{"id":87729,"date":"2024-06-28T16:02:30","date_gmt":"2024-06-28T08:02:30","guid":{"rendered":"https:\/\/www.073980.com\/?p=87729"},"modified":"2024-06-28T16:02:31","modified_gmt":"2024-06-28T08:02:31","slug":"%e4%bb%8e%e6%96%b0%e6%89%8b%e5%88%b0%e9%ab%98%e6%89%8b%ef%bc%9a%e8%b7%a8%e5%a2%83%e7%94%b5%e5%95%86%e9%80%89%e5%93%81%e7%9a%84%e5%85%ad%e5%a4%a7%e5%b8%b8%e7%94%a8%e6%96%b9%e6%b3%95%e8%af%a6%e8%a7%a3","status":"publish","type":"post","link":"https:\/\/www.073980.com\/87729.htm","title":{"rendered":"\u4ece\u65b0\u624b\u5230\u9ad8\u624b\uff1a\u8de8\u5883\u7535\u5546\u9009\u54c1\u7684\u516d\u5927\u5e38\u7528\u65b9\u6cd5\u8be6\u89e3"},"content":{"rendered":"\n

\u5728\u8de8\u5883\u7535\u5546\u7684\u5e7f\u9614\u5929\u5730\u91cc\uff0c\u9009\u54c1\u662f\u6bcf\u4e00\u4f4d\u5356\u5bb6\u90fd\u5fc5\u987b\u9762\u5bf9\u7684\u91cd\u8981\u8bfe\u9898\u3002\u4ece\u6d77\u91cf\u7684\u5546\u54c1\u4e2d\u6311\u9009\u51fa\u65e2\u7b26\u5408\u5e02\u573a\u9700\u6c42\u53c8\u5177\u6709\u7ade\u4e89\u529b\u7684\u4ea7\u54c1\uff0c\u4e0d\u4ec5\u9700\u8981\u654f\u9510\u7684\u6d1e\u5bdf\u529b\uff0c\u8fd8\u9700\u8981\u4e00\u5957\u884c\u4e4b\u6709\u6548\u7684\u9009\u54c1\u65b9\u6cd5\u3002\u672c\u6587\u5c06\u8be6\u7ec6\u89e3\u6790\u8de8\u5883\u7535\u5546\u9009\u54c1\u7684\u516d\u5927\u5e38\u7528\u65b9\u6cd5\uff0c\u5e2e\u52a9\u5356\u5bb6\u4ece\u65b0\u624b\u6210\u957f\u4e3a\u9009\u54c1\u9ad8\u624b\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

1. \u6570\u636e\u5206\u6790\u6cd5<\/h2>\n\n\n\n

\u6570\u636e\u5206\u6790\u6cd5\u662f\u901a\u8fc7\u5206\u6790\u5404\u79cd\u6570\u636e\u6765\u53d1\u73b0\u5e02\u573a\u8d8b\u52bf\u548c\u70ed\u95e8\u4ea7\u54c1\u7684\u4e00\u79cd\u65b9\u6cd5\u3002\u5e38\u7528\u7684\u6570\u636e\u5206\u6790\u5de5\u5177\u5305\u62ecGoogle Trends\u3001Jungle Scout\u3001Keepa\u7b49\u3002<\/p>\n\n\n\n

Google Trends<\/strong>\u53ef\u4ee5\u7528\u6765\u5206\u6790\u5173\u952e\u8bcd\u7684\u641c\u7d22\u70ed\u5ea6\u548c\u8d8b\u52bf\u3002\u5356\u5bb6\u53ef\u4ee5\u6839\u636e\u76ee\u6807\u5e02\u573a\u7684\u641c\u7d22\u70ed\u5ea6\u6765\u9009\u62e9\u4ea7\u54c1\u3002<\/p>\n\n\n\n

Jungle Scout<\/strong>\u662f\u4e00\u6b3e\u529f\u80fd\u5f3a\u5927\u7684\u8de8\u5883\u7535\u5546\u9009\u54c1\u5de5\u5177\uff0c\u53ef\u4ee5\u63d0\u4f9b\u4ea7\u54c1\u7684\u9500\u552e\u6570\u636e\u3001\u7ade\u4e89\u6570\u636e\u3001\u5229\u6da6\u7387\u4f30\u7b97\u7b49\u4fe1\u606f\u3002<\/p>\n\n\n\n

