{"id":96974,"date":"2024-10-22T14:54:06","date_gmt":"2024-10-22T06:54:06","guid":{"rendered":"https:\/\/www.073980.com\/?p=96974"},"modified":"2024-10-22T14:54:07","modified_gmt":"2024-10-22T06:54:07","slug":"cpd%e6%98%af%e4%bb%80%e4%b9%88%e6%84%8f%e6%80%9d%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.073980.com\/96974.htm","title":{"rendered":"CPD\u662f\u4ec0\u4e48\u610f\u601d\uff1f"},"content":{"rendered":"\n

\u5728\u5f53\u4eca\u7684\u6570\u5b57\u8425\u9500\u9886\u57df\uff0c\u5404\u79cd\u5e7f\u544a\u5408\u4f5c\u65b9\u5f0f\u5c42\u51fa\u4e0d\u7a77\uff0c\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u591a\u6837\u5316\u7684\u63a8\u5e7f\u624b\u6bb5\u3002\u5176\u4e2d\uff0cCPD(Cost per Download)\u4f5c\u4e3a\u4e00\u79cd\u72ec\u7279\u7684\u5e7f\u544a\u5408\u4f5c\u6a21\u5f0f\uff0c\u56e0\u5176\u6309\u4e0b\u8f7d\u6536\u8d39\u7684\u7279\u70b9\u800c\u5907\u53d7\u5173\u6ce8\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

CPD\uff0c\u5373Cost per Download\uff0c\u662f\u4e00\u79cd\u57fa\u4e8e\u4e0b\u8f7d\u884c\u4e3a\u7684\u5e7f\u544a\u5408\u4f5c\u65b9\u5f0f\u3002\u5728\u8fd9\u79cd\u6a21\u5f0f\u4e0b\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u4e3a\u6bcf\u4e00\u6b21\u7528\u6237\u4e0b\u8f7d\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u652f\u4ed8\u8d39\u7528\u3002CPD\u6a21\u5f0f\u7684\u4f18\u52bf\u5728\u4e8e\uff0c\u5b83\u80fd\u591f\u5e2e\u52a9\u5e7f\u544a\u4e3b\u7cbe\u51c6\u5730\u8ffd\u8e2a\u5230\u6bcf\u4e00\u6b21\u4e0b\u8f7d\u884c\u4e3a\uff0c\u4ece\u800c\u786e\u4fdd\u5e7f\u544a\u8d39\u7528\u7684\u6709\u6548\u5229\u7528\u3002<\/p>\n\n\n\n

\u5e02\u9762\u4e0a\u8fd8\u6709\u79f0CPD\u4e3aCost per Day\uff0c\u5373\u6309\u5929\u6536\u8d39\uff0c\u5b9e\u9645\u4e0aCPT(Cost per Time)\u624d\u662f\u6309\u7167\u65f6\u6bb5\u6536\u8d39\uff0c\u4e5f\u5305\u62ec\u4e86\u6309\u5929\u6536\u8d39\uff0c\u6545CPD\u4e3a\u6309\u5929\u6536\u8d39\u7684\u8bf4\u6cd5\u662f\u9519\u8bef\u7684\u3002<\/p>\n\n\n\n

CPD\u7684\u8fd0\u4f5c\u673a\u5236<\/h2>\n\n\n\n

CPD\u7684\u8fd0\u4f5c\u673a\u5236\u76f8\u5bf9\u7b80\u5355\u76f4\u63a5\u3002\u9996\u5148\uff0c\u5e7f\u544a\u4e3b\u4e0e\u5e7f\u544a\u5e73\u53f0\u6216\u5a92\u4f53\u8fbe\u6210\u5408\u4f5c\uff0c\u786e\u5b9a\u4e0b\u8f7d\u884c\u4e3a\u7684\u5b9a\u4ef7\u6807\u51c6\u3002\u7136\u540e\uff0c\u5e7f\u544a\u5e73\u53f0\u6216\u5a92\u4f53\u4f1a\u5728\u5176\u5e73\u53f0\u4e0a\u5c55\u793a\u5e7f\u544a\u4e3b\u7684\u4e0b\u8f7d\u94fe\u63a5\uff0c\u5f15\u5bfc\u7528\u6237\u8fdb\u884c\u4e0b\u8f7d\u3002\u6bcf\u5f53\u7528\u6237\u5b8c\u6210\u4e0b\u8f7d\u884c\u4e3a\u540e\uff0c\u5e7f\u544a\u4e3b\u5c31\u4f1a\u6309\u7167\u4e8b\u5148\u7ea6\u5b9a\u7684\u4ef7\u683c\u652f\u4ed8\u8d39\u7528\u7ed9\u5e7f\u544a\u5e73\u53f0\u6216\u5a92\u4f53\u3002<\/p>\n\n\n\n

