{"id":98483,"date":"2024-11-04T16:51:35","date_gmt":"2024-11-04T08:51:35","guid":{"rendered":"https:\/\/www.073980.com\/?p=98483"},"modified":"2024-11-04T16:51:37","modified_gmt":"2024-11-04T08:51:37","slug":"%e4%ba%9a%e9%a9%ac%e9%80%8a%e5%b9%bf%e5%91%8acpc%e6%98%af%e4%bb%80%e4%b9%88%e6%84%8f%e6%80%9d%e4%ba%9a%e9%a9%ac%e9%80%8acpc%e5%b9%bf%e5%91%8a%e7%9a%84%e6%8a%95%e6%94%be%e6%a8%a1%e5%bc%8f","status":"publish","type":"post","link":"https:\/\/www.073980.com\/98483.htm","title":{"rendered":"\u4e9a\u9a6c\u900a\u5e7f\u544acpc\u662f\u4ec0\u4e48\u610f\u601d?\u4e9a\u9a6c\u900acpc\u5e7f\u544a\u7684\u6295\u653e\u6a21\u5f0f"},"content":{"rendered":"\n

\u5728\u4e9a\u9a6c\u900a\u8fd9\u4e2a\u5168\u7403\u6700\u5927\u7684\u7535\u5546\u5e73\u53f0\u4e0a\uff0c\u5e7f\u544a\u6210\u4e3a\u4e86\u5356\u5bb6\u4eec\u63d0\u5347\u9500\u91cf\u3001\u589e\u52a0\u66dd\u5149\u7684\u91cd\u8981\u624b\u6bb5\u3002\u800cCPC(Cost Per Click)\u5e7f\u544a\uff0c\u4f5c\u4e3a\u4e9a\u9a6c\u900a\u7ad9\u5185\u4ed8\u8d39\u5e7f\u544a\u7684\u4e00\u79cd\uff0c\u66f4\u662f\u53d7\u5230\u4e86\u5e7f\u6cdb\u5173\u6ce8\u3002\u90a3\u4e48\uff0c\u4e9a\u9a6c\u900a\u5e7f\u544aCPC\u5230\u5e95\u662f\u4ec0\u4e48\u610f\u601d?\u5b83\u7684\u6295\u653e\u6a21\u5f0f\u53c8\u662f\u600e\u6837\u7684\u5462?\u672c\u6587\u5c06\u4e3a\u60a8\u8be6\u7ec6\u89e3\u6790\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u4e9a\u9a6c\u900a\u5e7f\u544aCPC\u7684\u542b\u4e49<\/h2>\n\n\n\n

CPC\uff0c\u5168\u79f0Cost Per Click\uff0c\u5373\u6bcf\u6b21\u70b9\u51fb\u7684\u8d39\u7528\u3002\u5728\u4e9a\u9a6c\u900a\u5e73\u53f0\u4e0a\uff0cCPC\u5e7f\u544a\u662f\u4e00\u79cd\u4ed8\u8d39\u5e7f\u544a\u6a21\u5f0f\uff0c\u6839\u636e\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u94fe\u63a5\u7684\u6b21\u6570\u6765\u6536\u53d6\u8d39\u7528\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u53ea\u6709\u5f53\u4e70\u5bb6\u70b9\u51fb\u4e86\u4f60\u7684\u5e7f\u544a\uff0c\u4f60\u624d\u9700\u8981\u652f\u4ed8\u5e7f\u544a\u8d39\u7528\u3002\u8fd9\u79cd\u5e7f\u544a\u6a21\u5f0f\u5bf9\u4e8e\u5356\u5bb6\u6765\u8bf4\uff0c\u662f\u4e00\u79cd\u4e3b\u52a8\u5f15\u6d41\u3001\u63d0\u9ad8\u9500\u91cf\u7684\u6709\u6548\u65b9\u6cd5\u3002<\/p>\n\n\n\n

\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cCPC\u4e5f\u88ab\u79f0\u4e3aPPC(Pay Per Click)\uff0c\u5373\u6309\u70b9\u51fb\u4ed8\u8d39\u3002\u867d\u7136\u4e24\u8005\u5728\u6982\u5ff5\u4e0a\u7565\u6709\u4e0d\u540c(PPC\u66f4\u591a\u662f\u4ece\u5e7f\u544a\u4e3b\u7684\u89d2\u5ea6\u51fa\u53d1\uff0c\u800cCPC\u662f\u4e00\u79cd\u5b9a\u4ef7\u6a21\u5f0f)\uff0c\u4f46\u5728\u5b9e\u9645\u64cd\u4f5c\u4e2d\uff0c\u5b83\u4eec\u7684\u6536\u8d39\u6807\u51c6\u548c\u6a21\u5f0f\u662f\u5b8c\u5168\u4e00\u81f4\u7684\u3002<\/p>\n\n\n\n

