{"id":96969,"date":"2024-10-22T14:38:49","date_gmt":"2024-10-22T06:38:49","guid":{"rendered":"https:\/\/www.073980.com\/?p=96969"},"modified":"2024-10-22T14:38:49","modified_gmt":"2024-10-22T06:38:49","slug":"cps%e6%98%af%e4%bb%80%e4%b9%88%e6%84%8f%e6%80%9d%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.073980.com\/96969.htm","title":{"rendered":"CPS\u662f\u4ec0\u4e48\u610f\u601d\uff1f"},"content":{"rendered":"\n<p>\u5728\u6570\u5b57\u8425\u9500\u9886\u57df\uff0c\u5404\u79cd\u5e7f\u544a\u8ba1\u8d39\u6a21\u5f0f\u5c42\u51fa\u4e0d\u7a77\uff0c\u5176\u4e2dCPS(Cost Per Sale)\u4f5c\u4e3a\u4e00\u79cd\u4ee5\u5b9e\u9645\u9500\u552e\u4ea7\u54c1\u6570\u91cf\u6765\u6362\u7b97\u5e7f\u544a\u520a\u767b\u91d1\u989d\u7684\u6a21\u5f0f\uff0c\u9010\u6e10\u53d7\u5230\u8d8a\u6765\u8d8a\u591a\u5e7f\u544a\u4e3b\u7684\u9752\u7750\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"309\" src=\"https:\/\/img.073980.com\/uploads\/2024\/10\/20241022063826443.png\" alt=\"\" class=\"wp-image-96972\"\/><\/figure>\n\n\n\n<p><strong>CPS\uff0c\u5168\u79f0Cost Per Sale\uff0c\u5373\u6309\u9500\u552e\u4ed8\u8d39\u3002\u8fd9\u662f\u4e00\u79cd\u57fa\u4e8e\u5b9e\u9645\u9500\u552e\u6210\u679c\u6765\u8ba1\u8d39\u7684\u5e7f\u544a\u6a21\u5f0f\u3002<\/strong>\u5728CPS\u6a21\u5f0f\u4e0b\uff0c\u5e7f\u544a\u4e3b\u53ea\u9700\u8981\u4e3a\u5b9e\u9645\u4ea7\u751f\u7684\u9500\u552e\u652f\u4ed8\u8d39\u7528\uff0c\u800c\u65e0\u9700\u4e3a\u5e7f\u544a\u7684\u5c55\u793a\u6216\u70b9\u51fb\u4ed8\u8d39\u3002\u8fd9\u79cd\u8ba1\u8d39\u65b9\u5f0f\u76f4\u63a5\u5173\u8054\u5e7f\u544a\u6548\u679c\u4e0e\u5e7f\u544a\u6210\u672c\uff0c\u4f7f\u5f97\u5e7f\u544a\u4e3b\u80fd\u591f\u66f4\u6709\u6548\u5730\u63a7\u5236\u9884\u7b97\u5e76\u8861\u91cf\u5e7f\u544a\u6295\u5165\u7684\u56de\u62a5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CPS\u7684\u8fd0\u4f5c\u673a\u5236<\/h2>\n\n\n\n<p>CPS\u5e7f\u544a\u6a21\u5f0f\u7684\u8fd0\u4f5c\u673a\u5236\u76f8\u5bf9\u7b80\u5355\u660e\u4e86\u3002\u5e7f\u544a\u4e3b\u5c06\u5e7f\u544a\u6295\u653e\u5230\u591a\u4e2a\u7f51\u7ad9\u4e0a\uff0c\u8fd9\u4e9b\u7f51\u7ad9\u4f5c\u4e3a\u5e7f\u544a\u53d1\u5e03\u5e73\u53f0\uff0c\u901a\u8fc7\u5c55\u793a\u5e7f\u544a\u5e76\u5f15\u5bfc\u7528\u6237\u8d2d\u4e70\u4ea7\u54c1\u6765\u5b9e\u73b0\u9500\u552e\u3002\u6bcf\u5f53\u6709\u7528\u6237\u901a\u8fc7\u5e7f\u544a\u70b9\u51fb\u5e76\u6210\u529f\u8d2d\u4e70\u4ea7\u54c1\u65f6\uff0c\u5e7f\u544a\u4e3b\u5c31\u9700\u8981\u6839\u636e\u7ea6\u5b9a\u7684\u4f63\u91d1\u6bd4\u4f8b\u5411\u5e7f\u544a\u53d1\u5e03\u5e73\u53f0\u652f\u4ed8\u8d39\u7528\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u8ba1\u8d39\u65b9\u5f0f\u7684\u6838\u5fc3\u5728\u4e8e\u201c\u9500\u552e\u201d\uff0c\u53ea\u6709\u771f\u6b63\u4ea7\u751f\u9500\u552e\uff0c\u5e7f\u544a\u4e3b\u624d\u9700\u8981\u4ed8\u8d39\u3002\u56e0\u6b64\uff0cCPS\u6a21\u5f0f\u5bf9\u5e7f\u544a\u4e3b\u6765\u8bf4\u662f\u4e00\u79cd\u98ce\u9669\u8f83\u4f4e\u7684\u5e7f\u544a\u6295\u5165\u65b9\u5f0f\uff0c\u56e0\u4e3a\u5b83\u786e\u4fdd\u4e86\u5e7f\u544a\u8d39\u7528\u4e0e\u5e7f\u544a\u6548\u679c\u4e4b\u95f4\u7684\u76f4\u63a5\u5173\u8054\