{"id":90137,"date":"2024-07-16T10:39:27","date_gmt":"2024-07-16T02:39:27","guid":{"rendered":"https:\/\/www.073980.com\/?p=90137"},"modified":"2024-07-16T10:39:29","modified_gmt":"2024-07-16T02:39:29","slug":"%e5%a6%82%e4%bd%95%e6%8a%95%e6%94%betiktok%e5%b9%bf%e5%91%8a%ef%bc%9f%e6%b5%81%e7%a8%8b%e4%b8%8e%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.073980.com\/90137.htm","title":{"rendered":"\u5982\u4f55\u6295\u653etiktok\u5e7f\u544a\uff1f\u6d41\u7a0b\u4e0e\u7b56\u7565"},"content":{"rendered":"\n

\u5728\u6570\u5b57\u5316\u8425\u9500\u7684\u4eca\u5929\uff0cTikTok\u4f5c\u4e3a\u5168\u7403\u9886\u5148\u7684\u77ed\u89c6\u9891\u793e\u4ea4\u5e73\u53f0\uff0c\u5176\u5de8\u5927\u7684\u7528\u6237\u57fa\u7840\u548c\u9ad8\u5ea6\u6d3b\u8dc3\u7684\u793e\u533a\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u4e86\u524d\u6240\u672a\u6709\u7684\u5e7f\u544a\u6295\u653e\u673a\u4f1a\u3002\u672c\u6587\u5c06\u8be6\u7ec6\u89e3\u6790\u5982\u4f55\u5728TikTok\u4e0a\u6295\u653e\u5e7f\u544a\uff0c\u5305\u62ec\u6295\u653e\u6d41\u7a0b\u548c\u7b56\u7565\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u6700\u5927\u5316\u5e7f\u544a\u6548\u679c\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u4e00\u3001TikTok\u5e7f\u544a\u6295\u653e\u6d41\u7a0b<\/h2>\n\n\n\n

1. \u521b\u5efa\u4e00\u4e2a\u5e7f\u544a\u8d26\u6237<\/strong><\/p>\n\n\n\n

\u9996\u5148\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u8bbf\u95eeTikTok Ads\u4e3b\u9875\uff0c\u70b9\u51fb\u201cCreate an Ad\u201d\u5f00\u59cb\u6ce8\u518c\u6d41\u7a0b\u3002\u6309\u7167\u8981\u6c42\u586b\u5199\u8868\u683c\uff0c\u5305\u62ec\u8054\u7cfb\u65b9\u5f0f\u3001\u5e7f\u544a\u8d26\u6237\u4fe1\u606f\u7b49\uff0c\u901a\u5e38\u6ce8\u518c\u4f1a\u572848\u5c0f\u65f6\u5185\u5b8c\u6210\u3002\u6210\u529f\u6ce8\u518c\u540e\uff0c\u5e7f\u544a\u4e3b\u5373\u53ef\u8fdb\u5165TikTok Ads\u540e\u53f0\u8fdb\u884c\u5e7f\u544a\u521b\u5efa\u548c\u7ba1\u7406\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2. \u8bbe\u5b9a\u5e7f\u544a\u76ee\u6807<\/strong><\/p>\n\n\n\n

\u5728TikTok Ads\u540e\u53f0\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u660e\u786e\u5e7f\u544a\u76ee\u6807\uff0c\u5305\u62ec\u6d41\u91cf\u63d0\u5347\u3001\u8f6c\u5316\u589e\u52a0\u548cAPP\u4e0b\u8f7d\u91cf\u63d0\u5347\u7b49\u3002\u8fd9\u4e9b\u76ee\u6807\u5c06\u76f4\u63a5\u5f71\u54cd\u5e7f\u544a\u7684\u6295\u653e\u7b56\u7565\u548c\u6548\u679c\u8bc4\u4f30\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

