{"id":97100,"date":"2024-10-25T11:15:47","date_gmt":"2024-10-25T03:15:47","guid":{"rendered":"https:\/\/www.073980.com\/?p=97100"},"modified":"2024-10-26T09:49:49","modified_gmt":"2024-10-26T01:49:49","slug":"arppu%e6%98%af%e4%bb%80%e4%b9%88%e6%84%8f%e6%80%9d%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.073980.com\/97100.htm","title":{"rendered":"ARPPU\u662f\u4ec0\u4e48\u610f\u601d\uff1f"},"content":{"rendered":"\n<p>\u5728\u5f53\u4eca\u7684\u6570\u5b57\u65f6\u4ee3\uff0c\u4f01\u4e1a\u548c\u5e94\u7528\u7a0b\u5e8f\u5f00\u53d1\u8005\u90fd\u5728\u52aa\u529b\u5bfb\u627e\u80fd\u591f\u8861\u91cf\u5176\u7ecf\u6d4e\u6548\u76ca\u548c\u7528\u6237\u4ef7\u503c\u7684\u5173\u952e\u6307\u6807\u3002ARPPU(Average Revenue Per Paying User)\uff0c\u5373\u6bcf\u4ed8\u8d39\u7528\u6237\u5e73\u5747\u6536\u76ca\uff0c\u6b63\u662f\u8fd9\u6837\u4e00\u4e2a\u91cd\u8981\u7684\u6307\u6807\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"296\" src=\"https:\/\/img.073980.com\/uploads\/2024\/10\/20241025031405746.png\" alt=\"\" class=\"wp-image-97101\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e00\u3001ARPPU\u7684\u57fa\u672c\u6982\u5ff5<\/h2>\n\n\n\n<p>ARPPU\u662fAverage Revenue Per Paying User\u7684\u82f1\u6587\u7f29\u5199\uff0c\u4e2d\u6587\u7ffb\u8bd1\u4e3a\u201c\u6bcf\u4ed8\u8d39\u7528\u6237\u5e73\u5747\u6536\u76ca\u201d\u3002\u8fd9\u4e00\u6307\u6807\u7528\u4e8e\u8861\u91cf\u5728\u7279\u5b9a\u65f6\u95f4\u6bb5\u5185\uff0c\u5e73\u5747\u6bcf\u4e2a\u4ed8\u8d39\u7528\u6237\u4e3a\u5e94\u7528\u6216\u5e73\u53f0\u521b\u9020\u7684\u6536\u5165\u3002ARPPU\u53ea\u5173\u6ce8\u4ed8\u8d39\u7528\u6237\uff0c\u800c\u975e\u8be5\u65f6\u95f4\u6bb5\u5185\u7684\u6240\u6709\u6d3b\u8dc3\u7528\u6237\uff0c\u56e0\u6b64\u5b83\u80fd\u591f\u66f4\u7cbe\u786e\u5730\u53cd\u6620\u4ed8\u8d39\u7528\u6237\u7684\u8d21\u732e\u7a0b\u5ea6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e8c\u3001ARPPU\u7684\u8ba1\u7b97\u65b9\u6cd5<\/h2>\n\n\n\n<p>ARPPU\u7684\u8ba1\u7b97\u516c\u5f0f\u76f8\u5bf9\u7b80\u5355\uff1a\u603b\u6536\u5165\u9664\u4ee5\u4ed8\u8d39\u7528\u6237\u6570\u3002\u4ee5\u67d0\u5e73\u53f0\u4e3a\u4f8b\uff0c\u5047\u8bbe\u5176\u6708\u6536\u5165\u4e3a30,000\u5143\uff0c\u4ed8\u8d39\u7528\u6237\u4e3a500\u4e2a\uff0c\u90a3\u4e48\u8be5\u5e73\u53f0\u7684ARPPU\u4e3a\uff1a30,000\u5143 \u00f7 500\u4e2a = 60\u5143\/\u4e2a\u3002\u8fd9\u610f\u5473\u7740\uff0c\u5e73\u5747\u6bcf\u4e2a\u4ed8\u8d39\u7528\u6237\u5728\u8be5\u6708\u5185\u4e3a\u5e73\u53f0\u521b\u9020\u4e8660\u5143\u7684\u6536\u5165\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"209\" src=\"https:\/\/img.073980.com\/uploads\/2024\/10\/20241025031504881.png\" alt=\"\" class=\"wp-image-97102\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e09\u3001ARPPU\u4e0eARPU\u7684\u533a\u522b<\/h2>\n\n\n\n<p>\u5728\u4e86\u89e3ARPPU\u65f6\uff0c\u6211\u4eec\u4e0d\u5f97\u4e0d\u63d0\u53e6\u4e00\u4e2a\u76f8\u5173\u6307\u6807\uff1aARPU(Average