Keepa<\/strong>\u662f\u4e00\u6b3e\u4e9a\u9a6c\u900a\u4ea7\u54c1\u4ef7\u683c\u8ddf\u8e2a\u5de5\u5177\uff0c\u53ef\u4ee5\u7528\u6765\u5206\u6790\u4ea7\u54c1\u7684\u4ef7\u683c\u8d8b\u52bf\u548c\u7ade\u4e89\u683c\u5c40\u3002<\/p>\n\n\n\n

2. \u793e\u4ea4\u5a92\u4f53\u5206\u6790\u6cd5<\/h2>\n\n\n\n

\u793e\u4ea4\u5a92\u4f53\u662f\u4e86\u89e3\u6d88\u8d39\u8005\u9700\u6c42\u548c\u6d41\u884c\u8d8b\u52bf\u7684\u91cd\u8981\u6e20\u9053\u3002\u5356\u5bb6\u53ef\u4ee5\u901a\u8fc7\u5206\u6790\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u70ed\u641c\u8bdd\u9898\u3001\u70ed\u95e8\u5e16\u5b50\u548c\u7f51\u7ea2\u63a8\u8350\u7b49\u5185\u5bb9\u6765\u53d1\u73b0\u70ed\u95e8\u4ea7\u54c1\u3002<\/p>\n\n\n\n

\u5e38\u7528\u7684\u793e\u4ea4\u5a92\u4f53\u5206\u6790\u5de5\u5177\u5305\u62ecBuzzSumo\u3001Brand24\u3001Hootsuite\u7b49\u3002<\/p>\n\n\n\n

BuzzSumo<\/strong>\u53ef\u4ee5\u7528\u6765\u5206\u6790\u793e\u4ea4\u5a92\u4f53\u5185\u5bb9\u7684\u70ed\u5ea6\u548c\u5f71\u54cd\u529b\u3002<\/p>\n\n\n\n

Brand24<\/strong>\u53ef\u4ee5\u7528\u6765\u8ffd\u8e2a\u7279\u5b9a\u5173\u952e\u8bcd\u6216\u54c1\u724c\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u63d0\u53ca\u60c5\u51b5\u3002<\/p>\n\n\n\n

Hootsuite<\/strong>\u53ef\u4ee5\u7528\u6765\u7ba1\u7406\u591a\u4e2a\u793e\u4ea4\u5a92\u4f53\u8d26\u6237\uff0c\u5e76\u5206\u6790\u793e\u4ea4\u5a92\u4f53\u6570\u636e\u3002<\/p>\n\n\n\n

3. \u884c\u4e1a\u62a5\u544a\u6cd5<\/h2>\n\n\n\n

\u884c\u4e1a\u62a5\u544a\u662f\u4e86\u89e3\u884c\u4e1a\u8d8b\u52bf\u548c\u5e02\u573a\u89c4\u6a21\u7684\u91cd\u8981\u8d44\u6599\u3002\u5356\u5bb6\u53ef\u4ee5\u9605\u8bfb\u884c\u4e1a\u62a5\u544a\u6765\u4e86\u89e3\u76ee\u6807\u5e02\u573a\u7684\u9700\u6c42\u548c\u7ade\u4e89\u683c\u5c40\uff0c\u5e76\u4ece\u4e2d\u53d1\u73b0\u9009\u54c1\u673a\u4f1a\u3002<\/p>\n\n\n\n

\u4e00\u4e9b\u77e5\u540d\u7684\u884c\u4e1a\u62a5\u544a\u7f51\u7ad9\u5305\u62ecIBISWorld\u3001Euromonitor\u3001Statista\u7b49\u3002<\/p>\n\n\n\n

IBISWorld<\/strong>\u63d0\u4f9b\u5168\u7403\u5404\u4e2a\u884c\u4e1a\u7684\u5e02\u573a\u7814\u7a76\u62a5\u544a\u3002<\/p>\n\n\n\n

Euromonitor<\/strong>\u63d0\u4f9b\u5168\u7403\u5404\u4e2a\u884c\u4e1a\u7684\u8be6\u7ec6\u5e02\u573a\u5206\u6790\u548c\u6570\u636e\u3002<\/p>\n\n\n\n

Statista<\/strong>\u63d0\u4f9b\u5404\u79cd\u884c\u4e1a\u548c\u5e02\u573a\u7684\u7edf\u8ba1\u6570\u636e\u548c\u7814\u7a76\u62a5\u544a\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

