{"id":89753,"date":"2024-07-12T10:28:38","date_gmt":"2024-07-12T02:28:38","guid":{"rendered":"https:\/\/www.073980.com\/?p=89753"},"modified":"2024-07-12T10:28:40","modified_gmt":"2024-07-12T02:28:40","slug":"tiktok%e7%9a%84%e5%b9%bf%e5%91%8a%e7%b1%bb%e5%9e%8b%e5%8c%85%e6%8b%ac%e5%93%aa%e4%ba%9b%ef%bc%9ftiktok%e5%b8%b8%e8%a7%81%e5%b9%bf%e5%91%8a%e7%b1%bb%e5%9e%8b%e7%8e%a9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.073980.com\/89753.htm","title":{"rendered":"tiktok\u7684\u5e7f\u544a\u7c7b\u578b\u5305\u62ec\u54ea\u4e9b\uff1ftiktok\u5e38\u89c1\u5e7f\u544a\u7c7b\u578b+\u73a9\u6cd5"},"content":{"rendered":"\n

\u968f\u7740TikTok\u5728\u5168\u7403\u8303\u56f4\u5185\u7684\u8fc5\u901f\u5d1b\u8d77\uff0c\u5b83\u5df2\u6210\u4e3a\u4f17\u591a\u54c1\u724c\u548c\u5546\u5bb6\u4e89\u76f8\u6295\u653e\u5e7f\u544a\u7684\u91cd\u8981\u5e73\u53f0\u3002TikTok\u4ee5\u5176\u72ec\u7279\u7684\u77ed\u89c6\u9891\u5f62\u5f0f\u548c\u5e9e\u5927\u7684\u7528\u6237\u57fa\u7840\uff0c\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u4e86\u591a\u6837\u5316\u7684\u5e7f\u544a\u7c7b\u578b\u548c\u521b\u65b0\u7684\u8425\u9500\u73a9\u6cd5\u3002\u672c\u6587\u5c06\u6df1\u5165\u63a2\u8ba8TikTok\u7684\u5e38\u89c1\u5e7f\u544a\u7c7b\u578b\u53ca\u5176\u73a9\u6cd5\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u66f4\u597d\u5730\u5229\u7528\u8fd9\u4e00\u5e73\u53f0\u5b9e\u73b0\u8425\u9500\u76ee\u6807\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

TikTok\u7684\u5e38\u89c1\u5e7f\u544a\u7c7b\u578b<\/h2>\n\n\n\n

1. \u5f00\u5c4f\u5e7f\u544a(Splash Ads)<\/strong><\/p>\n\n\n\n

\u5f00\u5c4f\u5e7f\u544a\u662f\u7528\u6237\u6253\u5f00TikTok\u5e94\u7528\u65f6\u9996\u5148\u6620\u5165\u773c\u5e18\u7684\u5168\u5c4f\u5e7f\u544a\uff0c\u5f62\u5f0f\u5305\u62ec\u89c6\u9891\u3001GIF\u6216\u9759\u6001\u56fe\u7247\u3002\u8fd9\u79cd\u5e7f\u544a\u5177\u6709\u9ad8\u66dd\u5149\u7387\u548c\u5f3a\u5236\u89c2\u770b\u7684\u7279\u70b9\uff0c\u80fd\u591f\u8fc5\u901f\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u529b\u3002\u7136\u800c\uff0c\u7531\u4e8e\u5176\u9ad8\u6602\u7684\u6295\u653e\u8d39\u7528\uff0c\u66f4\u9002\u5408\u9884\u7b97\u5145\u8db3\u7684\u5927\u578b\u54c1\u724c\u6216\u6d3b\u52a8\u63a8\u5e7f\u3002<\/p>\n\n\n\n

