>4.3 \u5173\u6ce8\u7528\u6237\u53cd\u9988<\/strong><\/p>\n\n\n\n<p>\u79ef\u6781\u56de\u5e94\u7528\u6237\u8bc4\u8bba\uff0c\u6536\u96c6\u7528\u6237\u53cd\u9988\uff0c\u53ca\u65f6\u8c03\u6574\u5e7f\u544a\u7b56\u7565\uff0c\u6784\u5efa\u826f\u597d\u7684\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n\n\n\n<p>\u5728TikTok\u8fd9\u4e2a\u5145\u6ee1\u65e0\u9650\u53ef\u80fd\u7684\u821e\u53f0\u4e0a\uff0c\u4ece\u96f6\u5f00\u59cb\u6784\u5efa\u9ad8\u6548\u7684\u5e7f\u544a\u6295\u653e\u4f53\u7cfb\u5e76\u975e\u6613\u4e8b\uff0c\u4f46\u901a\u8fc7\u6df1\u5165\u7406\u89e3\u5e73\u53f0\u7279\u6027\u3001\u7cbe\u51c6\u5b9a\u4f4d\u76ee\u6807\u53d7\u4f17\u3001\u6301\u7eed\u4f18\u5316\u521b\u610f\u5185\u5bb9\u4e0e\u6295\u653e\u7b56\u7565\uff0c\u54c1\u724c\u65b9\u5b8c\u5168\u53ef\u4ee5\u5728\u8fd9\u4e2a\u5168\u7403\u5316\u7684\u821e\u53f0\u4e0a\u7efd\u653e\u5149\u5f69\u3002\u8bb0\u4f4f\uff0c\u6210\u529f\u7684TikTok\u5e7f\u544a\u4e0d\u4ec5\u4ec5\u662f\u5173\u4e8e\u5c55\u793a\uff0c\u66f4\u662f\u5173\u4e8e\u8fde\u63a5\u2014\u2014\u8fde\u63a5\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\uff0c\u6fc0\u53d1\u5171\u9e23\uff0c\u6700\u7ec8\u5b9e\u73b0\u5546\u4e1a\u76ee\u6807\u4e0e\u54c1\u724c\u4ef7\u503c\u7684\u53cc\u91cd\u98de\u8dc3\u3002\u5728\u77ed\u89c6\u9891\u8425\u9500\u7684\u5f81\u9014\u4e2d\uff0c\u6301\u7eed\u5b66\u4e60\u4e0e\u521b\u65b0\uff0c\u5c06\u662f\u6211\u4eec\u6700\u5f3a\u5927\u7684\u6b66\u5668\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u6570\u5b57\u8425\u9500\u7684\u6d69\u701a\u5b87\u5b99\u4e2d\uff0cTikTok\u5982\u540c\u4e00\u9897\u7480\u74a8\u7684\u65b0\u661f\uff0c\u4ee5\u5176\u72ec\u7279\u7684\u77ed\u89c6\u9891\u9b45\u529b\u8fc5\u901f\u5e2d\u5377\u5168\u7403\uff0c\u6210\u4e3a\u54c1\u724c\u89e6\u8fbe\u5e74\u8f7b\u4e00\u4ee3\u7684\u9ec4\u91d1\u901a\u9053\u3002\u672c\u6587\u65e8\u5728\u63d0\u4f9b\u4e00\u4efd\u8be6\u5c3d\u7684TikTok\u5e7f\u544a\u6295\u653e\u4f18\u5316\u5168\u653b\u7565\uff0c\u52a9\u529b\u5e7f\u544a\u4e3b\u5728\u77ed\u89c6\u9891\u8425\u9500\u7684\u6d6a\u6f6e\u4e2d\u4e58\u98ce\u7834\u6d6a\uff0c\u5b9e\u73b0\u54c1\u724c\u4ef7\u503c\u7684\u6700\u5927\u5316\u3002 &#8230;<\/p>\n","protected":false},"author":422,"featured_media":85710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"topic":[5212],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/85697"}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/422"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=85697"}],"version-history":[{"count":1,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/85697\/revisions"}],"predecessor-version":[{"id":85711,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/85697\/revisions\/85711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media\/85710"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=85697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=85697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=85697"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=85697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}