直播帶貨也許看似是比較日常的一種變現(xiàn)方式,也許在很多路人看來(lái)沒(méi)什么不同之處,但如果你有仔細(xì)觀察就會(huì)發(fā)現(xiàn)大主播以及小主播之間的區(qū)別,則是留客,看似簡(jiǎn)單但卻需要掌握技巧來(lái)以此提升商品轉(zhuǎn)化率,那么直播中有哪些話術(shù)是需要掌握的呢?
歡迎話術(shù)
目的: 讓外國(guó)游客進(jìn)入 TikTok 直播間,感受到真誠(chéng)和溫暖,感受到我被“看到”、“關(guān)注”,所以留在直播間。
例一:告別工作室的朋友,假設(shè)是第一次刷我的工作室并且我會(huì)打“新”,假設(shè)老粉會(huì)打“常規(guī)”。
Example 2: HI, XXX, welcome my new friend! How are you? /Where Are you from?
Example 3: God, let me see who’s here. XXX, nice to see you again.
互動(dòng)話術(shù)
話術(shù)目的:營(yíng)造一個(gè)繁華有趣的氣氛,讓更多中國(guó)觀眾可以參與學(xué)習(xí)其中,增加網(wǎng)絡(luò)直播間互動(dòng)率及用戶停留時(shí)長(zhǎng),讓算法能夠給予直播間更高的評(píng)級(jí)。
例1: 認(rèn)為這件衣服很漂亮,紐扣很漂亮。
Example 2: Hey guys! Where are you from! I really want to know.
Follow me. If you don’t, you’ll never find me!
帶貨話術(shù)
Example 1: Come on! Get it now! Only today, more gifts!
舉例2:this is very good quality,I only offer you guys the good quality product.
Example 3: Let’s nail it out, now is the time! If you like, buy it now!
感激話術(shù)
Example 1: Thank you for your attention/companionship/being with me, thank you and love all of you.
Example 2: You are smart. You have a pair of smart eyes. You are great. Thank you for staying and joining us.
Example 3: Thank you for giving me a lot of love, I wish you a good
對(duì)于主播來(lái)說(shuō),也許平臺(tái)是比較重要的,但最主要的是能夠通過(guò)話術(shù)來(lái)留住用戶,所以還是需要掌握話術(shù)技巧的,如果不知道該怎么做,那么建議可以參考以上。