3. \u5236\u5b9a\u5e7f\u544a\u9884\u7b97<\/strong><\/p>\n\n\n\n

\u8bbe\u5b9a\u5408\u7406\u7684\u5e7f\u544a\u9884\u7b97\u662f\u6295\u653e\u6210\u529f\u7684\u5173\u952e\u3002TikTok\u5e7f\u544a\u9884\u7b97\u53ef\u8bbe\u7f6e\u4e3a\u6bcf\u65e5\u9884\u7b97\u6216\u603b\u9884\u7b97\uff0c\u4f46\u5efa\u8bae\u6bcf\u65e5\u9884\u7b97\u81f3\u5c11\u4e3a50\u7f8e\u5143\u6216\u66f4\u9ad8\uff0c\u4ee5\u786e\u4fdd\u5e7f\u544a\u6709\u8db3\u591f\u7684\u66dd\u5149\u673a\u4f1a\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u6839\u636e\u81ea\u8eab\u9700\u6c42\u548c\u9884\u7b97\u60c5\u51b5\u7075\u6d3b\u8c03\u6574\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

4. \u9009\u62e9\u6295\u653e\u4f4d\u7f6e<\/strong><\/p>\n\n\n\n

TikTok\u5e7f\u544a\u4e0d\u4ec5\u53ef\u4ee5\u5728TikTok\u5e73\u53f0\u4e0a\u6295\u653e\uff0c\u8fd8\u53ef\u4ee5\u9009\u62e9\u5728\u5176\u65d7\u4e0b\u7684Vigo Video(\u4ec5\u9650\u5370\u5ea6)\u3001BuzzVideo\u3001News Republic\u7b49\u5e73\u53f0\u4e0a\u6295\u653e\u3002\u5e7f\u544a\u4e3b\u9700\u8981\u6839\u636e\u76ee\u6807\u53d7\u4f17\u7684\u6d3b\u8dc3\u5e73\u53f0\u548c\u4e60\u60ef\u9009\u62e9\u5408\u9002\u7684\u6295\u653e\u4f4d\u7f6e\u3002<\/p>\n\n\n\n

5. \u8f93\u5165\u5e7f\u544a\u5185\u5bb9<\/strong><\/p>\n\n\n\n

\u5e7f\u544a\u5185\u5bb9\u5305\u62ecURL\u3001\u663e\u793a\u6807\u9898\u3001\u56fe\u50cf\u7d20\u6750\u6216\u89c6\u9891\u7d20\u6750\u7b49\u3002TikTok\u5e7f\u544a\u652f\u6301\u56fe\u7247\u548c\u89c6\u9891\u4e24\u79cd\u683c\u5f0f\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u6839\u636e\u7248\u4f4d\u8981\u6c42\u51c6\u5907\u76f8\u5e94\u7684\u7d20\u6750\u3002\u540c\u65f6\uff0c\u53ef\u4ee5\u6dfb\u52a0\u81f3\u591a20\u4e2a\u5173\u952e\u8bcd\u6765\u63cf\u8ff0\u843d\u5730\u9875\u4fe1\u606f\uff0c\u4ee5\u5339\u914d\u5408\u9002\u7684\u53d7\u4f17\u3002<\/p>\n\n\n\n

6. \u8bbe\u7f6e\u76ee\u6807\u53d7\u4f17<\/strong><\/p>\n\n\n\n

\u5229\u7528TikTok\u7684\u201cTargeting\u201d\u529f\u80fd\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u8bbe\u7f6e\u76ee\u6807\u53d7\u4f17\u7684\u5730\u7406\u4f4d\u7f6e\u3001\u5e74\u9f84\u3001\u6027\u522b\u3001\u8bed\u8a00\u3001\u5174\u8da3\u3001\u8bbe\u5907\u7b49\u53c2\u6570\u3002\u901a\u8fc7\u4e0a\u4f20\u7528\u6237ID\u5217\u8868(CSV\u3001TXT\u6216ZIP\u683c\u5f0f)\uff0c\u8fd8\u53ef\u4ee5\u5b9e\u73b0\u66f4\u7cbe\u51c6\u7684\u81ea\u5b9a\u4e49\u53d7\u4f17\u6295\u653e\u3002<\/p>\n\n\n\n