Revenue Per User)\uff0c\u5373\u6bcf\u7528\u6237\u5e73\u5747\u6536\u76ca\u3002ARPU\u7684\u8ba1\u7b97\u516c\u5f0f\u662f\u603b\u6536\u5165\u9664\u4ee5\u6d3b\u8dc3\u7528\u6237\u6570\u3002\u4e0eARPPU\u76f8\u6bd4\uff0cARPU\u6db5\u76d6\u4e86\u6240\u6709\u6d3b\u8dc3\u7528\u6237\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u4ed8\u8d39\u7528\u6237\u3002\u56e0\u6b64\uff0c\u5bf9\u4e8e\u540c\u4e00\u65f6\u95f4\u6bb5\u5185\u7684\u540c\u4e00\u5e94\u7528\u800c\u8a00\uff0cARPPU\u7684\u6570\u503c\u901a\u5e38\u4f1a\u660e\u663e\u9ad8\u4e8eARPU\u3002<\/p>\n\n\n\n<p>\u4ee5\u67d0\u5e73\u53f0\u4e3a\u4f8b\uff0c\u5047\u8bbe\u5176\u6708\u6536\u5165\u4ecd\u4e3a30,000\u5143\uff0c\u4f46\u6d3b\u8dc3\u7528\u6237\u6570\u4e3a10,000\u4e2a\uff0c\u5176\u4e2d500\u4e2a\u4e3a\u4ed8\u8d39\u7528\u6237\u3002\u90a3\u4e48\uff0c\u8be5\u5e73\u53f0\u7684ARPU\u4e3a\uff1a30,000\u5143 \u00f7 10,000\u4e2a = 3\u5143\/\u4e2a;\u800cARPPU\u4ecd\u4e3a60\u5143\/\u4e2a\u3002\u8fd9\u8868\u660e\uff0c\u867d\u7136\u6bcf\u4e2a\u6d3b\u8dc3\u7528\u6237\u5e73\u5747\u6bcf\u6708\u4e3a\u5e73\u53f0\u5e26\u67653\u5143\u7684\u6536\u5165\uff0c\u4f46\u6bcf\u4e2a\u4ed8\u8d39\u7528\u6237\u7684\u8d21\u732e\u5219\u9ad8\u8fbe60\u5143\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"759\" height=\"127\" src=\"https:\/\/img.073980.com\/uploads\/2024\/10\/20241025031527613.png\" alt=\"\" class=\"wp-image-97103\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u56db\u3001ARPPU\u7684\u5e94\u7528\u573a\u666f<\/h2>\n\n\n\n<p>ARPPU\u5728\u6e38\u620f\u3001\u89c6\u9891\u8ba2\u9605\u3001\u97f3\u4e50\u670d\u52a1\u7b49\u4f17\u591a\u9886\u57df\u90fd\u6709\u5e7f\u6cdb\u7684\u5e94\u7528\u3002\u4ee5\u6e38\u620f\u884c\u4e1a\u4e3a\u4f8b\uff0cARPPU\u662f\u8861\u91cf\u6e38\u620f\u76c8\u5229\u80fd\u529b\u7684\u91cd\u8981\u6307\u6807\u4e4b\u4e00\u3002\u901a\u8fc7ARPPU\uff0c\u6e38\u620f\u5f00\u53d1\u8005\u53ef\u4ee5\u4e86\u89e3\u4ed8\u8d39\u7528\u6237\u7684\u5e73\u5747\u6d88\u8d39\u6c34\u5e73\uff0c\u8fdb\u800c\u4f18\u5316\u6e38\u620f\u5185\u8d2d\u4e70\u3001\u5e7f\u544a\u7b56\u7565\u7b49\uff0c\u4ee5\u63d0\u9ad8\u6574\u4f53\u6536\u5165\u3002<\/p>\n\n\n\n<p>\u5728\u89c6\u9891\u8ba2\u9605\u670d\u52a1\u4e2d\uff0cARPPU\u540c\u6837\u5177\u6709\u91cd\u8981\u610f\u4e49\u3002\u901a\u8fc7\u5206\u6790ARPPU\uff0c\u670d\u52a1\u63d0\u4f9b\u5546\u53ef\u4ee5\u4e86\u89e3\u7528\u6