CPD\u7684\u5e02\u573a\u5e94\u7528<\/h2>\n\n\n\n

CPD\u6a21\u5f0f\u5728\u591a\u4e2a\u9886\u57df\u5f97\u5230\u4e86\u5e7f\u6cdb\u5e94\u7528\uff0c\u5c24\u5176\u662f\u5728\u79fb\u52a8\u5e94\u7528\u548c\u6e38\u620f\u884c\u4e1a\u3002\u968f\u7740\u667a\u80fd\u624b\u673a\u7684\u666e\u53ca\u548c\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u53d1\u5c55\uff0c\u79fb\u52a8\u5e94\u7528\u548c\u6e38\u620f\u6210\u4e3a\u4e86\u4eba\u4eec\u65e5\u5e38\u751f\u6d3b\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u7136\u800c\uff0c\u7531\u4e8e\u5e02\u573a\u4e0a\u7ade\u4e89\u6fc0\u70c8\uff0c\u79fb\u52a8\u5e94\u7528\u548c\u6e38\u620f\u5f00\u53d1\u8005\u9700\u8981\u5bfb\u6c42\u6709\u6548\u7684\u63a8\u5e7f\u624b\u6bb5\u6765\u5438\u5f15\u7528\u6237\u3002CPD\u6a21\u5f0f\u6b63\u597d\u6ee1\u8db3\u4e86\u8fd9\u4e00\u9700\u6c42\uff0c\u56e0\u4e3a\u5b83\u80fd\u591f\u5e2e\u52a9\u5f00\u53d1\u8005\u7cbe\u51c6\u5730\u8ffd\u8e2a\u5230\u6bcf\u4e00\u6b21\u4e0b\u8f7d\u884c\u4e3a\uff0c\u4ece\u800c\u8bc4\u4f30\u5e7f\u544a\u6548\u679c\u5e76\u4f18\u5316\u6295\u653e\u7b56\u7565\u3002<\/p>\n\n\n\n

1. \u79fb\u52a8\u5e94\u7528\u884c\u4e1a<\/strong><\/p>\n\n\n\n

\u5728\u79fb\u52a8\u5e94\u7528\u884c\u4e1a\uff0cCPD\u6a21\u5f0f\u88ab\u5e7f\u6cdb\u5e94\u7528\u4e8e\u5404\u7c7b\u5e94\u7528\u7684\u63a8\u5e7f\u3002\u4f8b\u5982\uff0c\u4e00\u6b3e\u65b0\u7684\u793e\u4ea4\u5e94\u7528\u5e0c\u671b\u901a\u8fc7CPD\u6a21\u5f0f\u8fdb\u884c\u63a8\u5e7f\uff0c\u5b83\u53ef\u4ee5\u9009\u62e9\u4e0e\u591a\u4e2a\u5e7f\u544a\u5e73\u53f0\u5408\u4f5c\uff0c\u5c06\u4e0b\u8f7d\u94fe\u63a5\u5c55\u793a\u5728\u8fd9\u4e9b\u5e73\u53f0\u4e0a\u3002\u6bcf\u5f53\u6709\u7528\u6237\u901a\u8fc7\u5e7f\u544a\u5e73\u53f0\u4e0b\u8f7d\u8be5\u5e94\u7528\u65f6\uff0c\u5e7f\u544a\u4e3b\u5c31\u4f1a\u652f\u4ed8\u76f8\u5e94\u7684\u8d39\u7528\u3002\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u786e\u4fdd\u5e7f\u544a\u8d39\u7528\u7684\u6709\u6548\u5229\u7528\uff0c\u5e76\u7cbe\u51c6\u5730\u8ffd\u8e2a\u5230\u6bcf\u4e00\u6b21\u4e0b\u8f7d\u884c\u4e3a\u3002<\/p>\n\n\n\n