7. \u8bbe\u5b9a\u6295\u653e\u8ba1\u5212<\/strong><\/p>\n\n\n\n

\u5728\u201cBudget & Schedule\u201d\u4e2d\u8bbe\u5b9a\u6bcf\u65e5\u9884\u7b97\u3001\u6295\u653e\u65f6\u6bb5\u548c\u9884\u7b97\u82b1\u8d39\u901f\u7387\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u9009\u62e9\u201cStandard\u201d\u6a21\u5f0f\u5e73\u5747\u5206\u914d\u9884\u7b97\uff0c\u6216\u9009\u62e9\u201cAccelerate\u201d\u6a21\u5f0f\u5728\u8ba1\u5212\u65f6\u95f4\u5185\u5c3d\u5feb\u82b1\u5149\u9884\u7b97\u3002\u540c\u65f6\uff0c\u6839\u636e\u5e7f\u544a\u76ee\u6807\u9009\u62e9\u5408\u9002\u7684\u4f18\u5316\u76ee\u6807\uff0c\u5982\u70b9\u51fb\u7387\u6216\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n

8. \u4e0a\u4f20\u7d20\u6750\u5e76\u5ba1\u6838<\/strong><\/p>\n\n\n\n

\u6700\u540e\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u4e0a\u4f20\u51c6\u5907\u597d\u7684\u5e7f\u544a\u7d20\u6750\uff0c\u5305\u62ec\u56fe\u7247\u3001\u89c6\u9891\u548c\u6587\u6848(\u6587\u6848\u9650\u5236\u572812-80\u4e2a\u82f1\u6587\u5b57\u7b26)\u3002\u5e7f\u544a\u5236\u4f5c\u5b8c\u6210\u540e\u8fdb\u5165\u5ba1\u6838\u9636\u6bb5\uff0c\u5ba1\u6838\u901a\u8fc7\u540e\u5e7f\u544a\u5373\u53ef\u5f00\u59cb\u6295\u653e\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u4e8c\u3001TikTok\u5e7f\u544a\u6295\u653e\u7b56\u7565<\/h2>\n\n\n\n

1. \u5b9a\u5411\u6295\u653e<\/strong><\/p>\n\n\n\n

\u5b9a\u5411\u6295\u653e\u662f\u6839\u636e\u5e7f\u544a\u4e3b\u7684\u9700\u6c42\uff0c\u5411TikTok\u7684\u7279\u5b9a\u7528\u6237\u7fa4\u4f53\u6295\u653e\u5e7f\u544a\u3002\u901a\u8fc7\u7cbe\u786e\u8bbe\u7f6e\u76ee\u6807\u53d7\u4f17\u53c2\u6570\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u63d0\u9ad8\u5e7f\u544a\u7684\u66dd\u5149\u5ea6\u548c\u6295\u653e\u6548\u679c\u3002\u4f8b\u5982\uff0c\u9488\u5bf9\u5e74\u8f7b\u5973\u6027\u7528\u6237\u6295\u653e\u65f6\u5c1a\u54c1\u724c\u5e7f\u544a\uff0c\u6216\u9488\u5bf9\u6e38\u620f\u7231\u597d\u8005\u6295\u653e\u6e38\u620f\u63a8\u5e7f\u5e7f\u544a\u3002<\/p>\n\n\n\n

2. \u7cbe\u51c6\u6295\u653e<\/strong><\/p>\n\n\n\n

\u7cbe\u51c6\u6295\u653e\u5229\u7528TikTok\u7684\u7528\u6237\u6570\u636e\u548c\u884c\u4e3a\u4e60\u60ef\u7b49\u4fe1\u606f\uff0c\u5bf9\u76ee\u6807\u53d7\u4f17\u8fdb\u884c\u66f4\u7cbe\u51c6\u7684\u5b9a\u4f4d\u548c\u6295\u653e\u3002\u901a\u8fc7\u6df1\u5ea6\u6316\u6398\u7528\u6237\u6570\u636e\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u627e\u5230\u6700\u6709\u53ef\u80fd\u5bf9\u5e7f\u544a\u611f\u5174\u8da3\u7684\u6f5c\u5728\u7528\u6237\uff0c\u4ece\u800c\u63d0\u9ad8\u5e7f\u544a\u7684\u8f6c\u5316\u7387\u548cROI\u3002<\/p>\n\n\n\n