2. \u4fe1\u606f\u6d41\u5e7f\u544a(In-Feed Ads)<\/strong><\/p>\n\n\n\n

\u4fe1\u606f\u6d41\u5e7f\u544a\u7a7f\u63d2\u5728\u7528\u6237\u7684\u201c\u4e3a\u4f60\u63a8\u8350\u201d\u9875\u9762\u4e2d\uff0c\u5f62\u5f0f\u4e0e\u5185\u5bb9\u4e0e\u5176\u4ed6\u7528\u6237\u521b\u4f5c\u7684\u89c6\u9891\u65e0\u5f02\uff0c\u5177\u6709\u8f83\u5f3a\u7684\u6c89\u6d78\u611f\u548c\u4e92\u52a8\u6027\u3002\u7528\u6237\u53ef\u4ee5\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u8f6c\u53d1\u8fd9\u4e9b\u5e7f\u544a\uff0c\u589e\u52a0\u5176\u4f20\u64ad\u6548\u679c\u3002\u4fe1\u606f\u6d41\u5e7f\u544a\u6210\u672c\u76f8\u5bf9\u8f83\u4f4e\uff0c\u4e14\u652f\u6301\u7cbe\u51c6\u6295\u653e\uff0c\u662f\u4e2d\u5c0f\u54c1\u724c\u5356\u5bb6\u548c\u8de8\u5883\u7535\u5546\u7684\u9996\u9009\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

3. \u8d85\u7ea7\u9996\u4f4d\u5e7f\u544a(Topview Ads)<\/strong><\/p>\n\n\n\n

\u8d85\u7ea7\u9996\u4f4d\u5e7f\u544a\u662f\u7528\u6237\u5728\u6253\u5f00\u5e94\u75283\u79d2\u540e\u81ea\u52a8\u64ad\u653e\u7684\u5f00\u5c4f\u5e7f\u544a\u5f62\u5f0f\uff0c\u968f\u540e\u8f6c\u6362\u4e3a\u4fe1\u606f\u6d41\u5e7f\u544a\uff0c\u65f6\u957f\u53ef\u8fbe60\u79d2\u3002\u8fd9\u79cd\u5e7f\u544a\u7c7b\u578b\u7ed3\u5408\u4e86\u5f00\u5c4f\u5e7f\u544a\u7684\u9ad8\u66dd\u5149\u7387\u548c\u4fe1\u606f\u6d41\u5e7f\u544a\u7684\u4e92\u52a8\u6027\uff0c\u9002\u5408\u4f20\u64ad\u54c1\u724c\u6545\u4e8b\u548c\u589e\u52a0\u54c1\u724c\u66dd\u5149\u3002<\/p>\n\n\n\n

4. \u54c1\u724c\u6311\u6218\u8d5b(Branded Hashtag Challenge)<\/strong><\/p>\n\n\n\n

\u54c1\u724c\u6311\u6218\u8d5b\u662fTikTok\u4e0a\u6700\u53d7\u6b22\u8fce\u7684\u5e7f\u544a\u5f62\u5f0f\u4e4b\u4e00\u3002\u5e7f\u544a\u4e3b\u901a\u8fc7\u53d1\u8d77\u6311\u6218\u8d5b\uff0c\u9080\u8bf7\u7528\u6237\u53c2\u4e0e\u5e76\u521b\u4f5c\u5305\u542b\u54c1\u724c\u4e3b\u9898\u7684\u89c6\u9891\u5185\u5bb9\u3002\u8fd9\u4e9b\u89c6\u9891\u4f1a\u88ab\u6c47\u603b\u5728\u5e26\u6709\u4e3b\u9898\u6807\u7b7e\u7684\u9875\u9762\u4e2d\uff0c\u5f62\u6210\u75c5\u6bd2\u5f0f\u4f20\u64ad\u6548\u5e94\uff0c\u5927\u5e45\u63d0\u5347\u54c1\u724c\u66dd\u5149\u5ea6\u3002<\/p>\n\n\n\n

5. \u54c1\u724c\u6548\u679c\u5e7f\u544a(Branded Effect Ads)<\/strong><\/p>\n\n\n\n

