{"id":88892,"date":"2024-07-06T14:54:36","date_gmt":"2024-07-06T06:54:36","guid":{"rendered":"https:\/\/www.073980.com\/?p=88892"},"modified":"2024-07-06T14:54:38","modified_gmt":"2024-07-06T06:54:38","slug":"%e5%87%ba%e6%b5%b7%e5%bf%85%e7%9c%8b%ef%bc%81tiktok%e5%b9%bf%e5%91%8a%e7%b1%bb%e5%9e%8b%e8%af%a6%e8%a7%a3%e5%8f%8a%e6%8a%95%e6%94%be%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.073980.com\/88892.htm","title":{"rendered":"\u51fa\u6d77\u5fc5\u770b\uff01TikTok\u5e7f\u544a\u7c7b\u578b\u8be6\u89e3\u53ca\u6295\u653e\u7b56\u7565"},"content":{"rendered":"\n<p>\u5728\u5168\u7403\u5316\u65e5\u76ca\u52a0\u6df1\u7684\u4eca\u5929\uff0c\u51fa\u6d77\u8425\u9500\u5df2\u6210\u4e3a\u4f17\u591a\u4f01\u4e1a\u62d3\u5c55\u56fd\u9645\u5e02\u573a\u7684\u91cd\u8981\u6218\u7565\u4e4b\u4e00\u3002TikTok\u4f5c\u4e3a\u5168\u7403\u9886\u5148\u7684\u77ed\u89c6\u9891\u793e\u4ea4\u5e73\u53f0\uff0c\u4ee5\u5176\u5e9e\u5927\u7684\u7528\u6237\u7fa4\u4f53\u548c\u72ec\u7279\u7684\u7b97\u6cd5\u673a\u5236\uff0c\u6210\u4e3a\u4e86\u4f17\u591a\u51fa\u6d77\u4f01\u4e1a\u7ade\u76f8\u8ffd\u9010\u7684\u6d41\u91cf\u6d3c\u5730\u3002\u672c\u6587\u5c06\u8be6\u7ec6\u89e3\u6790TikTok\u7684\u591a\u79cd\u5e7f\u544a\u7c7b\u578b\u53ca\u5176\u6295\u653e\u7b56\u7565\uff0c\u52a9\u529b\u4f01\u4e1a\u7cbe\u51c6\u51fa\u6d77\uff0c\u5b9e\u73b0\u54c1\u724c\u4e0e\u5e02\u573a\u7684\u53cc\u8d62\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"368\" src=\"https:\/\/img.073980.com\/uploads\/2024\/07\/20240706065230471.png\" alt=\"\" class=\"wp-image-88893\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok\u5e7f\u544a\u7c7b\u578b\u8be6\u89e3<\/h2>\n\n\n\n<p><strong>1. \u5f00\u5c4f\u5e7f\u544a(Splash Ads\/Brand Takeover)<\/strong><\/p>\n\n\n\n<p>\u5f00\u5c4f\u5e7f\u544a\u662f\u7528\u6237\u6253\u5f00TikTok\u5e94\u7528\u65f6\u9996\u5148\u6620\u5165\u773c\u5e18\u7684\u5168\u5c4f\u5e7f\u544a\uff0c\u5177\u6709\u6781\u9ad8\u7684\u89c6\u89c9\u51b2\u51fb\u529b\u3002\u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u80fd\u591f\u5728\u77ed\u65f6\u95f4\u5185\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u529b\uff0c\u63d0\u5347\u54c1\u724c\u66dd\u5149\u5ea6\u548c\u77e5\u540d\u5ea6\u3002\u5c3d\u7ba1\u8d39\u7528\u8f83\u9ad8\uff0c\u4f46\u9002\u5408\u9884\u7b97\u5145\u8db3\u7684\u54c1\u724c\u578b\u5356\u5bb6\uff0c\u5c24\u5176\u662f\u5e0c\u671b\u5feb\u901f\u5efa\u7acb\u54c1\u724c\u5f62\u8c61\u7684\u4f01\u4e1a\u3002<\/p>\n\n\n\n<p><strong>2. \u4fe1\u606f\u6d41\u5e7f\u544a(In-Feed Native Video)<\/strong><\/p>\n\n\n\n<p>\u4fe1\u606f\u6d41\u5e7f\u544a\u662f\u4e00\u79cd\u539f\u751f\u5316\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u81ea\u7136\u878d\u5165\u7528\u6237\u7684\u89c6\u9891\u63a8\u8350\u6d41\u4e2d\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5236\u4f5c\u4e0e\u7528\u6237\u751f\u6210\u5185\u5bb9\u98ce\u683c\u76f8\u4f3c\u7684\u77ed\u89c6\u9891\u5e7f\u544a\uff0c\u901a\u8fc7\u521b\u610f\u548c\u8da3\u5473\u6027\u5438\u5f15\u7528\u6237\u70b9\u51fb\u548c\u4e92\u52a8\u3002\u76f8\u8f83\u4e8e\u5f00\u5c4f\u5e7f\u544a\uff0c\u4fe1\u606f\u6d41\u5e7f\u544a\u4ef7\u683c\u66f4\u4e3a\u4eb2\u6c11\uff0c\u9002\u5408\u4e2d\u5c0f\u54c1\u724c\u5356\u5bb6\u8fdb\u884c\u957f\u671f\u6295\u653e\u3002<\/p>\n\n\n\n<p><strong>3. \u54c1\u724c\u6548\u5e94\u5e7f\u544a(Brand