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"327\" src=\"https:\/\/img.073980.com\/uploads\/2024\/10\/20241022063553601.png\" alt=\"\" class=\"wp-image-96970\" style=\"width:665px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">CPS\u7684\u4f18\u52bf\u4e0e\u7279\u70b9<\/h2>\n\n\n\n<p><strong>\u7cbe\u51c6\u6295\u653e<\/strong>\uff1aCPS\u6a21\u5f0f\u9002\u5408\u8d2d\u7269\u7c7b\u3001\u5bfc\u8d2d\u7c7b\u3001\u7f51\u5740\u5bfc\u822a\u7c7b\u7b49\u9700\u8981\u7cbe\u51c6\u6d41\u91cf\u7684\u7f51\u7ad9\u3002\u901a\u8fc7\u7cbe\u51c6\u6295\u653e\u5e7f\u544a\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u66f4\u6709\u6548\u5730\u89e6\u8fbe\u6f5c\u5728\u6d88\u8d39\u8005\uff0c\u63d0\u9ad8\u5e7f\u544a\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<p><strong>\u6210\u672c\u53ef\u63a7<\/strong>\uff1a\u5728CPS\u6a21\u5f0f\u4e0b\uff0c\u5e7f\u544a\u4e3b\u53ea\u9700\u4e3a\u5b9e\u9645\u9500\u552e\u7684\u4ea7\u54c1\u652f\u4ed8\u8d39\u7528\uff0c\u907f\u514d\u4e86\u65e0\u6548\u5e7f\u544a\u7684\u6295\u5165\u3002\u8fd9\u79cd\u8ba1\u8d39\u65b9\u5f0f\u4f7f\u5f97\u5e7f\u544a\u4e3b\u80fd\u591f\u66f4\u7075\u6d3b\u5730\u63a7\u5236\u5e7f\u544a\u9884\u7b97\uff0c\u786e\u4fdd\u6bcf\u4e00\u7b14\u5e7f\u544a\u8d39\u7528\u90fd\u80fd\u5e26\u6765\u5b9e\u9645\u7684\u9500\u552e\u56de\u62a5\u3002<\/p>\n\n\n\n<p><strong>\u6548\u679c\u53ef\u8861\u91cf<\/strong>\uff1aCPS\u6a21\u5f0f\u63d0\u4f9b\u4e86\u660e\u786e\u7684\u9500\u552e\u6570\u636e\u4f5c\u4e3a\u5e7f\u544a\u6548\u679c\u7684\u8861\u91cf\u6807\u51c6\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u901a\u8fc7\u5206\u6790\u9500\u552e\u6570\u636e\u6765\u8bc4\u4f30\u5e7f\u544a\u6548\u679c\uff0c\u4f18\u5316\u5e7f\u544a\u7b56\u7565\uff0c\u63d0\u9ad8\u5e7f\u544a\u6295\u5165\u4ea7\u51fa\u6bd4\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CPS\u7684\u5b9e\u9645\u5e94\u7528\u6848\u4f8b<\/h2>\n\n\n\n<p>\u4ee5\u5916\u5356CPS\u751f\u610f\u6a21\u578b\u4e3a\u4f8b\uff0c\u6211\u4eec\u53ef\u4ee5\u66f4\u76f4\u89c2\u5730\u4e86\u89e3CPS\u6a21\u5f0f\u7684\u5e94\u7528\u6548\u679c\u3002\u6839\u636e\u76f8\u5173\u6570\u636e\uff0c\u5728\u5916\u5356CPS\u751f\u610f\u6a21\u578b\u4e2d\uff0c\u5e73\u5747\u800c\u8a00\uff0c\u6295\u5165100\u4e07\u5143\u540e\uff0c\u4e00\u5e74\u540e(12\u4e2a\u6708\u540e)\u53ef\u4ee5\u53d8\u6210127.75\u4e07\u5143\u3002\u5176\u4e2d\uff0c\u524d8\u4e2a\u6708\u53ef\u80fd\u4f1a\u4e8f\u94b1\uff0c\u7b2c8\u4e2a\u6708\u56de\u672c\uff0c\u4ece\u7b2c9\u4e2a\u6708\u5f00\u59cb\u8d5a\u94b1\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e00\u6a21\u578b\u7684\u6210\u529f\u5728\u4e8e\u7cbe\u51c6\u7c89\u4e1d\u7684\u8fd0\u8425\u548c\u9ad8\u6548\u7684\u5e7f\u544a\u8f6c\u5316\u7387\u3002\u7cbe\u51c6\u7c89\u4e1d\u867d\u7136\u6210\u672c\u8f83\u9ad8\uff0c\u4f46\u4ece\u6295\u8d44\u56de\u62a5\u7387\u7684\u89d2\u5ea6\u770b\u66f4\u5212\u7b97\u3002\u901a\u8fc7\u7cbe\u51c6\u6295\u653e\u5e7f\u544a\u548c\u6709\u6548\u8fd0\u8425\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u538b\u7f29\u56de\u672c\u5468\u671f\uff0c\u63d0\u9ad8\u5e7f\u544a\u6295\u5165\u4ea7\u51fa\u6bd4\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CPS\u4e0e\u5176\u4ed6\u5e7f\u544a\u8ba1\u8d39\u6a21\u5f0f\u7684\u6bd4\u8f83<\/h2>\n\n\n\n<p>\u5728\u6570\u5b57\u8425\u9500\u9886\u57df\uff0c\u9664\u4e86CPS\u6a21\u5f0f\u5916\uff0c\u8fd8\u6709CPA(Cost