4. \u540c\u884c\u5206\u6790\u6cd5<\/h2>\n\n\n\n

\u540c\u884c\u5206\u6790\u6cd5\u662f\u901a\u8fc7\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u548c\u7b56\u7565\u6765\u53d1\u73b0\u9009\u54c1\u673a\u4f1a\u7684\u4e00\u79cd\u65b9\u6cd5\u3002\u5356\u5bb6\u53ef\u4ee5\u53c2\u8003\u7ade\u4e89\u5bf9\u624b\u7684\u70ed\u9500\u4ea7\u54c1\u3001\u5b9a\u4ef7\u7b56\u7565\u3001\u8425\u9500\u63a8\u5e7f\u7b49\uff0c\u5e76\u5728\u6b64\u57fa\u7840\u4e0a\u8fdb\u884c\u521b\u65b0\u548c\u4f18\u5316\u3002<\/p>\n\n\n\n

\u4e00\u4e9b\u5e38\u7528\u7684\u540c\u884c\u5206\u6790\u5de5\u5177\u5305\u62ecSimilarWeb\u3001Ahrefs\u3001SEMrush\u7b49\u3002<\/p>\n\n\n\n

SimilarWeb<\/strong>\u53ef\u4ee5\u7528\u6765\u5206\u6790\u7f51\u7ad9\u7684\u6d41\u91cf\u6765\u6e90\u3001\u5173\u952e\u8bcd\u6392\u540d\u548c\u53d7\u4f17\u7fa4\u4f53\u7b49\u4fe1\u606f\u3002<\/p>\n\n\n\n

Ahrefs<\/strong>\u53ef\u4ee5\u7528\u6765\u5206\u6790\u7f51\u7ad9\u7684\u94fe\u63a5\u6570\u636e\u548c\u5173\u952e\u8bcd\u6392\u540d\u3002<\/p>\n\n\n\n

SEMrush<\/strong>\u53ef\u4ee5\u7528\u6765\u5206\u6790\u7f51\u7ad9\u7684\u6d41\u91cf\u6765\u6e90\u3001\u5173\u952e\u8bcd\u6392\u540d\u548c\u7ade\u4e89\u5bf9\u624b\u7b49\u4fe1\u606f\u3002<\/p>\n\n\n\n

5. \u521b\u610f\u4ea7\u54c1\u7f51\u7ad9<\/h2>\n\n\n\n

\u4e00\u4e9b\u521b\u610f\u4ea7\u54c1\u7f51\u7ad9\u4f1a\u5b9a\u671f\u53d1\u5e03\u6700\u65b0\u5947\u7279\u7684\u4ea7\u54c1\uff0c\u8fd9\u4e9b\u4ea7\u54c1\u5f80\u5f80\u5177\u6709\u8f83\u9ad8\u7684\u5e02\u573a\u6f5c\u529b\u3002\u5356\u5bb6\u53ef\u4ee5\u5173\u6ce8\u8fd9\u4e9b\u7f51\u7ad9\u6765\u53d1\u73b0\u65b0\u7684\u9009\u54c1\u7075\u611f\u3002<\/p>\n\n\n\n

\u4e00\u4e9b\u77e5\u540d\u7684\u521b\u610f\u4ea7\u54c1\u7f51\u7ad9\u5305\u62ecThisIsWhyImBroke\u3001Coolhunting\u3001Yanko Design\u7b49\u3002<\/p>\n\n\n\n

ThisIsWhyImBroke<\/strong>\u4f1a\u53d1\u5e03\u5404\u79cd\u65b0\u5947\u7279\u7684\u4ea7\u54c1\uff0c\u5e76\u63d0\u4f9b\u4ea7\u54c1\u7684\u8d2d\u4e70\u94fe\u63a5\u3002<\/p>\n\n\n\n

Coolhunting<\/strong>\u662f\u4e00\u4e2a\u5168\u7403\u6027\u7684\u521b\u610f\u4ea7\u54c1\u8d8b\u52bf\u7f51\u7ad9\uff0c\u4f1a\u53d1\u5e03\u5404\u79cd\u65b0\u5174\u8d8b\u52bf\u548c\u4ea7\u54c1\u3002<\/p>\n\n\n\n

Yanko Design<\/strong>\u662f\u4e00\u4e2a\u5de5\u4e1a\u8bbe\u8ba1\u7f51\u7ad9\uff0c\u4f1a\u53d1\u5e03\u5404\u79cd\u521b\u610f\u4ea7\u54c1\u8bbe\u8ba1\u3002<\/p>\n\n\n\n