\u54c1\u724c\u6548\u679c\u5e7f\u544a\u5141\u8bb8\u5e7f\u544a\u4e3b\u8bbe\u8ba1\u4e13\u5c5e\u7684AR\u6ee4\u955c\u3001\u8d34\u7eb8\u7b49\u7279\u6548\u529f\u80fd\uff0c\u4f9b\u7528\u6237\u5728\u65e5\u5e38\u521b\u4f5c\u4e2d\u4f7f\u7528\u3002\u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u5b9e\u73b0\u4e86\u8f6f\u690d\u5165\uff0c\u5f53\u7528\u6237\u4f7f\u7528\u8fd9\u4e9b\u7279\u6548\u5236\u4f5c\u89c6\u9891\u65f6\uff0c\u65e0\u5f62\u4e2d\u4e3a\u54c1\u724c\u505a\u4e86\u5ba3\u4f20\u3002\u54c1\u724c\u6548\u679c\u5e7f\u544a\u6210\u672c\u8f83\u4f4e\uff0c\u9002\u5408\u65b0\u624b\u5356\u5bb6\u5c1d\u8bd5\u3002<\/p>\n\n\n\n

6. \u4f01\u4e1a\u53f7(Business Account)<\/strong><\/p>\n\n\n\n

TikTok\u4f01\u4e1a\u53f7\u4e13\u4e3a\u54c1\u724c\u548c\u516c\u53f8\u8bbe\u8ba1\uff0c\u63d0\u4f9b\u5b98\u65b9\u8ba4\u8bc1\u6807\u8bc6\uff0c\u5e2e\u52a9\u54c1\u724c\u5feb\u901f\u83b7\u5f97\u7528\u6237\u4fe1\u4efb\u3002\u4f01\u4e1a\u53f7\u9664\u4e86\u4f18\u5316\u53d1\u5e03\u5185\u5bb9\u5916\uff0c\u8fd8\u652f\u6301\u4e0eTikTok\u7ea2\u4eba\u5408\u4f5c\u3001\u8fd0\u884c\u4ed8\u8d39\u5e7f\u544a\u3001\u5b9e\u65f6\u8ddf\u8e2a\u5e7f\u544a\u6548\u679c\u7b49\u529f\u80fd\uff0c\u4e3a\u54c1\u724c\u63d0\u4f9b\u5168\u65b9\u4f4d\u7684\u8425\u9500\u652f\u6301\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

TikTok\u5e7f\u544a\u7684\u73a9\u6cd5\u521b\u65b0<\/h2>\n\n\n\n

1. \u7cbe\u51c6\u5b9a\u4f4d\u4e0e\u6295\u653e<\/strong><\/p>\n\n\n\n

TikTok\u63d0\u4f9b\u4e86\u4e30\u5bcc\u7684\u7528\u6237\u753b\u50cf\u548c\u7b5b\u9009\u5173\u952e\u8bcd\u529f\u80fd\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u6839\u636e\u76ee\u6807\u53d7\u4f17\u7684\u5730\u7406\u4f4d\u7f6e\u3001\u8bed\u8a00\u3001\u6027\u522b\u548c\u5e74\u9f84\u7b49\u56e0\u7d20\u8fdb\u884c\u7cbe\u51c6\u5b9a\u4f4d\u4e0e\u6295\u653e\uff0c\u63d0\u9ad8\u5e7f\u544a\u7684\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n

2. \u5229\u7528\u70ed\u95e8\u8bdd\u9898\u4e0e\u8d8b\u52bf<\/strong><\/p>\n\n\n\n

\u7d27\u8ddfTikTok\u4e0a\u7684\u70ed\u95e8\u8bdd\u9898\u548c\u8d8b\u52bf\uff0c\u5236\u4f5c\u4e0e\u4e4b\u76f8\u5173\u7684\u5e7f\u544a\u5185\u5bb9\uff0c\u53ef\u4ee5\u5927\u5927\u589e\u52a0\u5e7f\u544a\u7684\u66dd\u5149\u5ea6\u548c\u7528\u6237\u53c2\u4e0e\u5ea6\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5173\u6ce8\u5e73\u53f0\u4e0a\u7684\u70ed\u95e8\u6311\u6218\u548c\u6807\u7b7e\uff0c\u7075\u6d3b\u8fd0\u7528\u5230\u5e7f\u544a\u521b\u4f5c\u4e2d\u3002<\/p>\n\n\n\n