Per Action)\u3001CPM(Cost Per Mille)\u3001CPC(Cost Per Click)\u7b49\u591a\u79cd\u5e7f\u544a\u8ba1\u8d39\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p><strong>CPA<\/strong>\uff1a\u6309\u7167\u5f15\u5bfc\u7528\u6237\u5230\u8fbe\u6307\u5b9a\u9875\u9762\u540e\u7684\u4e0b\u8f7d\u3001\u7559\u8a00\u3001\u6ce8\u518c\u6216\u8005\u4e92\u52a8\u884c\u4e3a\u6570\u91cf\u8fdb\u884c\u8ba1\u8d39\u3002CPA\u6a21\u5f0f\u6ce8\u91cd\u7528\u6237\u7684\u4e92\u52a8\u884c\u4e3a\uff0c\u4f46\u4e0d\u4e00\u5b9a\u76f4\u63a5\u4ea7\u751f\u9500\u552e\u3002<\/p>\n\n\n\n<p><strong>CPM<\/strong>\uff1a\u6309\u7167\u5e7f\u544a\u5c55\u793a\u6b21\u6570\u8ba1\u8d39\u3002CPM\u6a21\u5f0f\u9002\u5408\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u66dd\u5149\u7387\uff0c\u4f46\u4e0d\u4e00\u5b9a\u80fd\u5e26\u6765\u76f4\u63a5\u7684\u9500\u552e\u8f6c\u5316\u3002<\/p>\n\n\n\n<p><strong>CPC<\/strong>\uff1a\u6309\u7167\u5e7f\u544a\u70b9\u51fb\u6b21\u6570\u8ba1\u8d39\u3002CPC\u6a21\u5f0f\u80fd\u591f\u5e26\u6765\u4e00\u5b9a\u7684\u6d41\u91cf\u548c\u5173\u6ce8\u5ea6\uff0c\u4f46\u540c\u6837\u4e0d\u4e00\u5b9a\u76f4\u63a5\u8f6c\u5316\u4e3a\u9500\u552e\u3002<\/p>\n\n\n\n<p>\u76f8\u6bd4\u4e4b\u4e0b\uff0cCPS\u6a21\u5f0f\u66f4\u4fa7\u91cd\u4e8e\u9500\u552e\u8f6c\u5316\uff0c\u80fd\u591f\u76f4\u63a5\u8861\u91cf\u5e7f\u544a\u6295\u5165\u4e0e\u9500\u552e\u56de\u62a5\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u8fd9\u4f7f\u5f97CPS\u6a21\u5f0f\u5728\u8d2d\u7269\u7c7b\u3001\u5bfc\u8d2d\u7c7b\u7b49\u9700\u8981\u76f4\u63a5\u9500\u552e\u8f6c\u5316\u7684\u9886\u57df\u5177\u6709\u66f4\u5927\u7684\u4f18\u52bf\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u6570\u5b57\u8425\u9500\u9886\u57df\uff0c\u5404\u79cd\u5e7f\u544a\u8ba1\u8d39\u6a21\u5f0f\u5c42\u51fa\u4e0d\u7a77\uff0c\u5176\u4e2dCPS(Cost 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Sale\uff0c\u5373\u6309\u9500\u552e\u4ed8\u8d39\u3002\u8fd9\u662f\u4e00\u79cd\u57fa\u4e8e\u5b9e\u9645\u9500\u552e&#8230;<\/p>\n","protected":false},"author":422,"featured_media":96972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9192,9191],"tags":[],"topic":[],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/96969"}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/422"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=96969"}],"version-history":[{"count":1,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/96969\/revisions"}],"predecessor-version":[{"id":96973,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/96969\/revisions\/96973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media\/96972"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=96969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=96969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=96969"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=96969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}