237\u5bf9\u4e0d\u540c\u8ba2\u9605\u5957\u9910\u7684\u504f\u597d\uff0c\u4ece\u800c\u8c03\u6574\u4ef7\u683c\u7b56\u7565\u3001\u5185\u5bb9\u63a8\u8350\u7b49\uff0c\u4ee5\u5438\u5f15\u66f4\u591a\u4ed8\u8d39\u7528\u6237\u5e76\u63d0\u9ad8\u7528\u6237\u6ee1\u610f\u5ea6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e94\u3001\u771f\u5b9e\u6570\u636e\u5206\u6790ARPPU\u7684\u91cd\u8981\u6027<\/h2>\n\n\n\n<p>\u4ee5\u67d0\u77e5\u540d\u624b\u6e38\u4e3a\u4f8b\uff0c\u8be5\u6e38\u620f\u5728\u4e0a\u7ebf\u521d\u671f\u901a\u8fc7\u5927\u91cf\u8425\u9500\u6d3b\u52a8\u5438\u5f15\u4e86\u5927\u91cf\u7528\u6237\u6ce8\u518c\u3002\u7136\u800c\uff0c\u968f\u7740\u6e38\u620f\u7684\u6df1\u5165\uff0c\u5f00\u53d1\u56e2\u961f\u53d1\u73b0ARPPU\u5e76\u4e0d\u9ad8\uff0c\u5373\u4ed8\u8d39\u7528\u6237\u7684\u5e73\u5747\u6d88\u8d39\u6c34\u5e73\u8f83\u4f4e\u3002\u4e3a\u4e86\u63d0\u5347ARPPU\uff0c\u5f00\u53d1\u56e2\u961f\u5bf9\u6e38\u620f\u5185\u8d2d\u4e70\u8fdb\u884c\u4e86\u4f18\u5316\uff0c\u589e\u52a0\u4e86\u66f4\u591a\u9ad8\u4ef7\u503c\u7684\u9053\u5177\u548c\u76ae\u80a4\uff0c\u5e76\u8c03\u6574\u4e86\u4ef7\u683c\u7b56\u7565\u3002\u540c\u65f6\uff0c\u4ed6\u4eec\u8fd8\u52a0\u5f3a\u4e86\u7528\u6237\u793e\u533a\u7684\u5efa\u8bbe\uff0c\u63d0\u9ad8\u4e86\u7528\u6237\u7684\u5f52\u5c5e\u611f\u548c\u5fe0\u8bda\u5ea6\u3002<\/p>\n\n\n\n<p>\u7ecf\u8fc7\u4e00\u7cfb\u5217\u52aa\u529b\uff0c\u8be5\u6e38\u620f\u7684ARPPU\u663e\u8457\u63d0\u5347\u3002\u636e\u6570\u636e\u663e\u793a\uff0c\u4f18\u5316\u540e\u7684\u7b2c\u4e00\u4e2a\u6708\uff0cARPPU\u589e\u957f\u4e8630%\uff0c\u6708\u6536\u5165\u4e5f\u968f\u4e4b\u589e\u52a0\u4e86\u8fd120%\u3002\u8fd9\u4e00\u53d8\u5316\u4e0d\u4ec5\u63d0\u5347\u4e86\u6e38\u620f\u7684\u76c8\u5229\u80fd\u529b\uff0c\u8fd8\u589e\u5f3a\u4e86\u5f00\u53d1\u56e2\u961f\u5bf9\u672a\u6765\u53d1\u5c55\u7684\u4fe1\u5fc3\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u516d\u3001\u63d0\u9ad8ARPPU\u7684\u7b56\u7565<\/h2>\n\n\n\n<p>\u4f18\u5316\u4ea7\u54c1\u5b9a\u4ef7\uff1a\u6839\u636e\u5e02\u573a\u60c5\u51b5\u548c\u7528\u6237\u9700\u6c42\uff0c\u5408\u7406\u8c03\u6574\u4ea7\u54c1\u5b9a\u4ef7\u7b56\u7565\uff0c\u4ee5\u63d0\u9ad8\u4ed8\u8d39\u7528\u6237\u7684\u5e73\u5747\u6d88\u8d39\u6c34\u5e73\u3002<\/p>\n\n\n\n<p>\u63d0\u5347\u7528\u6237\u4f53\u9a8c\uff1a\u901a\u8fc7\u4f18\u5316\u4ea7\u54c1\u529f\u80fd\u3001\u63d0\u9ad8\u670d\u52a1\u8d28\u91cf\u7b49\u65b9\u5f0f\uff0c\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u548c\u6ee1\u610f\u5ea6\uff0c\u4ece\u800c\u589e\u52a0\u4ed8\u8d39\u7528\u6237\u7684\u9ecf\u6027\u548c\u5fe0\u8bda\u5ea6\u3002<\/p>\n\n\n\n<p>\u7cbe\u51c6\u8425\u9500\uff1a\u5229\u7528