3. \u521b\u610f\u5185\u5bb9\u5236\u4f5c<\/strong><\/p>\n\n\n\n

TikTok\u7528\u6237\u4ee5\u5e74\u8f7b\u4eba\u4e3a\u4e3b\uff0c\u4ed6\u4eec\u559c\u6b22\u5feb\u8282\u594f\u3001\u6709\u8da3\u4e14\u5bcc\u6709\u521b\u610f\u7684\u5185\u5bb9\u3002\u5e7f\u544a\u4e3b\u5728\u5236\u4f5c\u5e7f\u544a\u65f6\uff0c\u5e94\u6ce8\u91cd\u5185\u5bb9\u7684\u8da3\u5473\u6027\u548c\u521b\u65b0\u6027\uff0c\u4ee5\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u529b\u5e76\u6fc0\u53d1\u4ed6\u4eec\u7684\u5206\u4eab\u6b32\u671b\u3002<\/p>\n\n\n\n

4. \u7f51\u7ea2\u5408\u4f5c\u4e0eKOL\u8425\u9500<\/strong><\/p>\n\n\n\n

\u4e0eTikTok\u4e0a\u7684\u7f51\u7ea2\u6216KOL\u5408\u4f5c\uff0c\u53ef\u4ee5\u5feb\u901f\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u5f71\u54cd\u529b\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u901a\u8fc7\u8d5e\u52a9\u7f51\u7ea2\u521b\u4f5c\u5185\u5bb9\u6216\u53c2\u4e0e\u6311\u6218\u8d5b\u7b49\u5f62\u5f0f\uff0c\u5b9e\u73b0\u54c1\u724c\u4e0e\u7f51\u7ea2\u7684\u53cc\u8d62\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

5. \u6570\u636e\u5206\u6790\u4e0e\u4f18\u5316<\/strong><\/p>\n\n\n\n

\u5e7f\u544a\u4e3b\u5e94\u5b9a\u671f\u5206\u6790\u5e7f\u544a\u6570\u636e\uff0c\u4e86\u89e3\u7528\u6237\u7684\u884c\u4e3a\u4e60\u60ef\u548c\u504f\u597d\uff0c\u6839\u636e\u6570\u636e\u53cd\u9988\u8c03\u6574\u5e7f\u544a\u5185\u5bb9\u548c\u6295\u653e\u7b56\u7565\uff0c\u4e0d\u65ad\u4f18\u5316\u5e7f\u544a\u6548\u679c\u3002<\/p>\n\n\n\n

TikTok\u4f5c\u4e3a\u4e00\u4e2a\u5145\u6ee1\u6d3b\u529b\u548c\u521b\u65b0\u529b\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\uff0c\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u4e86\u591a\u6837\u5316\u7684\u5e7f\u544a\u7c7b\u578b\u548c\u4e30\u5bcc\u7684\u8425\u9500\u73a9\u6cd5\u3002\u4ece\u5f00\u5c4f\u5e7f\u544a\u5230\u4fe1\u606f\u6d41\u5e7f\u544a\uff0c\u4ece\u54c1\u724c\u6311\u6218\u8d5b\u5230\u54c1\u724c\u6548\u679c\u5e7f\u544a\uff0c\u6bcf\u4e00\u79cd\u5e7f\u544a\u7c7b\u578b\u90fd\u6709\u5176\u72ec\u7279\u7684\u4f18\u52bf\u548c\u9002\u7528\u573a\u666f\u3002\u5e7f\u544a\u4e3b\u5e94\u6839\u636e\u81ea\u8eab\u9700\u6c42\u548c\u76ee\u6807\u53d7\u4f17\u7684\u7279\u70b9\uff0c\u9009\u62e9\u5408\u9002\u7684\u5e7f\u544a\u7c7b\u578b\u548c\u73a9\u6cd5\uff0c\u901a\u8fc7\u7cbe\u51c6\u5b9a\u4f4d\u3001\u521b\u610f\u5185\u5bb9\u5236\u4f5c\u3001\u7f51\u7ea2\u5408\u4f5c\u4ee5\u53ca\u6570\u636e\u5206\u6790\u4e0e\u4f18\u5316\u7b49\u624b\u6bb5\uff0c\u5b9e\u73b0\u8425\u9500\u6548\u679c\u7684\u6700\u5927\u5316\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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