6. \u53c2\u52a0\u5c55\u4f1a<\/h2>\n\n\n\n

\u53c2\u52a0\u5c55\u4f1a\u662f\u4e86\u89e3\u6700\u65b0\u4ea7\u54c1\u8d8b\u52bf\u548c\u7ed3\u8bc6\u6f5c\u5728\u4f9b\u5e94\u5546\u7684\u4e00\u79cd\u597d\u65b9\u6cd5\u3002\u5356\u5bb6\u53ef\u4ee5\u53c2\u52a0\u4e0e\u76ee\u6807\u5e02\u573a\u76f8\u5173\u7684\u5c55\u4f1a\uff0c\u5e76\u4ece\u4e2d\u53d1\u73b0\u65b0\u7684\u9009\u54c1\u673a\u4f1a\u3002<\/p>\n\n\n\n

\u4e00\u4e9b\u77e5\u540d\u7684\u8de8\u5883\u7535\u5546\u5c55\u4f1a\u5305\u62ec\u5e7f\u4ea4\u4f1a\u3001CES\u5c55\u3001MWC\u5c55\u7b49\u3002<\/p>\n\n\n\n

\u5e7f\u4ea4\u4f1a<\/strong>\u662f\u4e2d\u56fd\u6700\u5927\u7684\u51fa\u53e3\u5546\u54c1\u4ea4\u6613\u4f1a\uff0c\u6bcf\u5e74\u6625\u79cb\u4e24\u5b63\u5404\u4e3e\u529e\u4e00\u5c4a\u3002<\/p>\n\n\n\n

CES\u5c55<\/strong>\u662f\u5168\u7403\u6700\u5927\u7684\u6d88\u8d39\u7535\u5b50\u5c55\uff0c\u6bcf\u5e74\u5728\u7f8e\u56fd\u62c9\u65af\u7ef4\u52a0\u65af\u4e3e\u529e\u3002<\/p>\n\n\n\n

MWC\u5c55<\/strong>\u662f\u5168\u7403\u6700\u5927\u7684\u79fb\u52a8\u901a\u4fe1\u5c55\uff0c\u6bcf\u5e74\u5728\u897f\u73ed\u7259\u5df4\u585e\u7f57\u90a3\u4e3e\u529e\u3002<\/p>\n\n\n\n

\u8de8\u5883\u7535\u5546\u9009\u54c1\u662f\u4e00\u9879\u590d\u6742\u7684\u5de5\u4f5c\uff0c\u9700\u8981\u5356\u5bb6\u7efc\u5408\u8003\u8651\u591a\u79cd\u56e0\u7d20\u3002\u4ee5\u4e0a\u516d\u79cd\u65b9\u6cd5\u53ea\u662f\u4e00\u4e9b\u6bd4\u8f83\u5e38\u7528\u7684\u9009\u54c1\u65b9\u6cd5\uff0c\u5356\u5bb6\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u7684\u5b9e\u9645\u60c5\u51b5\u8fdb\u884c\u9009\u62e9\u548c\u7ec4\u5408\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5728\u8de8\u5883\u7535\u5546\u7684\u5e7f\u9614\u5929\u5730\u91cc\uff0c\u9009\u54c1\u662f\u6bcf\u4e00\u4f4d\u5356\u5bb6\u90fd\u5fc5\u987b\u9762\u5bf9\u7684\u91cd\u8981\u8bfe\u9898\u3002\u4ece\u6d77\u91cf\u7684\u5546\u54c1\u4e2d\u6311\u9009\u51fa\u65e2\u7b26\u5408\u5e02\u573a\u9700\u6c42\u53c8\u5177\u6709\u7ade\u4e89\u529b\u7684\u4ea7\u54c1\uff0c\u4e0d\u4ec5\u9700\u8981\u654f\u9510\u7684\u6d1e\u5bdf\u529b\uff0c\u8fd8\u9700\u8981\u4e00\u5957\u884c\u4e4b\u6709\u6548\u7684\u9009\u54c1\u65b9\u6cd5\u3002\u672c\u6587\u5c06\u8be6\u7ec6\u89e3\u6790\u8de8\u5883\u7535\u5546\u9009\u54c1\u7684\u516d\u5927\u5e38\u7528\u65b9\u6cd5\uff0c\u5e2e\u52a9\u5356\u5bb6\u4ece\u65b0\u624b\u6210\u957f\u4e3a\u9009\u54c1\u9ad8\u624b\u3002…<\/p>\n","protected":false},"author":422,"featured_media":87730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5918],"tags":[],"topic":[],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/87729"}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/422"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=87729"}],"version-history":[{"count":1,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/87729\/revisions"}],"predecessor-version":[{"id":87732,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/87729\/revisions\/87732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media\/87730"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=87729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=87729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=87729"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=87729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}