Effect)<\/strong><\/p>\n\n\n\n<p>\u54c1\u724c\u6548\u5e94\u5e7f\u544a\u5229\u7528TikTok\u72ec\u7279\u7684AR\u6ee4\u955c\u548c\u7279\u6548\u6280\u672f\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u6c89\u6d78\u5f0f\u7684\u54c1\u724c\u4f53\u9a8c\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5b9a\u5236\u72ec\u7279\u7684AR\u6ee4\u955c\u3001\u8d34\u7eb8\u6216\u7279\u6548\uff0c\u8ba9\u7528\u6237\u5728\u4f7f\u7528TikTok\u65f6\u4e0e\u54c1\u724c\u8fdb\u884c\u4e92\u52a8\uff0c\u589e\u5f3a\u54c1\u724c\u8bb0\u5fc6\u70b9\u3002\u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u6709\u52a9\u4e8e\u63d0\u9ad8\u54c1\u724c\u8da3\u5473\u6027\u548c\u53c2\u4e0e\u5ea6\uff0c\u975e\u5e38\u9002\u5408\u8ffd\u6c42\u5e74\u8f7b\u3001\u65f6\u5c1a\u54c1\u724c\u5f62\u8c61\u7684\u4f01\u4e1a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"265\" src=\"https:\/\/img.073980.com\/uploads\/2024\/07\/20240706065259697.png\" alt=\"\" class=\"wp-image-88894\" style=\"width:684px;height:auto\"\/><\/figure>\n\n\n\n<p><strong>4. \u6311\u6218\u8d5b\u5e7f\u544a(Hashtag Challenge)<\/strong><\/p>\n\n\n\n<p>\u6311\u6218\u8d5b\u5e7f\u544a\u662fTikTok\u5e73\u53f0\u4e0a\u6700\u53d7\u6b22\u8fce\u7684\u5e7f\u544a\u5f62\u5f0f\u4e4b\u4e00\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u521b\u5efa\u4e00\u4e2a\u7279\u5b9a\u7684\u6311\u6218\u4e3b\u9898\uff0c\u5e76\u9f13\u52b1\u7528\u6237\u521b\u4f5c\u4e0e\u4e3b\u9898\u76f8\u5173\u7684\u89c6\u9891\u5185\u5bb9\u3002\u901a\u8fc7\u7528\u6237\u53c2\u4e0e\u548c\u4f20\u64ad\uff0c\u6311\u6218\u8d5b\u5e7f\u544a\u80fd\u591f\u8fc5\u901f\u63d0\u5347\u54c1\u724c\u66dd\u5149\u5ea6\u548c\u7528\u6237\u53c2\u4e0e\u5ea6\uff0c\u5b9e\u73b0\u75c5\u6bd2\u5f0f\u4f20\u64ad\u6548\u679c\u3002<\/p>\n\n\n\n<p><strong>5. \u8bdd\u9898\u5e7f\u544a(Top View)<\/strong><\/p>\n\n\n\n<p>\u8bdd\u9898\u5e7f\u544a\u7ed3\u5408\u4e86\u5f00\u5c4f\u5e7f\u544a\u548c\u4fe1\u606f\u6d41\u5e7f\u544a\u7684\u4f18\u52bf\uff0c\u65e2\u80fd\u5728\u7528\u6237\u6253\u5f00TikTok\u65f6\u5c55\u793a\uff0c\u53c8\u80fd\u957f\u65f6\u95f4\u505c\u7559\u5728\u7528\u6237\u7684\u89c6\u9891\u63a8\u8350\u6d41\u4e2d\u3002\u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u9002\u5408\u9700\u8981\u957f\u65f6\u95f4\u66dd\u5149\u548c\u6df1\u5ea6\u4e92\u52a8\u7684\u54c1\u724c\uff0c\u80fd\u591f\u6709\u6548\u63d0\u5347\u5e7f\u544a\u7684\u4f20\u64ad\u6548\u679c\u548c\u7528\u6237\u7c98\u6027\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"370\" src=\"https:\/\/img.073980.com\/uploads\/2024\/07\/20240706065421138.png\" alt=\"\" class=\"wp-image-88895\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok\u5e7f\u544a\u6295\u653e\u7b56\u7565<\/h2>\n\n\n\n<p><strong>1. \u5b9a\u5411\u6295\u653e\u4e0e\u7cbe\u51c6\u6295\u653e<\/strong><\/p>\n\n\n\n<p>TikTok\u63d0\u4f9b\u591a\u79cd\u5b9a\u5411\u6295\u653e\u9009\u9879\uff0c\u5982\u5730\u7406\u4f4d\u7f6e\u3001\u5174\u8da3\u3001\u5e74\u9f84\u3001\u6027\u522b\u7b49\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u66f4\u7cbe\u51c6\u5730\u5b9a\u4f4d\u76ee\u6807\u53d7\u4f17\u3002\u540c\u65f6\uff0c\u901a\u8fc7\u5229\u7528TikTok\u7684\u7528\u6237\u6570\u636e\u548c\u884c\u4e3a\u4e60\u60ef\u4fe1\u606f\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5b9e\u73b0\u7cbe\u51c6\u6295\u653e\uff0c\u63d0\u9ad8\u5e7f\u544a\u7684\u6295\u653e\u6548\u679c\u548c\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<p><strong>2. 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