\u4e9a\u9a6c\u900aCPC\u5e7f\u544a\u7684\u6295\u653e\u6a21\u5f0f<\/h2>\n\n\n\n

1. \u5e7f\u544a\u76ee\u6807\u8bbe\u5b9a<\/strong><\/p>\n\n\n\n

\u5728\u8fdb\u884cCPC\u5e7f\u544a\u6295\u653e\u4e4b\u524d\uff0c\u5356\u5bb6\u9700\u8981\u8bbe\u5b9a\u660e\u786e\u7684\u5e7f\u544a\u76ee\u6807\u3002\u8fd9\u4e9b\u76ee\u6807\u53ef\u4ee5\u5305\u62ec\u589e\u52a0\u4ea7\u54c1\u9500\u91cf\u3001\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u63a8\u5e7f\u65b0\u4ea7\u54c1\u7b49\u3002\u8bbe\u5b9a\u5408\u9002\u7684\u5e7f\u544a\u76ee\u6807\u6709\u52a9\u4e8e\u5356\u5bb6\u66f4\u597d\u5730\u5236\u5b9a\u5e7f\u544a\u7b56\u7565\u548c\u4f18\u5316\u5e7f\u544a\u6548\u679c\u3002<\/p>\n\n\n\n

2. \u5173\u952e\u8bcd\u9009\u62e9<\/strong><\/p>\n\n\n\n

\u5173\u952e\u8bcd\u7684\u9009\u62e9\u662f\u4e9a\u9a6c\u900aCPC\u5e7f\u544a\u6295\u653e\u4e2d\u81f3\u5173\u91cd\u8981\u7684\u4e00\u6b65\u3002\u5356\u5bb6\u9700\u8981\u901a\u8fc7\u6df1\u5165\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u7684\u641c\u7d22\u4e60\u60ef\u548c\u8d2d\u4e70\u610f\u5411\uff0c\u9009\u62e9\u4e0e\u4ea7\u54c1\u76f8\u5173\u7684\u9ad8\u6f5c\u529b\u5173\u952e\u8bcd\u3002\u540c\u65f6\uff0c\u8fd8\u53ef\u4ee5\u5229\u7528\u4e9a\u9a6c\u900a\u63d0\u4f9b\u7684\u5173\u952e\u8bcd\u5de5\u5177\u8fdb\u884c\u5173\u952e\u8bcd\u7814\u7a76\u548c\u7ade\u4e89\u5bf9\u624b\u5206\u6790\uff0c\u4ee5\u83b7\u5f97\u66f4\u51c6\u786e\u7684\u5173\u952e\u8bcd\u9009\u62e9\u3002<\/p>\n\n\n\n

3. \u5e7f\u544a\u6587\u6848\u7f16\u5199<\/strong><\/p>\n\n\n\n

\u7f16\u5199\u5438\u5f15\u4eba\u7684\u5e7f\u544a\u6587\u6848\u4e5f\u662f\u63d0\u9ad8\u4e9a\u9a6c\u900aCPC\u5e7f\u544a\u6295\u653e\u6548\u679c\u7684\u5173\u952e\u56e0\u7d20\u4e4b\u4e00\u3002\u5356\u5bb6\u9700\u8981\u6ce8\u610f\u6587\u6848\u7684\u7cbe\u7b80\u3001\u660e\u786e\u4ea7\u54c1\u7279\u70b9\u548c\u4f18\u52bf\uff0c\u5e76\u7ed3\u5408\u76ee\u6807\u53d7\u4f17\u7684\u9700\u6c42\u548c\u75db\u70b9\u8fdb\u884c\u521b\u610f\u64b0\u5199\u3002\u6b64\u5916\uff0c\u8fd8\u53ef\u4ee5\u5c1d\u8bd5\u4f7f\u7528\u56fe\u50cf\u548c\u89c6\u9891\u7b49\u591a\u5a92\u4f53\u5143\u7d20\u6765\u589e\u52a0\u5e7f\u544a\u7684\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

4. \u6295\u653e\u7c7b\u578b\u4e0e\u5339\u914d\u65b9\u5f0f<\/strong><\/p>\n\n\n\n

\u4e9a\u9a6c\u900aCPC\u5e7f\u544a\u6309\u7c7b\u578b\u5206\u4e3a\u4e09\u79cd\u5f62\u5f0f\uff1a\u5546\u54c1\u63a8\u5e7f(SP)\u3001\u54c1\u724c\u63a8\u5e7f(SB)\u548c\u5c55\u793a\u578b\u63a8\u5e7f(SD)\u3002\u5176\u4e2d\uff0c\u5546\u54c1\u63a8\u5e7f\u662f\u6700\u5e38\u89c1\u7684\u6295\u653e\u65b9\u5f0f\uff0c\u5b83\u53c8\u5206\u4e3a\u81ea\u52a8\u5e7f\u544a\u548c\u624b\u52a8\u5e7f\u544a\u3002<\/p>\n\n\n\n