2. \u6e38\u620f\u884c\u4e1a<\/strong><\/p>\n\n\n\n

\u5728\u6e38\u620f\u884c\u4e1a\uff0cCPD\u6a21\u5f0f\u540c\u6837\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\u3002\u6e38\u620f\u5f00\u53d1\u8005\u901a\u5e38\u4f1a\u9009\u62e9\u4e0e\u5404\u5927\u5e94\u7528\u5546\u5e97\u3001\u6e38\u620f\u8bba\u575b\u6216\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u5408\u4f5c\uff0c\u901a\u8fc7CPD\u6a21\u5f0f\u8fdb\u884c\u6e38\u620f\u7684\u63a8\u5e7f\u3002\u8fd9\u4e9b\u5e73\u53f0\u4f1a\u5c55\u793a\u6e38\u620f\u7684\u4e0b\u8f7d\u94fe\u63a5\uff0c\u5f15\u5bfc\u7528\u6237\u8fdb\u884c\u4e0b\u8f7d\u3002\u6bcf\u5f53\u6709\u7528\u6237\u5b8c\u6210\u4e0b\u8f7d\u884c\u4e3a\u540e\uff0c\u6e38\u620f\u5f00\u53d1\u8005\u5c31\u4f1a\u6309\u7167\u4e8b\u5148\u7ea6\u5b9a\u7684\u4ef7\u683c\u652f\u4ed8\u8d39\u7528\u7ed9\u8fd9\u4e9b\u5e73\u53f0\u3002\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u6e38\u620f\u5f00\u53d1\u8005\u53ef\u4ee5\u5438\u5f15\u66f4\u591a\u7684\u73a9\u5bb6\uff0c\u63d0\u9ad8\u6e38\u620f\u7684\u77e5\u540d\u5ea6\u548c\u7528\u6237\u9ecf\u6027\u3002<\/p>\n\n\n\n

CPD\u4e0e\u5176\u4ed6\u5e7f\u544a\u5408\u4f5c\u65b9\u5f0f\u7684\u6bd4\u8f83<\/h2>\n\n\n\n

\u5728\u5e7f\u544a\u884c\u4e1a\u4e2d\uff0c\u9664\u4e86CPD\u4e4b\u5916\uff0c\u8fd8\u6709\u591a\u79cd\u5e7f\u544a\u5408\u4f5c\u65b9\u5f0f\uff0c\u5982CPM(Cost per Mille\uff0c\u5343\u6b21\u5c55\u793a\u6210\u672c)\u3001CPC(Cost per Click\uff0c\u6bcf\u6b21\u70b9\u51fb\u6210\u672c)\u3001CPA(Cost per Action\uff0c\u6bcf\u6b21\u884c\u52a8\u6210\u672c)\u7b49\u3002\u8fd9\u4e9b\u5408\u4f5c\u65b9\u5f0f\u5404\u6709\u4f18\u52a3\uff0c\u9002\u7528\u4e8e\u4e0d\u540c\u7684\u63a8\u5e7f\u573a\u666f\u3002<\/p>\n\n\n\n

1. CPM\u6a21\u5f0f<\/strong><\/p>\n\n\n\n

CPM\u6a21\u5f0f\u662f\u6309\u7167\u5e7f\u544a\u5c55\u793a\u6b21\u6570\u6765\u8ba1\u8d39\u7684\u4e00\u79cd\u5408\u4f5c\u65b9\u5f0f\u3002\u5b83\u7684\u4f18\u52bf\u5728\u4e8e\u80fd\u591f\u8986\u76d6\u5927\u91cf\u7684\u6f5c\u5728\u7528\u6237\uff0c\u4f46\u7f3a\u70b9\u5728\u4e8e\u65e0\u6cd5\u7cbe\u51c6\u8ffd\u8e2a\u5230\u6bcf\u4e00\u6b21\u5177\u4f53\u7684\u7528\u6237\u884c\u4e3a\u3002\u56e0\u6b64\uff0cCPM\u6a21\u5f0f\u66f4\u9002\u5408\u4e8e\u54c1\u724c\u66dd\u5149\u548c\u77e5\u540d\u5ea6\u63d0\u5347\u7b49\u76ee\u7684\u3002<\/p>\n\n\n\n

2. CPC\u6a21\u5f0f<\/strong><\/p>\n\n\n\n

CPC\u6a21\u5f0f\u662f\u6309\u7167\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u7684\u6b21\u6570\u6765\u8ba1\u8d39\u7684\u4e00\u79cd\u5408\u4f5c\u65b9\u5f0f\u3002\u5b83\u7684\u4f18\u52bf\u5728\u4e8e\u80fd\u591f\u7cbe\u51c6\u8ffd\u8e2a\u5230\u7528\u6237\u7684\u70b9\u51fb\u884c\u4e3a\uff0c\u4ece\u800c\u8bc4\u4f30\u5e7f\u544a\u6548\u679c\u3002\u7136\u800c\uff0cCPC\u6a21\u5f0f\u4e5f\u5b58\u5728\u4e00\u5b9a\u7684\u5c40\u9650\u6027\uff0c\u56e0\u4e3a\u6709\u4e9b\u7528\u6237\u53ef\u80fd\u4f1a\u70b9\u51fb\u5e7f\u544a\u4f46\u5e76\u672a\u771f\u6b63\u4e0b\u8f7d\u6216\u8d2d\u4e70\u4ea7\u54c1\u3002<\/p>\n\n\n\n