3. \u81ea\u52a8\u6295\u653e<\/strong><\/p>\n\n\n\n

\u81ea\u52a8\u6295\u653e\u662fTikTok\u63d0\u4f9b\u7684\u4e00\u79cd\u667a\u80fd\u6295\u653e\u65b9\u5f0f\uff0c\u8ba9\u5e73\u53f0\u81ea\u884c\u9009\u62e9\u5e7f\u544a\u6295\u653e\u65f6\u95f4\u548c\u4f4d\u7f6e\u7b49\u53c2\u6570\u3002\u8fd9\u79cd\u6295\u653e\u65b9\u5f0f\u80fd\u591f\u4f18\u5316\u5e7f\u544a\u6548\u679c\u5e76\u964d\u4f4e\u5e7f\u544a\u6210\u672c\uff0c\u9002\u5408\u5bf9\u6295\u653e\u7b56\u7565\u4e0d\u592a\u719f\u6089\u7684\u5e7f\u544a\u4e3b\u6216\u9700\u8981\u5feb\u901f\u6269\u5927\u66dd\u5149\u7684\u5e7f\u544a\u4e3b\u3002<\/p>\n\n\n\n

4. \u521b\u610f\u4f18\u5316<\/strong><\/p>\n\n\n\n

\u5e7f\u544a\u521b\u610f\u662f\u5438\u5f15\u7528\u6237\u70b9\u51fb\u548c\u8f6c\u5316\u7684\u5173\u952e\u3002TikTok\u7684\u5e7f\u544a\u521b\u610f\u9700\u8981\u7ed3\u5408\u76ee\u6807\u53d7\u4f17\u7684\u9700\u6c42\u548c\u559c\u597d\u6765\u8bbe\u8ba1\uff0c\u5305\u62ec\u5185\u5bb9\u3001\u5f62\u5f0f\u3001\u8bed\u8a00\u548c\u98ce\u683c\u7b49\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5229\u7528TikTok\u7684\u521b\u610f\u5de5\u4f5c\u5ba4\u63d0\u4f9b\u7684\u7d20\u6750\u548c\u5de5\u5177\u6765\u5236\u4f5c\u5438\u5f15\u4eba\u7684\u5e7f\u544a\u521b\u610f\uff0c\u6216\u53c2\u8003\u70ed\u95e8\u89c6\u9891\u7684\u521b\u4f5c\u98ce\u683c\u6765\u6fc0\u53d1\u7075\u611f\u3002<\/p>\n\n\n\n

5. \u6570\u636e\u5206\u6790\u4e0e\u8c03\u6574<\/strong><\/p>\n\n\n\n

\u6295\u653e\u8fc7\u7a0b\u4e2d\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u5bc6\u5207\u5173\u6ce8\u5e7f\u544a\u6548\u679c\u6570\u636e\uff0c\u5305\u62ec\u66dd\u5149\u91cf\u3001\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u7b49\u5173\u952e\u6307\u6807\u3002\u901a\u8fc7\u6570\u636e\u5206\u6790\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u4e86\u89e3\u5e7f\u544a\u7684\u8868\u73b0\u60c5\u51b5\uff0c\u53ca\u65f6\u8c03\u6574\u6295\u653e\u7b56\u7565\u548c\u4f18\u5316\u5e7f\u544a\u521b\u610f\uff0c\u4ee5\u5b9e\u73b0\u66f4\u597d\u7684\u5e7f\u544a\u6548\u679c\u3002<\/p>\n\n\n\n

TikTok\u5e7f\u544a\u6295\u653e\u662f\u4e00\u4e2a\u590d\u6742\u800c\u7cbe\u7ec6\u7684\u8fc7\u7a0b\uff0c\u9700\u8981\u5e7f\u544a\u4e3b\u5728\u6295\u653e\u6d41\u7a0b\u548c\u7b56\u7565\u4e0a\u505a\u51fa\u5168\u9762\u8003\u8651\u3002\u5e0c\u671b\u672c\u6587\u80fd\u591f\u4e3a\u5e7f\u544a\u4e3b\u5728TikTok\u4e0a\u6295\u653e\u5e7f\u544a\u63d0\u4f9b\u6709\u76ca\u7684\u53c2\u8003\u548c\u501f\u9274\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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