\u5927\u6570\u636e\u548c\u4eba\u5de5\u667a\u80fd\u6280\u672f\uff0c\u5bf9\u7528\u6237\u8fdb\u884c\u7cbe\u51c6\u753b\u50cf\u548c\u5206\u7c7b\uff0c\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u63a8\u8350\u548c\u670d\u52a1\uff0c\u4ee5\u63d0\u9ad8\u4ed8\u8d39\u7528\u6237\u7684\u8f6c\u5316\u7387\u548c\u6d88\u8d39\u6c34\u5e73\u3002<\/p>\n\n\n\n<p>\u62d3\u5c55\u589e\u503c\u670d\u52a1\uff1a\u5728\u539f\u6709\u4ea7\u54c1\u57fa\u7840\u4e0a\uff0c\u62d3\u5c55\u66f4\u591a\u589e\u503c\u670d\u52a1\uff0c\u5982\u4f1a\u5458\u7279\u6743\u3001\u5b9a\u5236\u670d\u52a1\u7b49\uff0c\u4ee5\u6ee1\u8db3\u4e0d\u540c\u7528\u6237\u7684\u9700\u6c42\u548c\u504f\u597d\u3002<\/p>\n\n\n\n<p>ARPPU\u4f5c\u4e3a\u8861\u91cf\u4ed8\u8d39\u7528\u6237\u8d21\u732e\u7a0b\u5ea6\u7684\u91cd\u8981\u6307\u6807\uff0c\u5728\u4f01\u4e1a\u548c\u5e94\u7528\u7a0b\u5e8f\u8fd0\u8425\u4e2d\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\u3002\u5728\u672a\u6765\uff0c\u968f\u7740\u6570\u5b57\u7ecf\u6d4e\u7684\u4e0d\u65ad\u53d1\u5c55\uff0cARPPU\u5c06\u7ee7\u7eed\u6210\u4e3a\u4f01\u4e1a\u548c\u5e94\u7528\u7a0b\u5e8f\u5f00\u53d1\u8005\u5173\u6ce8\u7684\u7126\u70b9\u4e4b\u4e00\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u5f53\u4eca\u7684\u6570\u5b57\u65f6\u4ee3\uff0c\u4f01\u4e1a\u548c\u5e94\u7528\u7a0b\u5e8f\u5f00\u53d1\u8005\u90fd\u5728\u52aa\u529b\u5bfb\u627e\u80fd\u591f\u8861\u91cf\u5176\u7ecf\u6d4e\u6548\u76ca\u548c\u7528\u6237\u4ef7\u503c\u7684\u5173\u952e\u6307\u6807\u3002ARPPU(Average Revenue Per Paying User)\uff0c\u5373\u6bcf\u4ed8\u8d39\u7528\u6237\u5e73\u5747\u6536\u76ca\uff0c\u6b63\u662f\u8fd9\u6837\u4e00\u4e2a\u91cd\u8981\u7684\u6307\u6807\u3002 \u4e00\u3001ARPPU\u7684\u57fa\u672c\u6982\u5ff5&#8230;<\/p>\n","protected":false},"author":422,"featured_media":97101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9192,9191],"tags":[],"topic":[],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/97100"}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/422"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=97100"}],"version-history":[{"count":1,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/97100\/revisions"}],"predecessor-version":[{"id":97104,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/97100\/revisions\/97104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media\/97101"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=97100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=97100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=97100"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=97100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}