3. CPA\u6a21\u5f0f<\/strong><\/p>\n\n\n\n

CPA\u6a21\u5f0f\u662f\u6309\u7167\u7528\u6237\u5b8c\u6210\u7279\u5b9a\u884c\u4e3a(\u5982\u6ce8\u518c\u3001\u8d2d\u4e70\u7b49)\u6765\u8ba1\u8d39\u7684\u4e00\u79cd\u5408\u4f5c\u65b9\u5f0f\u3002\u5b83\u7684\u4f18\u52bf\u5728\u4e8e\u80fd\u591f\u786e\u4fdd\u5e7f\u544a\u8d39\u7528\u7684\u6709\u6548\u5229\u7528\uff0c\u56e0\u4e3a\u5e7f\u544a\u4e3b\u53ea\u9700\u8981\u4e3a\u771f\u6b63\u4ea7\u751f\u6548\u679c\u7684\u5e7f\u544a\u884c\u4e3a\u652f\u4ed8\u8d39\u7528\u3002\u7136\u800c\uff0cCPA\u6a21\u5f0f\u4e5f\u5b58\u5728\u4e00\u5b9a\u7684\u6311\u6218\uff0c\u56e0\u4e3a\u6709\u4e9b\u7528\u6237\u53ef\u80fd\u4f1a\u5728\u5b8c\u6210\u7279\u5b9a\u884c\u4e3a\u540e\u9000\u6b3e\u6216\u53d6\u6d88\u8ba2\u5355\u3002<\/p>\n\n\n\n

\u76f8\u6bd4\u4e4b\u4e0b\uff0cCPD\u6a21\u5f0f\u5728\u7cbe\u51c6\u8ffd\u8e2a\u7528\u6237\u4e0b\u8f7d\u884c\u4e3a\u65b9\u9762\u5177\u6709\u72ec\u7279\u7684\u4f18\u52bf\u3002\u5b83\u80fd\u591f\u5e2e\u52a9\u5e7f\u544a\u4e3b\u786e\u4fdd\u5e7f\u544a\u8d39\u7528\u7684\u6709\u6548\u5229\u7528\uff0c\u5e76\u7cbe\u51c6\u5730\u8bc4\u4f30\u5e7f\u544a\u6548\u679c\u3002\u56e0\u6b64\uff0c\u5728\u9700\u8981\u7cbe\u51c6\u8ffd\u8e2a\u7528\u6237\u884c\u4e3a\u7684\u63a8\u5e7f\u573a\u666f\u4e2d\uff0cCPD\u6a21\u5f0f\u5f80\u5f80\u662f\u4e00\u4e2a\u4e0d\u9519\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n

\u7efc\u4e0a\u6240\u8ff0\uff0cCPD\u4f5c\u4e3a\u4e00\u79cd\u57fa\u4e8e\u4e0b\u8f7d\u884c\u4e3a\u7684\u5e7f\u544a\u5408\u4f5c\u65b9\u5f0f\uff0c\u5728\u79fb\u52a8\u5e94\u7528\u548c\u6e38\u620f\u884c\u4e1a\u7b49\u9886\u57df\u5f97\u5230\u4e86\u5e7f\u6cdb\u5e94\u7528\u3002\u5b83\u80fd\u591f\u5e2e\u52a9\u5e7f\u544a\u4e3b\u7cbe\u51c6\u5730\u8ffd\u8e2a\u5230\u6bcf\u4e00\u6b21\u4e0b\u8f7d\u884c\u4e3a\uff0c\u4ece\u800c\u786e\u4fdd\u5e7f\u544a\u8d39\u7528\u7684\u6709\u6548\u5229\u7528\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5728\u5f53\u4eca\u7684\u6570\u5b57\u8425\u9500\u9886\u57df\uff0c\u5404\u79cd\u5e7f\u544a\u5408\u4f5c\u65b9\u5f0f\u5c42\u51fa\u4e0d\u7a77\uff0c\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u591a\u6837\u5316\u7684\u63a8\u5e7f\u624b\u6bb5\u3002\u5176\u4e2d\uff0cCPD(Cost per Download)\u4f5c\u4e3a\u4e00\u79cd\u72ec\u7279\u7684\u5e7f\u544a\u5408\u4f5c\u6a21\u5f0f\uff0c\u56e0\u5176\u6309\u4e0b\u8f7d\u6536\u8d39\u7684\u7279\u70b9\u800c\u5907\u53d7\u5173\u6ce8\u3002 CPD\uff0c\u5373Cost per Download\uff0c\u662f\u4e00…<\/p>\n","protected":false},"author":422,"featured_media":96976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9192,9191],"tags":[],"topic":[],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/96974"}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/422"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=96974"}],"version-history":[{"count":1,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/96974\/revisions"}],"predecessor-version":[{"id":96977,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/96974\/revisions\/96977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media\/96976"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=96974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=96974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=96974"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=96974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}