\u81ea\u52a8\u5e7f\u544a\uff1a\u81ea\u52a8\u5e7f\u544a\u66dd\u5149\u91cf\u5927\uff0c\u5e7f\u544a\u6210\u672c\u9ad8\u3002\u4e9a\u9a6c\u900a\u4f1a\u6839\u636e\u7cfb\u7edf\u8fd0\u7b97\uff0c\u5c06\u5173\u952e\u8bcd\u4e0e\u4f60\u7684\u4ea7\u54c1\u8fdb\u884c\u5339\u914d\u3002\u8fd9\u79cd\u65b9\u5f0f\u9002\u5408\u65b0\u624b\u5356\u5bb6\u6216\u60f3\u8981\u5feb\u901f\u6d4b\u8bd5\u54ea\u4e9b\u5173\u952e\u8bcd\u6709\u6548\u7684\u5356\u5bb6\u3002<\/p>\n\n\n\n

\u624b\u52a8\u5e7f\u544a\uff1a\u624b\u52a8\u5e7f\u544a\u9700\u8981\u5356\u5bb6\u624b\u52a8\u6dfb\u52a0\u5173\u952e\u8bcd\uff0c\u66dd\u5149\u91cf\u76f8\u5bf9\u8f83\u5c11\uff0c\u4f46\u6210\u672c\u8f83\u4f4e\u3002\u624b\u52a8\u6dfb\u52a0\u7684\u5173\u952e\u8bcd\u8981\u4fdd\u8bc1\u7cbe\u51c6\uff0c\u4ee5\u63d0\u9ad8\u5e7f\u544a\u7684\u8f6c\u5316\u7387\u548c\u964d\u4f4e\u5e7f\u544a\u6210\u672c\u3002<\/p>\n\n\n\n

\u5728\u624b\u52a8\u5e7f\u544a\u4e2d\uff0c\u5173\u952e\u8bcd\u7684\u5339\u914d\u65b9\u5f0f\u53c8\u5206\u4e3a\u5e7f\u6cdb\u5339\u914d\u3001\u8bcd\u7ec4\u5339\u914d\u548c\u7cbe\u51c6\u5339\u914d\u3002\u5e7f\u6cdb\u5339\u914d\u53ef\u4ee5\u8986\u76d6\u66f4\u591a\u7684\u6f5c\u5728\u53d7\u4f17\uff0c\u4f46\u8f6c\u5316\u7387\u76f8\u5bf9\u8f83\u4f4e;\u7cbe\u51c6\u5339\u914d\u5219\u80fd\u89e6\u53d1\u9ad8\u610f\u5411\u4e70\u5bb6\u7684\u70b9\u51fb\uff0c\u8f6c\u5316\u7387\u8f83\u9ad8\u3002<\/p>\n\n\n\n

5. \u5e7f\u544a\u6392\u540d\u4e0e\u7ade\u4ef7<\/strong><\/p>\n\n\n\n

\u4e9a\u9a6c\u900aCPC\u5e7f\u544a\u7684\u6392\u540d\u662f\u6839\u636e\u5e7f\u544a\u51fa\u4ef7\u548clisting\u8d28\u91cf\u5f97\u5206\u7efc\u5408\u51b3\u5b9a\u7684\u3002\u51fa\u4ef7\u8d8a\u9ad8\uff0clisting\u6392\u5728\u524d\u9762\u7684\u53ef\u80fd\u6027\u8d8a\u5927\u3002\u4f46\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u5e7f\u544a\u6392\u540d\u5e76\u4e0d\u4ec5\u4ec5\u53d6\u51b3\u4e8e\u51fa\u4ef7\uff0c\u8fd8\u53d7\u5230\u5e7f\u544a\u8868\u73b0(\u5982\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u7b49)\u7684\u5f71\u54cd\u3002\u56e0\u6b64\uff0c\u5356\u5bb6\u5728\u6295\u653e\u5e7f\u544a\u65f6\uff0c\u4e0d\u4ec5\u8981\u5173\u6ce8\u51fa\u4ef7\uff0c\u8fd8\u8981\u4e0d\u65ad\u4f18\u5316\u5e7f\u544a\u8868\u73b0\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u6295\u653eCPC\u5e7f\u544a\u7684\u4f18\u52bf\u4e0e\u6ce8\u610f\u4e8b\u9879<\/h2>\n\n\n\n

\u6295\u653e\u4e9a\u9a6c\u900aCPC\u5e7f\u544a\u5177\u6709\u8bf8\u591a\u4f18\u52bf\uff0c\u5982\u5feb\u901f\u63d0\u5347\u4ea7\u54c1\u66dd\u5149\u5ea6\u3001\u589e\u52a0\u70b9\u51fb\u91cf\u548c\u9500\u552e\u91cf\u7b49\u3002\u4f46\u540c\u65f6\uff0c\u5356\u5bb6\u4e5f\u9700\u8981\u6ce8\u610f\u4ee5\u4e0b\u51e0\u70b9\uff1a<\/p>\n\n\n\n

\u786e\u4fddlisting\u8d28\u91cf<\/strong>\uff1a\u4e00\u4e2a\u4f18\u8d28\u7684listing\u662f\u5438\u5f15\u4e70\u5bb6\u70b9\u51fb\u548c\u8f6c\u5316\u7684\u5173\u952e\u3002\u56e0\u6b64\uff0c\u5728\u6295\u653e\u5e7f\u544a\u4e4b\u524d\uff0c\u5356\u5bb6\u9700\u8981\u786e\u4fddlisting\u7684\u56fe\u7247\u3001\u6807\u9898\u3001\u63cf\u8ff0\u7b49\u90fd\u8db3\u591f\u5438\u5f15\u4eba\u3002<\/p>\n\n\n\n

\u5408\u7406\u8bbe\u7f6e\u9884\u7b97<\/strong>\uff1a\u6839\u636e\u4ea7\u54c1\u7684\u5229\u6da6\u7387\u548c\u5e02\u573a\u7ade\u4e89\u60c5\u51b5\uff0c\u5408\u7406\u8bbe\u7f6e\u5e7f\u544a\u9884\u7b97\u548c\u51fa\u4ef7\u3002\u907f\u514d\u76f2\u76ee\u7ade\u4ef7\u5bfc\u81f4\u5e7f\u544a\u6210\u672c\u8fc7\u9ad8\u3002<\/p>\n\n\n\n

\u6301\u7eed\u76d1\u6d4b\u4e0e\u4f18\u5316<\/strong>\uff1a\u6295\u653e\u5e7f\u544a\u540e\uff0c\u5356\u5bb6\u9700\u8981\u5bc6\u5207\u76d1\u6d4b\u5e7f\u544a\u7684\u8868\u73b0\uff0c\u5982\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u3001\u5e7f\u544a\u6392\u540d\u7b49\u3002\u5e76\u6839\u636e\u6570\u636e\u5206\u6790\u7ed3\u679c\u8fdb\u884c\u5173\u952e\u8bcd\u8c03\u6574\u3001\u5e7f\u544a\u6392\u540d\u4f18\u5316\u7b49\u64cd\u4f5c\uff0c\u4ee5\u63d0\u9ad8\u5e7f\u544a\u6295\u653e\u6548\u679c\u3002<\/p>\n\n\n\n

\u5e0c\u671b\u672c\u6587\u7684\u4ecb\u7ecd\u80fd\u591f\u5e2e\u52a9\u5927\u5bb6\u66f4\u597d\u5730\u7406\u89e3\u4e9a\u9a6c\u900aCPC\u5e7f\u544a\u7684\u542b\u4e49\u4e0e\u6295\u653e\u6a21\u5f0f\uff0c\u4ece\u800c\u5728\u7535\u5546\u9886\u57df\u53d6\u5f97\u66f4\u597d\u7684\u6210\u7ee9\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5728\u4e9a\u9a6c\u900a\u8fd9\u4e2a\u5168\u7403\u6700\u5927\u7684\u7535\u5546\u5e73\u53f0\u4e0a\uff0c\u5e7f\u544a\u6210\u4e3a\u4e86\u5356\u5bb6\u4eec\u63d0\u5347\u9500\u91cf\u3001\u589e\u52a0\u66dd\u5149\u7684\u91cd\u8981\u624b\u6bb5\u3002\u800cCPC(Cost Per Click)\u5e7f\u544a\uff0c\u4f5c\u4e3a\u4e9a\u9a6c\u900a\u7ad9\u5185\u4ed8\u8d39\u5e7f\u544a\u7684\u4e00\u79cd\uff0c\u66f4\u662f\u53d7\u5230\u4e86\u5e7f\u6cdb\u5173\u6ce8\u3002\u90a3\u4e48\uff0c\u4e9a\u9a6c\u900a\u5e7f\u544aCPC\u5230\u5e95\u662f\u4ec0\u4e48\u610f\u601d?\u5b83\u7684\u6295\u653e\u6a21\u5f0f\u53c8\u662f\u600e\u6837\u7684\u5462?…<\/p>\n","protected":false},"author":422,"featured_media":98484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9196],"tags":[],"topic":[],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/98483"}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/422"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=98483"}],"version-history":[{"count":1,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/98483\/revisions"}],"predecessor-version":[{"id":98487,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/98483\/revisions\/98487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media\/98484"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=98483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=98483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=98483"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=98483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}